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Fortified/Functional Packaged Food in Australia

  • ID: 4255196
  • Report
  • February 2021
  • Region: Australia
  • 32 pages
  • Euromonitor International
Retail sales of fortified/functional packaged food were boosted in 2020 by consumers’ increased focus on preventative health as a response to the COVID-19 pandemic. This resulted in a strong performance in categories including FF breakfast cereals and snack bars. Growth in FF breakfast cereals was boosted further by the launch of Table of Plenty’s new Functional Breakfast range that comprises Probiotic+ and Balance+ muesli, and Immunity+ and Probiotic+ porridge.

The Fortified/Functional Packaged Food in Australia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Focus on preventative health drives sales in 2020
  • New products focus on gut health linked to immunity in 2020
  • Pandemic boosts demand for high protein content in packaged snack foods in 2020
RECOVERY AND OPPORTUNITIES
  • High-protein packaged food set to drive demand over the forecast period
  • Innovation to focus on immune-boosting benefits across smaller categories
  • Fortification set to drive new product development in snacks
CATEGORY DATA
  • Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
  • Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
  • Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
  • Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
  • Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
  • Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
  • Table 7 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
  • Table 8 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
  • Table 9 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
  • Table 10 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
  • Table 11 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
  • Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
  • Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on health and wellness
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • Foodservice vs retail split
  • What next for health and wellness?
MARKET DATA
  • Table 14 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 15 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 16 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 17 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 18 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 20 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 21 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 22 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 23 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 24 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 26 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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