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Health and Wellness in New Zealand

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    Report

  • 56 Pages
  • November 2023
  • Region: New Zealand
  • Euromonitor International
  • ID: 2703059
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.

The Health and Wellness in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HEALTH AND WELLNESS IN NEW ZEALAND
EXECUTIVE SUMMARY
  • Overview
DISCLAIMERHW HOT DRINKS IN NEW ZEALANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • New ways of working driving increased demand for health and wellness hot drinks
  • 2022 sees natural in the lead in health and wellness hot drinks
  • Growing interest in weight management claims
PROSPECTS AND OPPORTUNITIES
  • Conscious consumerism to characterise hot drinks over forecast period
  • Vegetarian set to see gains in health and wellness hot drinks
  • Burgeoning interest in keto claim
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN NEW ZEALANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Functional health at forefront of consumer decision making
  • 2022 sees no sugar in the lead in health and wellness soft drinks
  • Postivie growth for weight management in soft drinks
PROSPECTS AND OPPORTUNITIES
  • Competition from no alcohol RTDs as consumer preferences converge
  • No sugar most promising in health and wellness soft drinks to 2027
  • Digestive health expected to be of growing interest for consumers
CATEGORY DATA
  • Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
  • Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
  • Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN NEW ZEALANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Environmental factors drive demand for plant-based products
  • 2022 sees gluten free in the lead in health and wellness snacks
  • Low salt claim grows in importance with rising awareness of the attendant health risk posed by salt
PROSPECTS AND OPPORTUNITIES
  • Health and wellness preferences likely to come back into focus
  • Gluten free set to see strongest performance in health and wellness snacks over the forecast period
  • Lactose free to benefit from animal welfare concerns
CATEGORY DATA
  • Table 18 Sales of Snacks by Health and Wellness Type: Value 2019-2022
  • Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 21 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 22 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 23 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 24 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
  • Table 25 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN NEW ZEALANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Consumer preference trade-off between environmental and nutritional considerations
  • 2022 sees good source of minerals in the lead in health and wellness dairy products and alternatives
  • Digestive health benefits from demand for functional products
PROSPECTS AND OPPORTUNITIES
  • Pea protein could give oat milk nutrition its lacking
  • Good source of minerals set to see strongest performance in health and wellness dairy products and alternatives over the forecast period
  • Vegetarian set to gain in line with animal welfare and environmental concerns
CATEGORY DATA
  • Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
  • Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
  • Table 28 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 29 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 30 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
  • Table 31 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
  • Table 32 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
  • Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
  • Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN NEW ZEALANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Climate change considerations influencing consumption preferences
  • Vegetarian holds first place within health and wellness cooking ingredients and meals in 2022
  • No salt increasingly important in health and wellness cooking ingredients and meals due to consumer concerns pertaining to high salt levels in food
PROSPECTS AND OPPORTUNITIES
  • Cost of living pressures could create opportunities for private label growth
  • Vegetarian most promising in health and wellness cooking ingredients and meals to 2027
  • Shift towards plant-based alternatives to benefit lactose free claims
CATEGORY DATA
  • Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
  • Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
  • Table 37 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 38 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 39 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 40 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 41 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
  • Table 43 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN NEW ZEALANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Low carb trends characterising innovation
  • 2022 sees gluten free lead in health and wellness staple foods
  • No salt sees a good performance in health and wellness staple foods in 2022
PROSPECTS AND OPPORTUNITIES
  • Opportunities for private label segment
  • Gluten free set to see strongest performance in health and wellness staple foods over the forecast period
  • Cardiovascular health claims show promise
CATEGORY DATA
  • Table 44 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
  • Table 45 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
  • Table 46 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 47 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 48 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 49 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
  • Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027