Mobile Phones in Nigeria

  • ID: 4372204
  • Report
  • Region: Nigeria
  • 13 pages
  • Euromonitor International
1 of 3
Mobile phones is expected to record a volume decline over the forecast period due to the strong decline of feature phones, which has reached maturity with most consumers upgrading to smartphones. This is in spite of the increasing demand for smartphones.

The Mobile Phones in Nigeria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mobile Phones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 3
MOBILE PHONES IN NIGERIA

Headlines
Prospects
Feature Phones' Steep Decline Negatively Affects Mobile Phones
Smartphones Spurs Growth
Price Competition Drives Volume Sales
Competitive Landscape
Transsion Holdings Dominates Feature Phones Sales
Transsion Holdings Also Controls Smartphone Sales
International Players Dominate But Domestic Players Have Scope To Grow

Category Data
Table 1 Table Sales of Mobile Phones by Category: Volume 2013-2018
Table 2 Table Sales of Mobile Phones by Category: Value 2013-2018
Table 3 Table Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 4 Table Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 5 Table Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 6 Table NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 7 Table LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 8 Table Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 9 Table Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 10 Table Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 11 Table Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 12 Table Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 13 Table Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023
Executive Summary
Good Performance for Consumer Electronics in Nigeria Despite Slow Economic Growth in 2018
Growing Millennial Population Supports Volume Growth in 2018
International Players Dominate Consumer Electronics in Nigeria
Electronics and Appliance Specialist Retailers Dominate Distribution
Economic Stability Key To Growth in the Forecast Period

Market Data
Table 14 Table Sales of Consumer Electronics by Category: Volume 2013-2018
Table 15 Table Sales of Consumer Electronics by Category: Value 2013-2018
Table 16 Table Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 17 Table Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 18 Table NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 19 Table LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 20 Table Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 21 Table Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 22 Table Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 23 Table Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 24 Table Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Summary Research Sources
Note: Product cover images may vary from those shown
3 of 3

Loading
LOADING...

4 of 3
Note: Product cover images may vary from those shown
Adroll
adroll