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Fortified/Functional Beverages in the Philippines

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    Report

  • 27 Pages
  • January 2021
  • Region: Philippines
  • Euromonitor International
  • ID: 4255199
Retail volume sales of fortified/functional (FF) beverages declined for the third year in a row during 2020. Demand for FF soft drinks was particularly weak. Meanwhile, retail current value sales of FF beverages fell for the first time in six years, with a significant decline in unit price contributing to this.

The Fortified/Functional Beverages in Philippines report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fortified/Functional Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • COVID-19 undermines demand for FF soft drinks by reducing on-the-go consumption and discretionary purchasing
  • Smaller pack size helps Coca-Cola Bottlers Philippines consolidate its leadership of FF beverages
  • Social media grow in importance as a marketing channel during lockdown

RECOVERY AND OPPORTUNITIES
  • As pandemic threat fades, increase in on-the-go consumption and impulse purchasing will see retail current value sales of FF beverages return to growth
  • Lack of affordability will continue to undermine demand for FF juice drinks (up to 24% juice)
  • E-commerce is likely to emerge as a distribution channel

CATEGORY DATA
  • Table 1 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
  • Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
  • Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
  • Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2015-2020
  • Table 5 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020
  • Table 6 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
  • Table 7 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
  • Table 8 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2015-2020
  • Table 9 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
  • Table 10 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
  • Table 11 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
  • Table 12 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
  • Table 13 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on health and wellness
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • Foodservice vs retail split
  • What next for health and wellness?

MARKET DATA
  • Table 14 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 15 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 16 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 17 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 18 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 20 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 21 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 22 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 23 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 24 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 26 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources