Baked Goods in Asia Pacific

  • ID: 4343264
  • Report
  • Region: Asia, Asia Pacific
  • 58 pages
  • Euromonitor International
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Asia Pacific will overtake North America by 2019 to be the world’s largest region for baked goods sales. This is predominantly driven by China and Japan, whose adoption of Western-style foods, especially by younger consumers, has spurred growth for bread as well as on-the-go snacking variants of cakes and pastries.

The Baked Goods in Asia Pacific global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Packaged Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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  • Introduction
  • Regional Overview
  • Leading Companies and Brands
  • Forecast Projections
  • Country Snapshots
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Asia Pacific will overtake North America by 2019 to be the world’s largest region for baked goods sales. This is predominantly driven by China and Japan, whose adoption of Western-style foods, especially by younger consumers, has spurred growth for bread as well as on-the-go snacking variants of cakes and pastries. The retail network continues to modernise in the region with many supermarkets now selling fresh bakery products in-store via concessions, to compete with bakeries and unpackaged good?

China and Japan make up 75% of regional sale.

The two markets have consistently made up over three quarters of regional sales over more than a decade. This shows how strongly the region relies on these two markets and will continue to do so over the forecast period. Brands active in China and Japan will climb the regional rankings and have greater market potential than other markets from a category perspective. That said, the competitive environment is very challenging as long-standing local players have widespread distribution networks in place, something new players find it difficult to replicate.

Youngsters keen to experiment with Western-style bakery products

Despite the slowdown in the Chinese market, baked goods saw the strongest CAGR over 2011-2016 across the entire region. This is partly driven by rising consumption by the younger generation eager to try baked goods as part of their daily meals over other staples such as rice and noodles.

Cakes and pastries serve as an easy meal and snack solution for time-strapped consumer.

The urban population in Asia Pacific is expected to accelerate rapidly to represent 53% of total population by 2030, up from just 43% in 2010. Urban consumers tend to lead busier lifestyles and have a greater need for convenient practical foods such as cakes and pastries. That said, in some Asian markets, mainly first-tier cities, consumers associate cakes and pastries with high sugar and fat content which could hamper growth if consumers decide to avoid baked goods in favour of healthier alternatives such as milk drinks or yoghurts.

Retail structures are changing towards modern grocery retailing, including in-store bakeries

Across many markets in Asia Pacific, such as China, Japan, Indonesia and Malaysia, supermarkets are experimenting with in-store concessions selling fresh baked goods. This trend has been around for years in Western markets and shows the region is transforming to be more in line with the West, indicative of trends lying ahead.
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