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Consumer Electronics in Nigeria

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    Report

  • 71 Pages
  • August 2025
  • Region: Nigeria
  • Euromonitor International
  • ID: 4372223
Consumer electronics in Nigeria remains in a negative volume decline in 2025, due to the significant hikes in the prices of electronics, midst exchange rate volatility. The devaluation of the NGN has further eroded consumer purchasing power, leading to spikes in import costs and worsening inflationary pressures. Furthermore, many Nigerian consumers remain unemployed and even those with jobs are struggling, as their salaries are losing value.

The Consumer Electronics in Nigeria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer electronics in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Channel developments
  • What next for consumer electronics?
MARKET DATA
  • Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN NIGERIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Affordable second-hand products affect personal sales; however, businesses and government continue to show demand
  • HP maintains its lead with reliable and accessible products
  • Electronics and appliance specialists lead distribution for computers and peripherals
PROSPECTS AND OPPORTUNITIES
  • Volume sales will return to low positive growth, driven by stabilising economic conditions
  • Government policies promote digital technology adoption
  • Local production of laptops and tablets set to drive growth
CATEGORY DATA
  • Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
  • Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
  • Table 16 Sales of Computers by Category: Business Volume 2020-2025
  • Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
  • Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
  • Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
  • Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
  • Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
  • Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
  • Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
  • Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
  • Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030
IN-CAR ENTERTAINMENT IN NIGERIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • In-car entertainment remains in a negative slump, due to being deemed as a non-essential item
  • Alternative, cheaper brands eat into share of established brands such as leader Sony
  • Retain e-commerce leads distribution for in-car entertainment
PROSPECTS AND OPPORTUNITIES
  • In-car entertainment expected to see improving sales, driven by in-dash media players
  • Innovation will drive growth through interest in new products
  • A balance of high quality with affordability is key to sales
CATEGORY DATA
  • Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
  • Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
  • Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
  • Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
  • Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
  • Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
  • Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
  • Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
  • Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
  • Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
  • Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030
HOME AUDIO AND CINEMA IN NIGERIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Home audio and cinema sees flat growth, with baseline demand supported by urbanisation
  • LG remains the leading brand, with Hisense tipped as one to watch
  • Direct-to-consumer sales ensure electronics and appliance specialists remain the dominant channel
PROSPECTS AND OPPORTUNITIES
  • Home audio and cinema set to experience marginal growth driven by soundbars
  • Brands set to increase R&D and open new branded stores over the forecast period
  • AI-enhanced and value-driven products will reach a wider market
CATEGORY DATA
  • Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
  • Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
  • Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
  • Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
  • Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
  • Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
  • Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
  • Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
  • Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
  • Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
  • Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030
HOME VIDEO IN NIGERIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • TVs display positive growth amid increasing housing projects and consumers seeking high quality picture capacity
  • Hisense maintains its lead thanks to offer of affordability alongside product innovation
  • Electronics and appliance specialists remain the leading channel for distribution
PROSPECTS AND OPPORTUNITIES
  • Volume sales expected to show steady growth over the forecast period
  • Increased innovation and the incorporation of AI into TVs expected
  • Increasing smart features and internet penetration will be another key area of innovation
CATEGORY DATA
  • Table 53 Sales of Home Video by Category: Volume 2020-2025
  • Table 54 Sales of Home Video by Category: Value 2020-2025
  • Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
  • Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
  • Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
  • Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
  • Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
  • Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
  • Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
  • Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
  • Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
  • Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
  • Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030
IMAGING DEVICES IN NIGERIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Imaging devices continue to see declines as consumers turn to multi-use products
  • Cannon maintains its leading place, with other brands releasing new technology
