Online Gun & Ammunition Sales in the US - Industry Market Research Report

Calling Shots: Industry Sales Will Likely Stabilize as the Threat of Stricter Federal Regulation Subsides

The Online Gun and Ammunition Sales industry has grown at a strong rate over the past five years. Operators are licensed firearm dealers that sell guns, ammunition and related equipment over the internet. The industry has experienced steady demand growth in response to greater per capita disposable income, which enabled consumers to spend more on discretionary items. Companies also benefited from sudden spikes in consumer firearm purchases immediately following acts of terror, mass shooter events and uncertainty presented during the pandemic and election year. These events, which receive substantial media attention and often prompt public calls for additional firearms legislation, routinely lead many consumers to purchase more industry products before more stringent regulations can come into force. Over the five years to 2023, revenue has grown at a CAGR of 11.4% to $3.1 billion, including an expected 5.1% increase in 2023. Profit is also expected to climb to 2.3% of revenue in 2023, up from 2.1% in 2018.

This industry comprises establishments that specialize in retailing guns and ammunition online. Industry establishments may also sell a range of accessories and apparel in addition to their main product lines. This industry excludes private arms sales and other sales by unlicensed dealers.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.