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Fortified/Functional Beverages in Morocco

  • ID: 4307234
  • Report
  • February 2021
  • Region: Morocco
  • 29 pages
  • Euromonitor International
Regardless of the pandemic, fortified/functional beverages remains a small product area within Morocco and therefore needs to be developed. Prior to the pandemic, Moroccans were becoming increasingly aware of FF beverages due to the progressively hectic and active lifestyles which promote demand for the product area. Naturally, this trend has been somewhat interrupted due to lockdown and the other regulations implemented to contain the spread of the virus.

The Fortified/Functional Beverages in Morocco report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • FF hot drinks sees impressive growth whilst FF soft drinks decline notably
  • Fortified/functional beverages remains a small and developing product area in 2020
  • FF chocolate-based flavoured powder drinks grows in demand in response to the closure of schools
RECOVERY AND OPPORTUNITIES
  • Despite recovering post pandemic, FF soft drinks continues to sees slowed growth
  • FF hot drinks benefits from its COVID-19 preventing disposition
  • The health and wellbeing trend continues stimulating demand for FF beverages
CATEGORY DATA
  • Table 1 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
  • Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
  • Table 4 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
  • Table 5 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
  • Table 6 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
  • Table 7 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on health and wellness
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • Foodservice vs retail split
  • What next for health and wellness?
MARKET DATA
  • Table 8 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 10 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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