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Fortified/Functional Beverages in Saudi Arabia

  • ID: 4307233
  • Report
  • Region: Saudi Arabia
  • 21 pages
  • Euromonitor International
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FF energy drinks characterised the category in 2018 despite a strong trend towards products with natural ingredients. However, the category continues to be hampered by the imposition of a 100% excise tax on retail prices and consumers’ perception of the product as unhealthy. While the category is expected to achieve positive growth in current terms over the forecast period, growth is therefore likely to be restrained.

The Fortified/Functional Beverages in Saudi Arabia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Fortified/functional Beverages in Saudi Arabia

List of Contents and Tables
Headlines
Prospects
Tax Hike Negatively Impacts Ff Energy Drinks
Energy Drinks Remains the Most Popular Category in Ff Beverages
Strong Growth of Ff Juice Drinks (up To 24% Juice)
Competitive Landscape
Ff Energy Drinks Players Continue To Lead Ff Beverages
Strong Presence of Domestic Players in Ff Fruit/vegetable Juice
Focus on New Product Development
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 5 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 6 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 7 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 8 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Executive Summary
Consumers Increasingly Eschew Bfy for Natural Products
Saudis Opt for Nh Food and Beverages
Domestic Players Fare Well in the Local Health and Wellness Market
Health and Wellness Products Benefit From Widespread Distribution
Future Hw Market Expected To See Growth in Different Categories
Market Data
Table 10 Sales of Health and Wellness by Type: Value 2013-2018
Table 11 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Category: Value 2013-2018
Table 13 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 14 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 15 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 16 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 17 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 18 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 19 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 20 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 24 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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