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Fortified/Functional Packaged Food in Turkey

  • ID: 4255237
  • Report
  • February 2021
  • Region: Turkey
  • 32 pages
  • Euromonitor International
FF packaged food has seen slowed growth in 2020 in response to the pandemic. Nonetheless, FF milk has maintained its dynamism, albeit at a slower rate. With consumers only shopping locally during 2020, many have been unable to obtain FF milk as usual. Nevertheless, the product area will continue to perform well, in spite of the pandemic. This has mainly been due to the launch of new products, mostly containing extra protein.

The Fortified/Functional Packaged Food in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fortified/Functional Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Increasingly health-conscious consumers seek FF milk as its high in protein
  • FF gum fortified with xylitol remains popular, however sees slowed growth in response to the pandemic
  • Parents stockpile FF milk formula via e-commerce
RECOVERY AND OPPORTUNITIES
  • Consumers favour products fortified with vitamins and minerals as to boost immunity health
  • Working out form home boosts demand for FF cereals and FF milk amongst affluent consumers
  • Consumers presented with more options as restrictions ease
CATEGORY DATA
  • Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
  • Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
  • Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
  • Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
  • Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
  • Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
  • Table 7 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
  • Table 8 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
  • Table 9 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
  • Table 10 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
  • Table 11 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
  • Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
  • Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on health and wellness
  • COVID-19 country impact
  • Company response
  • Retailing shift
FOODSERVICE VS RETAIL SPLIT
  • What next for health and wellness?
MARKET DATA
  • Table 14 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 15 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 16 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 17 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 18 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 20 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 21 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 22 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 23 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 24 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 26 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
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