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Better For You Beverages in Saudi Arabia

  • ID: 4307186
  • Report
  • February 2021
  • Region: Saudi Arabia
  • 25 pages
  • Euromonitor International
In an effort to control the spread of COVID-19 Saudi Arabia introduced a strict lockdown in March, with restrictions not fully lifted until the end of June. This took a heavy toll on foodservice sales of beverages, but conversely it provided a huge boost to sales of BFY beverages. With consumers stuck at home for the best part of four months there was a general increase in demand for drinks options, with many consumers turning to healthier BFY beverages as an option.

The Better For You Beverages in Saudi Arabia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Better For You Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Disruption to foodservice and nationwide lockdown drive retail demand for BFY beverages
  • Increasing health awareness benefits sales of BFY reduced caffeine beverages
  • New sugar tax pushes manufacturers to create reduced sugar alternatives
RECOVERY AND OPPORTUNITIES
  • New product development expected to ramp up as government goes on a health drive
  • Increased health awareness expected to guide consumer purchasing decisions
  • Image-conscious young consumers set to drive sales
CATEGORY DATA
  • Table 1 Sales of BFY Beverages by Category: Value 2015-2020
  • Table 2 Sales of BFY Beverages by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of BFY Beverages: % Value 2016-2020
  • Table 4 LBN Brand Shares of BFY Beverages: % Value 2017-2020
  • Table 5 Distribution of BFY Beverages by Format: % Value 2015-2020
  • Table 6 Forecast Sales of BFY Beverages by Category: Value 2020-2025
  • Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on health and wellness
  • COVID-19 country impact
  • Company response
  • Retailing shift
FOODSERVICE VS RETAIL SPLIT
  • What next for health and wellness?
MARKET DATA
  • Table 8 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 10 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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