Better For You Packaged Food in Morocco

  • ID: 4307222
  • Report
  • Region: Morocco
  • 27 pages
  • Euromonitor International
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Morocco has been posting alarming data about obesity, with 14% of Moroccan children considered obese. This rate is likely to increase over time. It also stated that obesity-related costs have reached MAD24 billion, or around 3% of GDP. In addition, diabetes has reached a very critical level, affecting two million consumers, with 40,000 new cases detected annually. Thus, the demand for food products that help to alleviate these conditions has increased in the country.

The Better For You Packaged Food in Morocco report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Better For You Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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BETTER FOR YOU PACKAGED FOOD IN MOROCCO

June 2017

List of Contents and Tables

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of BFY Packaged Food by Category: Value 2011-2016
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2012-2016
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2013-2016
Table 5 Distribution of BFY Packaged Food by Format: % Value 2011-2016
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2016-2021
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Executive Summary
Consumer Focus on Wellbeing Further Stimulates Health and Wellness in 2016
Worrying Obesity Rates Stimulate Demand for Health and Wellness Products
Holmarcom Retains Its Lead, Although Multinationals Gain Ground
Modern Grocery Outlets Fuel Sales of Health and Wellness Products in 2016
Health and Wellness Set To Achieve Stronger Growth Over the Forecast Period
Key Trends and Developments
Greater Consumer Confidence in the Economy Boosts Spending on Hw Products
Alarming Rates of Obesity and Diabetes in the Country Stimulate Sales of Hw Products
Consumers More Likely To Embrace Naturally Healthy
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2011-2016
Table 9 Sales of Health and Wellness by Type: % Value Growth 2011-2016
Table 10 Sales of Health and Wellness by Category: Value 2011-2016
Table 11 Sales of Health and Wellness by Category: % Value Growth 2011-2016
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2011-2016
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2011-2016
Table 14 NBO Company Shares of Health and Wellness: % Value 2012-2016
Table 15 LBN Brand Shares of Health and Wellness: % Value 2013-2016
Table 16 Distribution of Health and Wellness by Format: % Value 2011-2016
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2016
Table 18 Forecast Sales of Health and Wellness by Type: Value 2016-2021
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 20 Forecast Sales of Health and Wellness by Category: Value 2016-2021
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Appendix
National Legislation
Definitions
Sources
Summary 1 Research Sources
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