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Health and Wellness in New Zealand

  • ID: 2703059
  • Report
  • February 2020
  • Region: New Zealand
  • 87 pages
  • Euromonitor International
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In 2019, positive growth was recorded in health and wellness packaged food and beverages in New Zealand, with exceptional growth seen in organic packaged food and beverages, free from packaged food and better for you beverages. Several factors drove this positive growth.

The Health and Wellness in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Executive Summary
  • Growth In 2019 Is Boosted By Increasing Interest In Natural Health Benefits And Reduced Sugar, As Organic And Better For You Offerings Record High Levels Of Growth
  • Avoidance Of Gluten And Lactose, Partnered With An Increased Interest In Health And Low-Carbohydrate Diets, Shape The Health And Wellness Landscape
  • Players Compete With New Product Developments That Encourage Value Growth And Respond To Consumers Growing Demands
  • Modern Grocery Retailers Continue To Lead Distribution, Benefiting From Promotions And Discounts, And Offering A Wide Range Of Goods
  • Growth Over The Forecast Period Will Remain Positive, However, Players Need To Focus On New Product Developments To Cut Through The Growing Competition
  • Market Data
  • Table 1 Sales Of Health And Wellness By Type: Value 2014-2019
  • Table 2 Sales Of Health And Wellness By Type: % Value Growth 2014-2019
  • Table 3 Sales Of Health And Wellness By Category: Value 2014-2019
  • Table 4 Sales Of Health And Wellness By Category: % Value Growth 2014-2019
  • Table 5 Sales Of Health And Wellness By Prime Positioning: Value 2014-2019
  • Table 6 Sales Of Health And Wellness By Prime Positioning: % Value Growth 2014-2019
  • Table 7 Nbo Company Shares Of Health And Wellness: % Value 2015-2019
  • Table 8 Lbn Brand Shares Of Health And Wellness: % Value 2016-2019
  • Table 9 Distribution Of Health And Wellness By Format: % Value 2014-2019
  • Table 10 Distribution Of Health And Wellness By Format And Category: % Value 2019
  • Table 11 Forecast Sales Of Health And Wellness By Type: Value 2019-2024
  • Table 12 Forecast Sales Of Health And Wellness By Type: % Value Growth 2019-2024
  • Table 13 Forecast Sales Of Health And Wellness By Category: Value 2019-2024
  • Table 14 Forecast Sales Of Health And Wellness By Category: % Value Growth 2019-2024
  • Table 15 Forecast Sales Of Health And Wellness By Prime Positioning: Value 2019-2024
  • Table 16 Forecast Sales Of Health And Wellness By Prime Positioning: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Players Are Offering Reduced-Sugar Variants, While Also Reformulating Their Original Recipes To Appeal To The Growing Health And Wellness Consumers
  • A Proposed Sugar Tax Is Set To Boost Growth For Bfy Beverages As Players Give Focus To Their No And Low Sugar Options
  • Natural Ingredients Are Expected To Increase In Popularity, And Reduced Caffeine Products Are Becoming More Relevant
  • Competitive Landscape
  • Coca-Cola Amatil Continues To Grow Its Share, Benefiting From Launching Limited Edition Products And A Strong Portfolio Of Sugar-Free And Low Sugar Options
  • Frucor Suntory New Zealand Ltd Retains Its Second-Place Position, However, It Loses Share To The Lead Player
  • Unilever Performs Well With Lipton Rtd Tea, However, Lion Has Acquired Teza Tea And Is Set To Invest In Becoming Strong Competition
  • Category Data
  • Table 17 Sales Of Bfy Beverages By Category: Value 2014-2019
  • Table 18 Sales Of Bfy Beverages By Category: % Value Growth 2014-2019
  • Table 19 Nbo Company Shares Of Bfy Beverages: % Value 2015-2019
  • Table 20 Lbn Brand Shares Of Bfy Beverages: % Value 2016-2019
  • Table 21 Distribution Of Bfy Beverages By Format: % Value 2014-2019
