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Fortified/Functional Packaged Food in Morocco

  • ID: 4307226
  • Report
  • Region: Morocco
  • 26 pages
  • Euromonitor International
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Campaigns by the Ministry of Health advising consumers on the benefits of eating certain products boosted fortified/functional products. Marketing and promotional campaigns also went increasingly online, making it easier to reach consumers and ensure exposure to this type of information. Parents were also a target audience for FF brands due to their sensitivity to messages relating to their children’s health.

The Fortified/Functional Packaged Food in Morocco report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Fortified/functional Packaged Food in Morocco

List of Contents and Tables
Headlines
Prospects
Industry Players Communicate Product Ingredients and Their Relationship To Health and Wellness
Increasing Focus on Digestive Health Benefits Probiotic Dairy Products in Ff Packaged Food
Ff Packaged Food Benefits From the Growing Appeal of Products Offering Combined Effects
Competitive Landscape
Nestlé Maroc Leads Thanks To Its Strength in Ff Baby Food and Ff Breakfast Cereals
Competition Increases in Ff Cereal Bars
Centrale Danone Remains the Leader in Ff Dairy
Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 6 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 7 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 8 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 9 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 10 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 11 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Executive Summary
Changing Lifestyles Are Contributing To the Development of Health and Wellness
Nutritionists Are Encouraging Healthy Eating To Limit and Control Chronic Diseases
Competition Will Intensify With the Entrance of New Brands
the Distribution of Health and Wellness Products Is Dominated by Online Retailing
Health and Wellness in Morocco Looks Promising
Market Data
Table 14 Sales of Health and Wellness by Type: Value 2013-2018
Table 15 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 16 Sales of Health and Wellness by Category: Value 2013-2018
Table 17 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 18 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 20 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 21 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 22 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 23 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 24 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 26 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
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