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Better For You Packaged Food in Morocco

  • ID: 4307222
  • Report
  • February 2021
  • Region: Morocco
  • 30 pages
  • Euromonitor International
In response to the outbreak of COVID-19, better for you (BFY) packaged food is anticipated to perform well as current value sales rise notably. Prior to the pandemic, better for you (BFY) packaged food was performing well due to the ever-increasing interest in the health and wellness trend – which saw Moroccan consumers giving more focus to the nutritional aspects of their food choices.

The Better For You Packaged Food in Morocco report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Better For You Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • BFY continues to perform well amidst the pandemic as consumers aim to be healthier
  • Fromageries Bel continues to lead in 2020
  • Leading brands enhance their products by focusing on ingredients
RECOVERY AND OPPORTUNITIES
  • Changing consumption patterns continue to benefit BFY over the forecast period
  • Cereals and yoghurts show impressive growth as leading brands adapt to changing consumer needs
  • E-commerce continues to gather pace as consumers gain trust in this channel
CATEGORY DATA
  • Table 1 Sales of BFY Packaged Food by Category: Value 2015-2020
  • Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
  • Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
  • Table 5 Distribution of BFY Packaged Food by Format: % Value 2015-2020
  • Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
  • Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on health and wellness
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • Foodservice vs retail split
  • What next for health and wellness?
MARKET DATA
  • Table 8 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 10 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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