+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Fortified/Functional Packaged Food in South Africa

  • ID: 4328137
  • Report
  • April 2021
  • Region: South Africa, Africa
  • 30 pages
  • Euromonitor International
Fortified/functional packaged food is one of the larger categories within health and wellness packaged food in South Africa in retail volume terms as fortification of food is widespread in South Africa with most staple products having a fortified version. These products are not more expensive despite the added value of fortification. Hence, consumers continued to purchase these products during the COVID pandemic, and the category will continue to record stable growth in 2020.

The Fortified/Functional Packaged Food in South Africa report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN SOUTH AFRICA

KEY DATA FINDINGS

2020 IMPACT
  • Category continues to benefit from widespread acceptance and demand
  • Several new product developments with NutriDay promoting zinc via use of images to get around health and wellness legislation
  • Educational campaign from Morvite successfully contributes to strong performance
RECOVERY AND OPPORTUNITIES
  • Demand to continue as consumers seek fortified food to supplement their diet
  • Affordability to remain key driver of purchases
  • Further food package label updates expected to highlight health benefits
CATEGORY DATA
  • Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
  • Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
  • Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
  • Table 4 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
  • Table 5 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
  • Table 6 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
  • Table 7 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
  • Table 8 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
  • Table 9 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
  • Table 10 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
  • Table 11 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025
HEALTH AND WELLNESS IN SOUTH AFRICA

EXECUTIVE SUMMARY
  • COVID-19 impact on health and wellness
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • Foodservice vs retail split
  • What next for health and wellness?
MARKET DATA
  • Table 12 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 13 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 14 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 15 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 16 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 18 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 19 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 20 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 21 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 22 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 24 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
Adroll
adroll