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Naturally Healthy Packaged Food in Turkey

  • ID: 4255253
  • Report
  • Region: Turkey
  • 25 pages
  • Euromonitor International
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Consumers that like to follow a natural diet are now turning to products that are either unprocessed or less processed. Within this trend, they are more likely to consume food that comes directly from the source. Main segments that are affected by this are nuts and dried fruits, herbs and spices, as well as honey and sweet spreads.

The Naturally Healthy Packaged Food in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: NH Cereal Bars, NH Dairy, NH Fruit and Nut Bars, NH Fruit Snacks, NH High Fibre Food, NH Honey, NH Nuts, Seeds and Trail Mixes, NH Olive Oil, NH Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Naturally Healthy Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Naturally Healthy Packaged Food in Turkey

List of Contents and Tables
Headlines
Prospects
Natural and Unprocessed Diet Boosts Growth of Raw Nuts
Olive Oil Becomes A Luxury, But Increases Growth Amongst Natural Dieters
Honey Is Replacing Sugar and Seen As Healthier Than Jam and Chocolate Spreads
Competitive Landscape
Artisanal Products Continue To Grow
Yildiz Holding's Uno Records Growth With New Launches in Bread
Bim's Private Label Share Declines Slightly
Category Data
Table 1 Sales of NH Packaged Food by Category: Value 2013-2018
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 5 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023
Executive Summary
Health and Wellness in Turkey Registers Double-digit Growth in 2018
Consumer Demand for Healthy, Additive-free and Natural Products Is on the Rise
H&w Competitive Environment Is Highly Fragmented
Independent Small Grocers Lose Share To Supermarkets
H&w Is Expected To Demonstrate A Positive Constant Value Growth Over the Forecast Period
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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