Fortified/Functional Packaged Food in Morocco

  • ID: 4307226
  • Report
  • Region: Morocco
  • 28 pages
  • Euromonitor International
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Health awareness among Moroccans continued to grow; therefore, fortified/functional packaged food was highly linked to the nutritive content of products. For example, adults looked for supplements to balance their metabolism, especially women following a diet, while additional vitamins and minerals were sought after for children. Thus, fortified/functional packaged food recorded a 5% increase in retail current value sales in 2016.

The Fortified/Functional Packaged Food in Morocco report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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FORTIFIED/FUNCTIONAL PACKAGED FOOD IN MOROCCO

June 2017

List of Contents and Tables

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2011-2016
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2011-2016
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2011-2016
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2011-2016
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2011-2016
Table 6 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2011-2016
Table 7 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2011-2016
Table 8 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2012-2016
Table 9 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2013-2016
Table 10 LBN Brand Shares of Fortified/Functional Bread: % Value 2013-2016
Table 11 Distribution of Fortified/Functional Packaged Food by Format: % Value 2011-2016
Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Executive Summary
Consumer Focus on Wellbeing Further Stimulates Health and Wellness in 2016
Worrying Obesity Rates Stimulate Demand for Health and Wellness Products
Holmarcom Retains Its Lead, Although Multinationals Gain Ground
Modern Grocery Outlets Fuel Sales of Health and Wellness Products in 2016
Health and Wellness Set To Achieve Stronger Growth Over the Forecast Period
Key Trends and Developments
Greater Consumer Confidence in the Economy Boosts Spending on Hw Products
Alarming Rates of Obesity and Diabetes in the Country Stimulate Sales of Hw Products
Consumers More Likely To Embrace Naturally Healthy
Market Data
Table 14 Sales of Health and Wellness by Type: Value 2011-2016
Table 15 Sales of Health and Wellness by Type: % Value Growth 2011-2016
Table 16 Sales of Health and Wellness by Category: Value 2011-2016
Table 17 Sales of Health and Wellness by Category: % Value Growth 2011-2016
Table 18 Sales of Health and Wellness by Prime Positioning: Value 2011-2016
Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2011-2016
Table 20 NBO Company Shares of Health and Wellness: % Value 2012-2016
Table 21 LBN Brand Shares of Health and Wellness: % Value 2013-2016
Table 22 Distribution of Health and Wellness by Format: % Value 2011-2016
Table 23 Distribution of Health and Wellness by Format and Category: % Value 2016
Table 24 Forecast Sales of Health and Wellness by Type: Value 2016-2021
Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 26 Forecast Sales of Health and Wellness by Category: Value 2016-2021
Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Appendix
National Legislation
Definitions
Sources
Summary 1 Research Sources
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