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Organic Packaged Food in Romania

  • ID: 4255262
  • Report
  • January 2021
  • Region: Romania
  • 26 pages
  • Euromonitor International
Organic packaged food is most closely associated in Romania with the developing health and wellness trend. These products had grown before 2020, thanks to steadily improving incomes, and efforts by manufacturers and retailers to make them available at affordable price points. However, organic products in supermarkets are still generally more expensive than non-organic alternatives, and as a result, many consumers had turned to purchasing them directly from farms.

The Organic Packaged Food in Romania report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Organic Baby Food, Organic Bread, Organic Breakfast Cereals, Organic Chilled Processed Meat and Seafood, Organic Confectionery, Organic Dairy, Organic Edible Oil, Organic Frozen Meat, Seafood, Fruit and Vegetables, Organic Ice Cream, Organic Ready Meals, Organic Rice, Pasta and Noodles, Organic Sauces, Dressings and Condiments, Organic Savoury Snacks, Organic Shelf Stable Meat, Seafood, Fruit and Vegetables, Organic Soup, Organic Spreads, Organic Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Organic Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Switch from farm shops to supermarkets helps growth of organic packaged food to accelerate
  • Retail chains invest in dedicated organic aisles in their supermarkets
  • FrieslandCampina Romania continues to lead by example in organic dairy
RECOVERY AND OPPORTUNITIES
  • Polarisation of organic segments to favour private label in particular
  • Return of farm shops to have negative impact on organic packaged food
  • Organic honey and jam to tap into the burgeoning health and wellness trend
CATEGORY DATA
  • Table 1 Sales of Organic Packaged Food by Category: Value 2015-2020
  • Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
  • Table 3 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
  • Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
  • Table 5 Distribution of Organic Packaged Food by Format: % Value 2015-2020
  • Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
  • Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on health and wellness
  • COVID-19 country impact
  • Company response
  • Retailing shift
FOODSERVICE VS RETAIL SPLIT
  • What next for health and wellness?
MARKET DATA
  • Table 8 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 10 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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