+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Fortified/Functional Beverages in Turkey

  • ID: 4255197
  • Report
  • Region: Turkey
  • 26 pages
  • Euromonitor International
1 of 2
Growth for fortified/functional (FF) products is stimulated by growing health and wellness concerns amongst Turkish consumers. One of the major factors that boosts the growth of FF beverages is the rising rate of urbanisation in the country, since the main consumers of these products are educated urban consumers. Urban consumers increasingly demand packaged beverages that provide energy and are fortified with added vitamins and minerals.

The Fortified/Functional Beverages in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
Fortified/functional Beverages in Turkey

List of Contents and Tables
Headlines
Prospects
Urban Dwellers' Demand for Energy-boosting and Nutritious Beverages Drives the Growth
Depreciated Value of Turkish Currency Causes Steep Rise in Average Unit Price
Ff 100% Juice Is To Demonstrate the Highest Value Growth
Competitive Landscape
Red Bull Leads the Value Sales
New Ff Beverage Products Launched
Private Label Products Have Growth Potential
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2013-2018
Table 6 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 7 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 8 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Executive Summary
Health and Wellness in Turkey Registers Double-digit Growth in 2018
Consumer Demand for Healthy, Additive-free and Natural Products Is on the Rise
H&w Competitive Environment Is Highly Fragmented
Independent Small Grocers Lose Share To Supermarkets
H&w Is Expected To Demonstrate A Positive Constant Value Growth Over the Forecast Period
Market Data
Table 11 Sales of Health and Wellness by Type: Value 2013-2018
Table 12 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 13 Sales of Health and Wellness by Category: Value 2013-2018
Table 14 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 15 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 16 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 17 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 18 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 19 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 20 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 21 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 22 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 23 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 24 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
3 of 2

Loading
LOADING...

Adroll
adroll