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Fortified/Functional Beverages in Turkey

  • ID: 4255197
  • Report
  • February 2021
  • Region: Turkey
  • 30 pages
  • Euromonitor International
During the COVID-19 pandemic, it has been widely believed by consumers that drinking products fortified with vitamins and minerals will strengthen their immune system to better protect against the virus. In addition, the prices of FF beverages are similar to the prices of regular products, which has also made them affordable to most consumers. Moreover, The value growth of FF hot drinks, namely FF fruit/herbal tea, and many FF soft drinks have seen double digit growth rates in 2020.

The Fortified/Functional Beverages in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fortified/Functional Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Consumer demand for fortified and functional beverages increased during the COVID-19 pandemic
  • Companies continue launching new products despite the crisis
  • The average unit prices of FF beverages sees double digit growth in 2020
RECOVERY AND OPPORTUNITIES
  • FF beverages has a good potential for growth over the forecast period
  • FF beverage offering expected to increase over the forecast period
  • E-commerce and discounters increase their value shares
CATEGORY DATA
  • Table 1 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
  • Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
  • Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
  • Table 4 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
  • Table 5 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2015-2020
  • Table 6 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
  • Table 7 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
  • Table 8 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
  • Table 9 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
  • Table 10 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on health and wellness
  • COVID-19 country impact
  • Company response
  • Retailing shift
FOODSERVICE VS RETAIL SPLIT
  • What next for health and wellness?
MARKET DATA
  • Table 11 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 12 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 13 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 14 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 15 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 16 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 17 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 18 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 19 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 20 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 21 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 22 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 23 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 24 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 25 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 26 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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