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Fortified/Functional Packaged Food in Malaysia

  • ID: 4255243
  • Report
  • January 2021
  • Region: Malaysia
  • 30 pages
  • Euromonitor International
Demand for fortified/functional packaged food surged during the COVID-19 pandemic in 2020. Many consumers stockpiled fortified/functional packaged food such as sweet biscuits and FF bread as these products are considered as essential foods for breakfast or snacks at home, enabling these products to record double-digit retail value growth rates in 2020.

The Fortified/Functional Packaged Food in Malaysia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Demand surges during the pandemic
  • Sales of FF gum and probiotic yoghurt decline
  • Players continue to launch new products
RECOVERY AND OPPORTUNITIES
  • Moderate growth expected
  • Players to invest in e-commerce
  • Improved nutritional content likely
CATEGORY DATA
  • Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
  • Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
  • Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
  • Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
  • Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
  • Table 6 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020
  • Table 7 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
  • Table 8 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
  • Table 9 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
  • Table 10 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
  • Table 11 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
  • Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
  • Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on health and wellness
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • Foodservice vs retail split
  • What next for health and wellness?
MARKET DATA
  • Table 14 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 15 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 16 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 17 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 18 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 20 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 21 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 22 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 23 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 24 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 26 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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