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Organic Packaged Food in Romania

  • ID: 4255262
  • Report
  • February 2022
  • Region: Romania
  • 26 Pages
  • Euromonitor International
The high dynamics of organic packaged food in Romania in 2021 were the result of the big jump in sales in 2020 and, because of the pandemic, Romanians were more careful as to what they were consuming and their health state. Organic food was perceived as providing advantages such as the absence of preservatives, additives and genetic modifications, a natural source and farm origin.

The Organic Packaged Food in Romania report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Organic Baby Food, Organic Bread, Organic Breakfast Cereals, Organic Chilled Processed Meat and Seafood, Organic Confectionery, Organic Dairy, Organic Edible Oil, Organic Frozen Meat, Seafood, Fruit and Vegetables, Organic Ice Cream, Organic Ready Meals, Organic Rice, Pasta and Noodles, Organic Sauces, Dressings and Condiments, Organic Savoury Snacks, Organic Shelf Stable Meat, Seafood, Fruit and Vegetables, Organic Soup, Organic Spreads, Organic Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Organic Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • High growth in organic packaged food is down to increased consumption by loyal consumers rather than an enlarged consumer base
  • Dairy manufacturers support the development of organic products with organic variant launches of their popular brands
  • Retail chains continue to invest in dedicated organic sections in their stores and offer support for new organic farmers

PROSPECTS AND OPPORTUNITIES

  • Growth of organic set to be driven by polarisation of purchasing habits
  • Return of farm shops to have a limiting effect on the growth of organic packaged food
  • E-commerce to make a more important contribution to the growth of organic packaged food

CATEGORY DATA

  • Table 1 Sales of Organic Packaged Food by Category: Value 2016-2021
  • Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
  • Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
  • Table 5 Distribution of Organic Packaged Food by Format: % Value 2016-2021
  • Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
  • Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026

HEALTH AND WELLNESS IN ROMANIA

EXECUTIVE SUMMARY

  • Health and wellness in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for health and wellness?

MARKET DATA

  • Table 8 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 10 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026

SOURCES

  • Summary 1 Research Sources
Note: Product cover images may vary from those shown