Consumer Electronics in Nigeria

  • ID: 4372223
  • Report
  • Region: Nigeria
  • 59 pages
  • Euromonitor International
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Despite the slow economic growth in 2018, consumer electronics had a good performance compared to the review period. Growth was due to the stability in foreign exchange, the fall in the inflation rate, the rising influx of more affordable Chinese electronic products and increasing consumer confidence in the economy.

The Consumer Electronics in Nigeria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER ELECTRONICS IN NIGERIA

Executive Summary
Good Performance for Consumer Electronics in Nigeria Despite Slow Economic Growth in 2018
Growing Millennial Population Supports Volume Growth in 2018
International Players Dominate Consumer Electronics in Nigeria
Electronics and Appliance Specialist Retailers Dominate Distribution
Economic Stability Key To Growth in the Forecast Period

Market Data
Table 1 Table Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Table Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Table Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Table Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 Table NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 Table LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Table Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Table Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Table Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Table Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Table Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Summary Research Sources
Headlines
Prospects
Stable Economic Performance Supports Growth
Growing Millennial Population Key To Growth
Strong Competition Spurs Volume Growth
Competitive Landscape
Hewlett-packard South Africa Pty (ltd) Leads Computers and Peripherals Sales
International Players Control Computers and Peripherals
Samsung Electronics SA (pty) Ltd Sees Share Loss

Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018
Headlines
Prospects
Low Demand Impedes Growth of In-car Entertainment
Rising Imports of Cars With Connectivity Hampers Growth
In-car Speakers Will Record Best Performance
Competitive Landscape
Sony Middle East & Africa Fze Ltd Dominates In-car Entertainment
Garmin Southern Africa (pty) Ltd Leads In-car Navigation
International Players Dominate

Category Data
Table 35 Table Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 36 Table Sales of In-Car Entertainment by Category: Value 2013-2018
Table 37 Table Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 38 Table Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 39 Table NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 40 Table LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 41 Table Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 42 Table Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 43 Table Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 44 Table Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 45 Table Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
Headlines
Prospects
Stable Economic Growth Boosts Home Audio and Cinema
Growing Young Adult Population Key To Growth
Competitive Pricing Expected To Drive Volume Growth
Competitive Landscape
Lg Corp Dominates Home Audio and Cinema
Samsung Loses Share
International Players Control Sales But Competition From Local Manufacturers Is Increasing

Category Data
Table 46 Table Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 47 Table Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 48 Table Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 49 Table Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 50 Table NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 51 Table LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 52 Table Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 53 Table Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 54 Table Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 55 Table Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 56 Table Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
Headlines
Prospects
Economic Stability Key To Growth
Increasing Urban Employment Expected To Boost Sales
Steep Competition Drives Volume Growth
Competitive Landscape
Lg Corp Leads Home Video Sales With Hisense Group Also Performing Well
International Players Dominate

Category Data
Table 57 Table Sales of Home Video by Category: Volume 2013-2018
Table 58 Table Sales of Home Video by Category: Value 2013-2018
Table 59 Table Sales of Home Video by Category: % Volume Growth 2013-2018
Table 60 Table Sales of Home Video by Category: % Value Growth 2013-2018
Table 61 Table Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 62 Table Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 63 Table NBO Company Shares of Home Video: % Volume 2014-2018
Table 64 Table LBN Brand Shares of Home Video: % Volume 2015-2018
Table 65 Table Distribution of Home Video by Channel: % Volume 2013-2018
Table 66 Table Forecast Sales of Home Video by Category: Volume 2018-2023
Table 67 Table Forecast Sales of Home Video by Category: Value 2018-2023
Table 68 Table Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 69 Table Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 70 Table Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 71 Table Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023
Headlines
Prospects
Strong Competition From Smartphones Limits Growth Potential of Imaging Devices
Growing Number of Professionals Comprises Main Consumer Segment
Slr Cameras Records Best Performance
Competitive Landscape
Canon South Africa Pty Ltd Leads Sales
Nikon Corp Ranks Second
International Players Dominate Sales

Category Data
Table 72 Table Sales of Imaging Devices by Category: Volume 2013-2018
Table 73 Table Sales of Imaging Devices by Category: Value 2013-2018
Table 74 Table Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 75 Table Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 76 Table Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 77 Table NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 78 Table LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 79 Table Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 80 Table Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 81 Table Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 82 Table Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 83 Table Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 84 Table Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023
Headlines
Prospects
Feature Phones' Steep Decline Negatively Affects Mobile Phones
Smartphones Spurs Growth
Price Competition Drives Volume Sales
Competitive Landscape
Transsion Holdings Dominates Feature Phones Sales
Transsion Holdings Also Controls Smartphone Sales
International Players Dominate But Domestic Players Have Scope To Grow

Category Data
Table 85 Table Sales of Mobile Phones by Category: Volume 2013-2018
Table 86 Table Sales of Mobile Phones by Category: Value 2013-2018
Table 87 Table Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 88 Table Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 89 Table Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 90 Table NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 91 Table LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 92 Table Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 93 Table Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 94 Table Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 95 Table Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 96 Table Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 97 Table Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023
Headlines
Prospects
Millennial Population Key To Growth
Wireless Speakers Drive Volume Sales
Smartphones Are Both Substitute and Complimentary Products
Competitive Landscape
Chinese Players Dominate Portable Player Sales
Sony Leads Portable Media Player Sales
Domestic Players Yet To Feature

Category Data
Table 98 Table Sales of Portable Players by Category: Volume 2013-2018
Table 99 Table Sales of Portable Players by Category: Value 2013-2018
Table 100 Table Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 101 Table Sales of Portable Players by Category: % Value Growth 2013-2018
Table 102 Table NBO Company Shares of Portable Players: % Volume 2014-2018
Table 103 Table LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 104 Table Distribution of Portable Players by Channel: % Volume 2013-2018
Table 105 Table Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 106 Table Forecast Sales of Portable Players by Category: Value 2018-2023
Table 107 Table Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 108 Table Forecast Sales of Portable Players by Category: % Value Growth 2018-2023
Headlines
Prospects
Poor Consumer Responsiveness Drives Down Growth
Health Awareness Key To Growth
Limited Import Value To Companies Hinders Growth
Competitive Landscape
Fitbit Inc Leads Wearable Electronics
Garmin Southern Africa (pty) Ltd Ranks Second
Wearable Electronics Is Highly Fragmented

Category Data
Table 109 Table Sales of Wearable Electronics by Category: Volume 2013-2018
Table 110 Table Sales of Wearable Electronics by Category: Value 2013-2018
Table 111 Table Sales of Wearable Electronics by Category: % Volume Growth 2014-2018
Table 112 Table Sales of Wearable Electronics by Category: % Value Growth 2014-2018
Table 113 Table NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 114 Table LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 115 Table Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 116 Table Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 117 Table Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 118 Table Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 119 Table Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023
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