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Naturally Healthy Packaged Food in Turkey

  • ID: 4255253
  • Report
  • February 2021
  • Region: Turkey
  • 29 pages
  • Euromonitor International
NH packaged food has continued to see strong retail current value growth in 2020, however at a slower rate due to the pandemic. The product area is mainly dominated by NH high fibre bread. The popularity of high fibre bread is directly linked to the health and wellness trend which has been gathering pace in response to the health crisis.

The Naturally Healthy Packaged Food in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: NH Cereal Bars, NH Dairy, NH Fruit and Nut Bars, NH Fruit Snacks, NH High Fibre Food, NH Honey, NH Nuts, Seeds and Trail Mixes, NH Olive Oil, NH Rice.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Naturally Healthy Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • NH high protein bread appeals to consumers during lockdown, who are now eating more throughout the day
  • Health-conscious consumers prefer NH olive oil to the more traditional butter, margarine and sunflower oil
  • Anxious consumers snack more on NH nuts, seeds and trail mixed during the pandemic
RECOVERY AND OPPORTUNITIES
  • Continual health awareness alongside busy lifestyles leads to dynamic performance from NH cereal bars
  • Lingering anxieties surrounding the virus lead to increased demand for NH honey
  • Consumers continue mindful eating and healthy snacking
CATEGORY DATA
  • Table 1 Sales of NH Packaged Food by Category: Value 2015-2020
  • Table 2 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of NH Packaged Food: % Value 2016-2020
  • Table 4 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
  • Table 5 Distribution of NH Packaged Food by Format: % Value 2015-2020
  • Table 6 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
  • Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on health and wellness
  • COVID-19 country impact
  • Company response
  • Retailing shift
FOODSERVICE VS RETAIL SPLIT
  • What next for health and wellness?
MARKET DATA
  • Table 8 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 10 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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