Better For You Packaged Food in Morocco

  • ID: 4307222
  • Report
  • Region: Morocco
  • 23 pages
  • Euromonitor International
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In 2017, reduced sugar and reduced fat product categories were best performers. Government communication campaigns about diabetes and the worrying percentage of overweight people help to increase consumer awareness beyond a niche of middle-to-upper-income earners. In addition, the sugar tax mainly implemented on beverages manufacturers continued to slowly expand to other products with high sugar content, which will see their unit prices increase gradually.

The Better For You Packaged Food in Morocco report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Better For You Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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BETTER FOR YOU PACKAGED FOOD IN MOROCCO

Headlines
Prospects
Increasing Visibility of Weight-related Health Issues Drives Growth
Growing Awareness About Ingredients Might Counter the Trend in the Long Term
Reduced Fat Dairy Shows High Growth Potential
Competitive Landscape
Fromageries Bel SA Leads With Its Wide Offer of Reduced Fat Products.
Copralim SA Benefits From Growing Popularity of Butter and Awareness About Healthy Food Consumption

Category Data
Table 1 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 5 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Executive Summary
Urbanisation Creating Conditions for Development
Government Activity Boosts Demand
Les Eaux Minérales D'oulmès Retains Lead
Modern Grocery Channels Boosting Development
Naturally Healthy Products To Lead Growth

Market Data
Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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