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Fortified/Functional Packaged Food in Australia

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    Report

  • 31 Pages
  • April 2022
  • Region: Australia
  • Euromonitor International
  • ID: 4255196
The pandemic has pushed Australians to place health and wellbeing at the top of their list of priorities, with a renewed focus on gut and microbiome health. Conversation around the gut-brain axis having a profound effect on immune health has aroused interest across packaged food in promoting digestive wellness. As consumer lifestyles experienced a shift due to lockdown restrictions and home seclusion, eating occasions at home have significantly increased.

The Fortified/Functional Packaged Food in Australia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fortified/Functional Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Fortified/functional breakfast options in response to consumer demand
  • FF gum continues to decline due to limited on-the-go consumption occasions
  • Demand for healthier alternatives fuels growth
PROSPECTS AND OPPORTUNITIES
  • FF dairy to experience stronger value growth
  • Consumers demand more from their snacks in terms of nutrients
  • Healthy and wholesome nut and seed-based spreads offer both competition and development opportunities
CATEGORY DATA
  • Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
  • Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
  • Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
  • Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
  • Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
  • Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
  • Table 7 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
  • Table 8 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
  • Table 9 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
  • Table 10 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
  • Table 11 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
  • Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
  • Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN AUSTRALIA
EXECUTIVE SUMMARY
  • Health and wellness in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for health and wellness?
MARKET DATA
  • Table 14 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 15 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 16 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 17 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 18 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 20 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 21 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 22 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 23 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 24 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 26 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 1 Research Sources