Fortified/Functional Beverages in Saudi Arabia

  • ID: 4307233
  • Report
  • Region: Saudi Arabia
  • 21 pages
  • Euromonitor International
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FF energy drinks dominated the category despite a strong trend towards products with natural ingredients. However, FF energy drinks registered significant decline in current retail value terms in 2017 due to the imposition of 100% excise tax on retail prices and consumers’ perception of the product as unhealthy. The category is set to decline further over the forecast period. Other categories such as FF juice drinks and FF nectars are expected to register positive retail value growth.

The publisher's Fortified/Functional Beverages in Saudi Arabia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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FORTIFIED/FUNCTIONAL BEVERAGES IN SAUDI ARABIA

Headlines
Prospects
Tax Hike Hits Ff Energy Drinks
Ff Ingredients Differentiators for Energy Drinks
Ff Nectars (25-99% Juice) Grows in Value
Competitive Landscape
Ff Energy Drinks Players Continue To Lead Ff Beverages
Strong Presence of Domestic Players in Ff Fruit/vegetable Juice
Focus on New Product Development

Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 3 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 4 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 5 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 6 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 7 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 8 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Executive Summary
Economic Reforms To Boost Consumer Confidence and Sales of Health and Wellness Products
Saudis Opt for Nh Food and Beverages
Domestic Players Strong
Health and Wellness Enjoys Widespread Distribution
Future Hw Market Expected To See Growth in Different Categories

Market Data
Table 10 Sales of Health and Wellness by Type: Value 2012-2017
Table 11 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Category: Value 2012-2017
Table 13 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 14 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 15 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 16 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 17 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 18 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 19 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 20 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 24 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
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