  • Table 22 Forecast Sales Of Bfy Beverages By Category: Value 2019-2024
  • Table 23 Forecast Sales Of Bfy Beverages By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Low Carbohydrate, Full-Fat Diets Threaten Value Sales For Reduced-Fat Offerings
  • Reduced-Fat Ice Cream Records The Highest Value Growth, Driven By Warm Weather And Consumers Appreciation For The Taste
  • Reduced Sugar Sees Success As Consumers Appreciate Guilt-Free Taste Offered By Manufactures
  • Competitive Landscape
  • Fonterra Brands (Nz) Ltd Retains Its Leads Bfy Packaged Food, Followed By Goodman Fielder, With Both Players Benefiting From Strong Offerings In Bfy Dairy
  • Manufacturers Gain Ground In The Landscape, Reformulating Their Offerings To Focus On Low-Sugar And Sugar-Free Options
  • Halo Top Enters The Landscape, Set To Stimulate Competition From Other Players Over The Forecast Period
  • Category Data
  • Table 24 Sales Of Bfy Packaged Food By Category: Value 2014-2019
  • Table 25 Sales Of Bfy Packaged Food By Category: % Value Growth 2014-2019
  • Table 26 Nbo Company Shares Of Bfy Packaged Food: % Value 2015-2019
  • Table 27 Lbn Brand Shares Of Bfy Packaged Food: % Value 2016-2019
  • Table 28 Distribution Of Bfy Packaged Food By Format: % Value 2014-2019
  • Table 29 Forecast Sales Of Bfy Packaged Food By Category: Value 2019-2024
  • Table 30 Forecast Sales Of Bfy Packaged Food By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • With Changing Consumer Demand And A Rise In Health Awareness And Exercise, Ff Sports Drinks Has Room To Grow Over The Forecast Period
  • Ff Tea, Ff Juice And Ff Water Benefit From The Growing Variety Of Flavour Offerings, With Active Ingredients To Maintain Health
  • Energy Drinks Go Natural To Boost Value Sales, However, A Ban On Sales For Under 16 Year-Olds In Some Stores, May Hamper Growth Over The Forecast Perio
  • Competitive Landscape
  • Frucor Suntory Retains Its Top Spot, Offering Leading Ff Energy Drink V And Leading Ff Bottled Water Mizone
  • No Ugly Partners With The Better Drinks Co To Boost Distribution And Availability Over The Forecast Period
  • Coca-Cola Amatil Competes With A New Range Of Powerade Drinks, Using Social Media Influencers And Gyms Across The Country To Support The Launch
  • Category Data
  • Table 31 Sales Of Fortified/Functional Beverages By Category: Value 2014-2019
  • Table 32 Sales Of Fortified/Functional Beverages By Category: % Value Growth 2014-2019
  • Table 33 Key Functional Ingredients In Fortified/Functional Bottled Water: % Value 2014-2019
  • Table 34 Nbo Company Shares Of Fortified/Functional Beverages: % Value 2015-2019
  • Table 35 Lbn Brand Shares Of Fortified/Functional Beverages: % Value 2016-2019
  • Table 36 Distribution Of Fortified/Functional Beverages By Format: % Value 2014-2019
  • Table 37 Forecast Sales Of Fortified/Functional Beverages By Category: Value 2019-2024
  • Table 38 Forecast Sales Of Fortified/Functional Beverages By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Dairy Remains The Largest Area In Fortified/Functional Packaged Food, While Anchor Launch Anchor Protein+ Flavoured Milk
  • Hemp Becomes An Active Ingredient Of Energy Bars, As The New Zealand Laws Change And Hemp Sees Can Be Sold As Food
  • Probiotic Porridge Is Introduced In 2019, Responding To Consumers Demands For More Beneficial Ingredients
  • Competitive Landscape
  • Fonterra Brands Leads In Ff Packaged Food, With New Product Developments Boosting Value Share
  • Burgen Takes The Top Spot In Ff Baked Goods, With Its Soy And Linseed Range Enjoying Year-On-Year Growth
  • Competition From Private Label Is Set To Increase Over The Forecast Period
  • Category Data
  • Table 39 Sales Of Fortified/Functional Packaged Food By Category: Value 2014-2019
  • Table 40 Sales Of Fortified/Functional Packaged Food By Category: % Value Growth 2014-2019
