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Better For You Packaged Food in Australia

  • ID: 4255181
  • Report
  • March 2020
  • Region: Australia
  • 29 pages
  • Euromonitor International
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Better for you packaged food continued to experience overall stagnating demand in 2019 in Australia, with mixed performances across the category. With health and wellness trends prevailing in the country, consumers are continuing to look for ways to reduce their sugar, salt and fat intake, although this factor is not being translated into strong sales growth for many better for you.

The Better For You Packaged Food in Australia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Better For You (BFY).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Better For You Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Better For You Packaged Food in Australia

List of Contents and Tables

HEADLINES

PROSPECTS
  • Overall stagnating demand for better for you as consumers increasingly move towards natural food options
  • Positive performances for niche areas within BFY reduced fat packaged food
  • Calls to reduce salt in Australian diets does not translate into stronger sales for BFY reduced salt food
COMPETITIVE LANDSCAPE
  • High fragmentation with strong presence of private label and increasing entry of smaller players
  • Positive performances in niche areas
  • Local player looks to natural trend for reduced salt soup
CATEGORY DATA
  • Table 1 Sales of BFY Packaged Food by Category: Value 2014-2019
  • Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
  • Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
  • Table 5 Distribution of BFY Packaged Food by Format: % Value 2014-2019
  • Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
  • Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
  • Growing health consciousness increasingly influences consumer choices and purchasing decisions
  • Increasing importance of functional benefits as consumers embrace health and wellbeing trend
  • Major players commit to consumer drive to make healthier choices
  • Supermarkets the leading distribution channel for non-alcoholic drinks and packaged food
  • Growing embodiment of health and wellness
MARKET DATA
  • Table 8 Sales of Health and Wellness by Type: Value 2014-2019
  • Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
  • Table 10 Sales of Health and Wellness by Category: Value 2014-2019
  • Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
  • Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
  • Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
  • Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
  • Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
  • Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
  • Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
  • Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
  • Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
  • Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
  • Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
  • Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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