  • Electronics and appliances specialists continue to lead distribution
PROSPECTS AND OPPORTUNITIES
  • Volume sales of imaging devices to remain in a slump, due to ongoing competition from multi-use smartphones
  • Camera manufacturers set to innovate to remain relevant
  • Affordable, high-performance cameras will become the focus point
CATEGORY DATA
  • Table 66 Sales of Imaging Devices by Category: Volume 2020-2025
  • Table 67 Sales of Imaging Devices by Category: Value 2020-2025
  • Table 68 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
  • Table 69 Sales of Imaging Devices by Category: % Value Growth 2020-2025
  • Table 70 NBO Company Shares of Imaging Devices: % Volume 2021-2025
  • Table 71 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
  • Table 72 Distribution of Imaging Devices by Channel: % Volume 2020-2025
  • Table 73 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
  • Table 74 Forecast Sales of Imaging Devices by Category: Value 2025-2030
  • Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
  • Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030
PORTABLE PLAYERS IN NIGERIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Wireless speakers drive robust growth within portable players
  • Zealot Digital maintains its leading place through its strong position in wireless speakers
  • Electronics and appliance specialists maintain leading channel place
PROSPECTS AND OPPORTUNITIES
  • Wireless speakers will continue to drive growth within portable players
  • Ongoing innovations expected in wireless speakers
  • The market will remain competitive, as brands look to capitalise on the growing wireless speaker trend
CATEGORY DATA
  • Table 77 Sales of Portable Players by Category: Volume 2020-2025
  • Table 78 Sales of Portable Players by Category: Value 2020-2025
  • Table 79 Sales of Portable Players by Category: % Volume Growth 2020-2025
  • Table 80 Sales of Portable Players by Category: % Value Growth 2020-2025
  • Table 81 NBO Company Shares of Portable Players: % Volume 2021-2025
  • Table 82 LBN Brand Shares of Portable Players: % Volume 2022-2025
  • Table 83 Distribution of Portable Players by Channel: % Volume 2020-2025
  • Table 84 Forecast Sales of Portable Players by Category: Volume 2025-2030
  • Table 85 Forecast Sales of Portable Players by Category: Value 2025-2030
  • Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
  • Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
MOBILE PHONES IN NIGERIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Smartphones see growth driven by entry level and mid-range models
  • Transsion Holdings maintains lead in mobile phones and consumer electronics overall
  • Financing schemes help electronics and appliance specialists maintain distribution lead
PROSPECTS AND OPPORTUNITIES
  • Ongoing smartphone will be driven by such devices’ multi-purpose capacity
  • Entry-level and mid-range phone models will continue to lead growth
  • Government policy on digital inclusion and innovation among manufacturers will support sales
CATEGORY DATA
  • Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
  • Table 89 Sales of Mobile Phones by Category: Value 2020-2025
  • Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
  • Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
  • Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
  • Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
  • Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
  • Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
  • Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
  • Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
  • Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
  • Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
  • Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
WEARABLE ELECTRONICS IN NIGERIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Lifestyle trends result in robust volume growth for wearable electronics
  • Oraimo Technology leads wearable electronics with new product launches
  • Retail e-commerce is the leading channel for wearable electronics
PROSPECTS AND OPPORTUNITIES
  • Wearable electronics will see ongoing sales, driven by smart wearables
  • Smart wearables will become essential within the broader digital health ecosystem
  • AI set to drive new product developments
CATEGORY DATA
  • Table 101 Sales of Wearable Electronics by Category: Volume 2020-2025
  • Table 102 Sales of Wearable Electronics by Category: Value 2020-2025
  • Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
  • Table 104 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
  • Table 105 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
  • Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
  • Table 107 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
  • Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
  • Table 109 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
  • Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
  • Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030
WIRELESS HEADPHONES IN NIGERIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Wireless headphones display positive growth driven by TWS earbuds
  • Oraimo Technology leads wireless headphones through media campaigns and price discounts
  • Electronics and appliances specialists lead distribution through branded stores
PROSPECTS AND OPPORTUNITIES
  • Wireless headphones will see ongoing growth, driven by TWS earbuds
  • TWS earbuds with ANC will become more prevalent in the forecast period
  • More smartphone manufacturers are expected to enter the market in the coming years
CATEGORY DATA
  • Table 112 Sales of Wireless Headphones by Category: Volume 2020-2025
  • Table 113 Sales of Wireless Headphones by Category: Value 2020-2025
  • Table 114 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
  • Table 115 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
  • Table 116 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
  • Table 117 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
  • Table 118 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
  • Table 119 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
  • Table 120 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
  • Table 121 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
  • Table 122 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030