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Better For You Packaged Food in South Africa

  • ID: 4328139
  • Report
  • February 2020
  • Region: South Africa, Africa
  • 23 pages
  • Euromonitor International
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Demand for better for you packaged food in South Africa continued to experience slowing demand in 2019, while a consistent rise in the average unit price supported higher current value sales. The category continued to be dominated by BFY reduced fat packaged food, more specifically reduced fat yoghurt, while other niche reduced fat dairy products such as reduced fat cheese, or small categories such as reduced fat sauces, dressings and condiments outperformed in retail volume terms.

The Better For You Packaged Food in South Africa report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Better For You Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Headlines
  • Prospects
  • Slowing Demand In Light Of Rising Prices And Move Towards Naturally Healthy Packaged Food
  • Bfy Reduce Sugar Packaged Food To Remain An Expensive Niche
  • Tentative Emergence Of Reduced Salt Packaged Food Could Offer Potential
  • Competitive Landscape
  • Competitive Landscape Led By Sugar-Free Gum Players Due To High Unit Prices
  • Ongoing Strong Performance By Private Label, With Wide Presence In Bfy Reduced Fat Packaged Food
  • New Launches For Reduced Sugar Confectionery Due To Potential For High Profit Margins
  • Category Data
  • Table 1 Sales Of Bfy Packaged Food By Category: Value 2014-2019
  • Table 2 Sales Of Bfy Packaged Food By Category: % Value Growth 2014-2019
  • Table 3 Nbo Company Shares Of Bfy Packaged Food: % Value 2015-2019
  • Table 4 Lbn Brand Shares Of Bfy Packaged Food: % Value 2016-2019
  • Table 5 Distribution Of Bfy Packaged Food By Format: % Value 2014-2019
  • Table 6 Forecast Sales Of Bfy Packaged Food By Category: Value 2019-2024
  • Table 7 Forecast Sales Of Bfy Packaged Food By Category: % Value Growth 2019-2024
  • Executive Summary
  • Stable Demand For Health And Wellness As South Africans Continue To Review Their Diets
  • Strong Focus On Sugar And Its Impact On Health Influences Both Consumers And Producers
  • High Fragmentation With Increasing Presence Of New Entries And Private Label
  • Modern Grocery Retailers Offer Greater Visibility For Major Brands, But Internet Retailing Continues To Record Strong Value Growth
  • Stable Demand For Health And Wellness, But Affluent Health-Conscious Environmentally-Aware South Africans Will Remain Target Audience
  • Market Data
  • Table 8 Sales Of Health And Wellness By Type: Value 2014-2019
  • Table 9 Sales Of Health And Wellness By Type: % Value Growth 2014-2019
  • Table 10 Sales Of Health And Wellness By Category: Value 2014-2019
  • Table 11 Sales Of Health And Wellness By Category: % Value Growth 2014-2019
  • Table 12 Sales Of Health And Wellness By Prime Positioning: Value 2014-2019
  • Table 13 Sales Of Health And Wellness By Prime Positioning: % Value Growth 2014-2019
  • Table 14 Nbo Company Shares Of Health And Wellness: % Value 2015-2019
  • Table 15 Lbn Brand Shares Of Health And Wellness: % Value 2016-2019
  • Table 16 Distribution Of Health And Wellness By Format: % Value 2014-2019
  • Table 17 Distribution Of Health And Wellness By Format And Category: % Value 2019
  • Table 18 Forecast Sales Of Health And Wellness By Type: Value 2019-2024
  • Table 19 Forecast Sales Of Health And Wellness By Type: % Value Growth 2019-2024
  • Table 20 Forecast Sales Of Health And Wellness By Category: Value 2019-2024
  • Table 21 Forecast Sales Of Health And Wellness By Category: % Value Growth 2019-2024
  • Table 22 Forecast Sales Of Health And Wellness By Prime Positioning: Value 2019-2024
  • Table 23 Forecast Sales Of Health And Wellness By Prime Positioning: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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