  • Table 41 Key Functional Ingredients In Fortified/Functional Breakfast Cereals: % Value 2014-2019
  • Table 42 Key Functional Ingredients In Fortified/Functional Bread: % Value 2014-2019
  • Table 43 Key Functional Ingredients In Fortified/Functional Sugar Confectionery: % Value 2014-2019
  • Table 44 Key Functional Ingredients In Fortified/Functional Milk: % Value 2014-2019
  • Table 45 Sales Of Fortified/Functional Yoghurt By Standard Fat Vs Reduced Fat: % Value 2014-2019
  • Table 46 Nbo Company Shares Of Fortified/Functional Packaged Food: % Value 2015-2019
  • Table 47 Lbn Brand Shares Of Fortified/Functional Packaged Food: % Value 2016-2019
  • Table 48 Lbn Brand Shares Of Fortified/Functional Bread: % Value 2016-2019
  • Table 49 Distribution Of Fortified/Functional Packaged Food By Format: % Value 2014-2019
  • Table 50 Forecast Sales Of Fortified/Functional Packaged Food By Category: Value 2019-2024
  • Table 51 Forecast Sales Of Fortified/Functional Packaged Food By Category: % Value Growth 2019-2024
  • Headline
  • Prospects
  • Growth In Free From Options Is Driven By Consumers Selecting To Avoid Certain Food Groups, As Well As Consumer With Allergies
  • The Clean Label Movement Gains Ground, With An Increased Interest In Sustainability And Ethical Living Boosting Sales For Free From Meat Offerings
  • Free From Dairy Records Positive Growth As Non-Dairy Cheese And Free From Yoghurt Increases In Popularity
  • Competitive Landscape
  • Nutricia Continues To Lead In 2019, With Little Competition From Rival Free From Lactose Formula Players
  • Free From Gluten Drives Goodman Fielder Performance, However George Weston Foods Is Increasing Competition For The Player
  • New Zealand's Plant-Based Meat Player Sunfed, Enters Australia In 2019, A Response To Consumers Growing Demands
  • Category Data
  • Table 52 Sales Of Free From By Category: Value 2014-2019
  • Table 53 Sales Of Free From By Category: % Value Growth 2014-2019
  • Table 54 Nbo Company Shares Of Free From: % Value 2015-2019
  • Table 55 Lbn Brand Shares Of Free From: % Value 2016-2019
  • Table 56 Distribution Of Free From By Format: % Value 2014-2019
  • Table 57 Forecast Sales Of Free From By Category: Value 2019-2024
  • Table 58 Forecast Sales Of Free From By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Nh Fruit/Herbal Achieves Highest Levels Of Growth, Offering A Variety Of Flavours And Natural Health Benefits To Consumers
  • Players Look To Mix-Up Their Offerings By Introducing New Healthy Drinks To The Landscape, Such As Switchel
  • Superfruit Juice Increases In Popularity As Chilled Nh Fruit/Vegetable Juice Outperforms Shelf Stable Options
  • Competitive Landscape
  • Frucor Suntory Retains Its Lead By Offering Established Nh Bottled Water And Nh Juice Products, As Coca-Cola Enters The Landscape
  • Domestic Tea Players Lose Share, Facing Increasing Competition From Global Giant Twinings
  • Homegrown Juice Co Continues To Increase Its Value Share, Though It May Suffer Over The Forecast Due To Negative Press
  • Category Data
  • Table 59 Sales Of Nh Beverages By Category: Value 2014-2019
  • Table 60 Sales Of Nh Beverages By Category: % Value Growth 2014-2019
  • Table 61 Nbo Company Shares Of Nh Beverages: % Value 2015-2019
  • Table 62 Lbn Brand Shares Of Nh Beverages: % Value 2016-2019
  • Table 63 Distribution Of Nh Beverages By Format: % Value 2014-2019
  • Table 64 Forecast Sales Of Nh Beverages By Category: Value 2019-2024
  • Table 65 Forecast Sales Of Nh Beverages By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • The Healthy Star Rating System Boosts Value Sales For Naturally Healthy Packaged Food
  • Breakfast Cereals Are A Key Driver, As Nuts, Seeds And Trail Mixes Record The Strongest Growth, Driven From Being Convenient Snacks
