Guided Health falls under the Health & Wellness mega-trend. Declining public health, as shown by growing obesity rates and related lifestyle diseases, is serving as a wake-up "call to action" for global consumers - and not just the select few immersed in, and preoccupied by, living healthy lives. With interest in pursuing healthier lifestyles and maximizing quality of life on the increase, health considerations exert growing influence on the choices of the general population (in terms of both store destination and instore choices). People of all ages are more proactively addressing their health by curbing excessive indulgences (e.g. alcohol and smoking), improving diets, and undertaking physical activity. Consumers are seeking products and services that make it easier to meet their personal health goals and guide them to a healthier lifestyle.
In the “information economy”, health-conscious consumers now more confidently embrace an abundance of new information tools, enabling more informed health-driven choices. Consumers are seeking conveniences that make it easier to reach their health goals, including using the internet and mobile applications. They also want functional health products and more transparent nutrition labeling to help to guide them towards their personal health and wellbeing targets.
Digitally savvy consumers are adopting a DIY approach to meet their health goals and general wellbeing needs. Empowered consumers are seeking products that enable more control over monitoring and managing their health and wellbeing.
Millennials find functional products, nutraceuticals, and cosmeceuticals most appealing. Seniors express interest in adopting smart devices and products to manage existing health conditions
The rise in digital lifestyles has significantly contributed to the growing demand for smart products that guide healthy living. As smartphone technology grows, more consumers are using the Internet and mobile apps both at home and on the go to keep track of their personal health and wellbeing goals. This includes areas such as diet, fitness, sleep, and even environmental concerns, i.e. pollution levels.
The report "TrendSights Analysis: Guided Health" explores what the Guided Health trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize on it. Moreover, this report helps in identifying where the trend is heading next and how long it will last and understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
Companies mentioned in this report: MySkin, Sleep Cycle, MyFitnessPal, Butt Out, Strava, MyMoodTracker, CleanSpace, SmartCardia, Tellspec, Hapi, Myvessyl, RXBar, Tolerant, Tastefully Plated, Just Chill, Suja Organic, Verday, My Trusty Skincare, Belif, Pacifica, Seedlip, Vita, Johnny Walker, Ritual, Organic Choice, Evolve, Golp, Perfect Fit, Purina.
- Over half of consumers globally are concerned about the impact of diet on health and appearance.
- Over three quarters of consumers globally are interested in food and drinks that improve general health and wellbeing.
- Over a third of consumers globally find knowing what food and drinks are healthy for them confusing.
Reasons to buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
What is Guided Health?
Why is Guided Health important?
Who is driving Guided Health?
How can Guided Health be capitalized on?
What Next in Guided Health?
- Sleep Cycle
- Butt Out
- Tastefully Plated
- Just Chill
- Suja Organic
- My Trusty Skincare
- Johnny Walker
- Organic Choice
- Perfect Fit