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Better For You Packaged Food in the United Arab Emirates

  • ID: 4255169
  • Report
  • March 2020
  • Region: United Arab Emirates
  • 24 pages
  • Euromonitor International
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In September 2019, the Cabinet of the government of the United Arab Emirates approved a new Nutrition Labelling Policy to be imposed by January 2022. Under this policy, all packaged food items will have colour-coded labels on the front of their packaging. This “traffic light” system will use individual colours (red, amber and green) to signal to consumers whether a specific food product contains high, moderate or low levels of fat, saturated fat, sugars and salt.

The Better For You Packaged Food in United Arab Emirates report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Better For You (BFY).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Better For You Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Better For You Packaged Food in the United Arab Emirates

List of Contents and Tables

HEADLINES

PROSPECTS
  • New product labelling regulations to empower consumers to make healthy choices
  • Reduced sugar packaged food remains the most appealing better for you category
  • Reduced fat dairy continues to benefit from the healthy, low-fat zeitgeist
COMPETITIVE LANDSCAPE
  • Confectionery players remain in the leading positions in better for you packaged food
  • Nestlé remains the leading player in reduced fat packaged food
  • Heinz leads in reduced fat sauces, dressings and condiments via innovation
CATEGORY DATA
  • Table 1 Sales of BFY Packaged Food by Category: Value 2014-2019
  • Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
  • Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
  • Table 5 Distribution of BFY Packaged Food by Format: % Value 2014-2019
  • Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
  • Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
  • Growth hampered by decline of HW beverages
  • Government responds to the high obesity rate with taxes and awareness-raising
  • Competitive environment remains highly fragmented
  • Consumers appreciate wider product availability via modern grocery retailers
  • Positive progress expected for health and wellness
MARKET DATA
  • Table 8 Sales of Health and Wellness by Type: Value 2014-2019
  • Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
  • Table 10 Sales of Health and Wellness by Category: Value 2014-2019
  • Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
  • Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
  • Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
  • Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
  • Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
  • Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
  • Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
  • Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
  • Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
  • Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
  • Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
  • Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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