Fortified/Functional Beverages in New Zealand

Movement and trading restrictions meant that while the country was in a COVID-19-enforced lockdown, supermarkets were the major outlet from where consumers could purchase sports drinks from late March to early May. Purchasing behaviour for FF beverages has a strong convenience orientation to it, and with movement restrictions hindering footfall through these retail formats, growth in the category was subdued.

The Fortified/Functional Beverages in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fortified/Functional Beverages market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.