  • Naturally Healthy High-Fibre Foods May See A Revival In Value Sales Over The Forecast Period, Boosted By Recent Knowledge About Chronic-Related Diseases
  • Competitive Landscape
  • Naturally Healthy Fruit Snacks Gain Ground In 2019, With Players Marketing Themselves As Lunchbox-Friendly Snacks
  • Private Label Is Strong Competition In Nuts, Seeds And Trail Mixes, Competing With Lower Price-Points
  • Griffins Food Ltd Leads In 2019, Followed By Local Player Sanitarium And Goodman Fielder In Third; All Benefiting From Established Offerings And Wide Availability
  • Category Data
  • Table 66 Sales Of Nh Packaged Food By Category: Value 2014-2019
  • Table 67 Sales Of Nh Packaged Food By Category: % Value Growth 2014-2019
  • Table 68 Nbo Company Shares Of Nh Packaged Food: % Value 2015-2019
  • Table 69 Lbn Brand Shares Of Nh Packaged Food: % Value 2016-2019
  • Table 70 Distribution Of Nh Packaged Food By Format: % Value 2014-2019
  • Table 71 Forecast Sales Of Nh Packaged Food By Category: Value 2019-2024
  • Table 72 Forecast Sales Of Nh Packaged Food By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Organic Coffee Continues To Grow, With Value Sales Boosted As The Beverage Becomes More Affordable
  • Organic Tea Experiences Strong Levels Of Growth In 2019, And Kombucha Is Expected To Increase In Popularity Over The Forecast Period
  • Private Label Offering Macro Organic Boosts Sales Of Chocolate-Based Flavoured Powder Drinks
  • Competitive Landscape
  • Jacobs Douwe Egberts Retains Its Overall Lead; However Its Value Share Is Declining In The Face Of Competition
  • The Better Drinks Co Leads Organic Soft Drinks, Launching A New Line Of Sparkling Energy Drinks Under Its Range Phoenix
  • Red Bull Are Set To Compete In The Landscape, Launching An Organic Range Of Soft Drinks, Made From Natural Ingredients
  • Category Data
  • Table 73 Sales Of Organic Beverages By Category: Value 2014-2019
  • Table 74 Sales Of Organic Beverages By Category: % Value Growth 2014-2019
  • Table 75 Nbo Company Shares Of Organic Beverages: % Value 2015-2019
  • Table 76 Lbn Brand Shares Of Organic Beverages: % Value 2016-2019
  • Table 77 Distribution Of Organic Beverages By Format: % Value 2014-2019
  • Table 78 Forecast Sales Of Organic Beverages By Category: Value 2019-2024
  • Table 79 Forecast Sales Of Organic Beverages By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Organic Nuts, Rice, Pasta And Noodles Experience Substantial Levels Of Growth, Driven By The Increasing Interest In Health And Wellness
  • Organic Milk Records A Strong Value Sales Performance Thanks To High Price Points And Increasing Consumer Demands
  • Increasing Distribution And Share Of The Landscape Will Boost The Performance Of Organic Food Over The Forecast Period
  • Competitive Landscape
  • Goodman Retains Its Lead, Improving Its Value Share With Offerings Naturalea, Meadow Fresh And Puhoi Valley, With Fonterra Brands Taking Second Place
  • The Organic Chocolate Confectionery Landscape Is Largely Fragmented, With Healthy Competition From Green & Black's And Trade Aid
  • Ceres Organics Are Set To Compete In The Landscape By Aiming To Bring More Organic Food Options To Consumers
  • Category Data
  • Table 80 Sales Of Organic Packaged Food By Category: Value 2014-2019
  • Table 81 Sales Of Organic Packaged Food By Category: % Value Growth 2014-2019
  • Table 82 Nbo Company Shares Of Organic Packaged Food: % Value 2015-2019
  • Table 83 Lbn Brand Shares Of Organic Packaged Food: % Value 2016-2019
  • Table 84 Distribution Of Organic Packaged Food By Format: % Value 2014-2019
  • Table 85 Forecast Sales Of Organic Packaged Food By Category: Value 2019-2024
  • Table 86 Forecast Sales Of Organic Packaged Food By Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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