Fortified/Functional Packaged Food in Malaysia

  • ID: 4255243
  • Report
  • Region: Malaysia
  • 24 pages
  • Euromonitor International
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Consumers are increasingly influenced by healthy lifestyle advertisements in social media. Online recipes use olive oil instead of palm oil in cooking and celebrity chefs such as Gordon Ramsay encourage consumers to use olive oil to prepare meals. FF spoonable yoghurt has become part of breakfast, eaten with other healthy ingredients like oats and fresh fruits.

The publisher's Fortified/Functional Packaged Food in Malaysia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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FORTIFIED/FUNCTIONAL PACKAGED FOOD IN MALAYSIA

Headlines
Prospects
Consumers Switch To Fortified/functional Packaged Food As A Healthier Alternative
Fortified/functional Packaged Food Prospers From Brand Repositioning and Crossover
Competitive Landscape
Dutch Lady Milk Industries Bhd Leads Fortified/functional Packaged Food
Domestic Players Leverage Marketing Campaigns To Sustain Share

Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 5 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2012-2017
Table 6 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 7 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 8 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 9 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 10 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 12 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 13 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 14 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 15 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Executive Summary
Consumers' Health Consciousness Remains the Key Driver
Certification Emerges As Differentiation in Health and Wellness
International Manufacturers Lead Health and Wellness
Modern Grocery Retailers Retain Strong Distribution of Health and Wellness
Health and Wellness To Gain Sophistication

Market Data
Table 16 Sales of Health and Wellness by Type: Value 2012-2017
Table 17 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 18 Sales of Health and Wellness by Category: Value 2012-2017
Table 19 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 20 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 21 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 22 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 23 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 24 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 25 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 26 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 27 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 28 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 29 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 31 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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