Organic Beverages in New Zealand

  • ID: 4311960
  • Report
  • Region: New Zealand
  • 25 pages
  • Euromonitor International
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2016 saw the acquisition of leading organic beverages company, The Hummingbird Company Ltd, by The BrewGroup Ltd (formerly The Bell Tea & Coffee Co Ltd) as the latter began to expand into coffee brands as tea as a category begins to slow down. The change in trade name to BrewGroup Ltd was an effort by the company to be seen as a general hot beverages company rather than be linked only to tea due to its flagship brand of Bell previously being in the trading name.

The Organic Beverages in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Organic Hot Drinks, Organic Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Organic Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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ORGANIC BEVERAGES IN NEW ZEALAND

June 2017

List of Contents and Tables

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Organic Beverages by Category: Value 2011-2016
Table 2 Sales of Organic Beverages by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Organic Beverages: % Value 2012-2016
Table 4 LBN Brand Shares of Organic Beverages: % Value 2013-2016
Table 5 Distribution of Organic Beverages by Format: % Value 2011-2016
Table 6 Forecast Sales of Organic Beverages by Category: Value 2016-2021
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2016-2021
Hummingbird Coffee Ltd in Health and Wellness (new Zealand)
Strategic Direction
Key Facts
Summary 1 Hummingbird Coffee Ltd: Key Facts
Competitive Positioning
Summary 2 Hummingbird Coffee Ltd: Competitive Position 2016
Executive Summary
Organic Beverages Drives Growth
Bottled Water Performs Well
Frucor Beverages Leads, Particularly in Fortified/functional
Reduced Sugar Beverages Perform Strongly Through Supermarkets
Organic Beverages Will Likely Remain the Key Growth Driver
Key Trends and Developments
Natural Ingredients Becoming Increasingly Important
Sugar Continues To Be Associated With Health Issues
Bottled Water Remains Popular
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2011-2016
Table 9 Sales of Health and Wellness by Type: % Value Growth 2011-2016
Table 10 Sales of Health and Wellness by Category: Value 2011-2016
Table 11 Sales of Health and Wellness by Category: % Value Growth 2011-2016
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2011-2016
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2011-2016
Table 14 NBO Company Shares of Health and Wellness: % Value 2012-2016
Table 15 LBN Brand Shares of Health and Wellness: % Value 2013-2016
Table 16 Distribution of Health and Wellness by Format: % Value 2011-2016
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2016
Table 18 Forecast Sales of Health and Wellness by Type: Value 2016-2021
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 20 Forecast Sales of Health and Wellness by Category: Value 2016-2021
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Appendix
National Legislation
Sources
Summary 3 Research Sources
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