Global Digital Retail Marketing Market 2017-2021

  • ID: 4376232
  • Report
  • Region: Global
  • 88 pages
  • TechNavio
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FEATURED COMPANIES

  • Edelman
  • Havas
  • Omnicom Media Group
  • Pinterest
  • Publicis Groupe
  • Tumblr
  • MORE
About Digital Retail Marketing

Digital retail marketing is one of the most active and the fastest-growing marketing technique in the retail advertising segment. This growth is primarily attributed to the growing digitalization worldwide. On average, an estimated 650,000 search queries are raised on Google every minute; 700 videos are hosted on YouTube; over 700,000 status updates and 500,000 comments are posted on Facebook; and 65,000 tweets are made worldwide. Furthermore, 180 million e-mails are sent each minute, emphasizing the significance of digital media as a marketing tool.

The analysts forecast the global digital retail marketing market to grow at a CAGR of 18.29% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global digital retail marketing market for 2017-2021. To calculate the market size, the report considers the revenue generated from the following types of digital retail marketing: search ads, display ads, social media, e-mail marketing, and others.

The market is divided into the following segments based on geography:
  • Americas
  • APAC
  • EMEA
The report, Global Digital Retail Marketing Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendors operating in this market.

Key vendors
  • Edelman
  • Interpublic Group of Companies
  • Omnicom Media Group
  • Publicis Groupe
  • WPP
Other prominent vendors
  • Havas
  • Pinterest
  • Tumblr
  • WE
Market drivers
  • Growing mobile device penetration
  • For a full, detailed list, view the full report
Market challenges
  • Requirement for skilled workforce
  • For a full, detailed list, view the full report
Market trends
  • Advanced targeting options
  • For a full, detailed list, view the full report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?
You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.

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FEATURED COMPANIES

  • Edelman
  • Havas
  • Omnicom Media Group
  • Pinterest
  • Publicis Groupe
  • Tumblr
  • MORE
PART 01:Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction
  • Market outline
PART 05: Market landscape
  • Market overview
  • Global digital retail marketing market
  • Five forces analysis
PART 06: Market segmentation by type
  • Global digital retail marketing market by type
  • Global digital retail marketing market by search ads
  • Global digital retail marketing market by display ads
  • Global digital retail marketing market by social media
  • Global digital retail e-mail marketing market
PART 07: Market segmentation by platform
  • Global digital retail marketing market by platform
  • Global digital retail marketing market by desktop
  • Global digital retail marketing market by mobile devices
PART 08: Buying criteria
  • Buying criteria
PART 09: Geographical segmentation
  • Global digital retail marketing market by geography
  • Digital retail marketing market in the Americas
  • Digital retail marketing market in EMEA
  • Digital retail marketing market in APAC
PART 10: Key leading countries
  • Key leading countries
  • US
  • China
  • UK
PART 11: Decision framework

PART 12: Drivers and challenges
  • Market drivers
  • Market challenges
PART 13: Market trends
  • Growing shift of preference from traditional to digital retail advertising channels
  • Advanced targeting options
  • Market automation
PART 14: Vendor landscape
  • Competitive scenario
  • Key leading vendors
  • Key spenders
  • Other prominent vendors
  • Other prominent spenders
PART 15: Appendix
  • List of abbreviations
List of Exhibits
Exhibit 01: Overview of global digital retail marketing market
Exhibit 02: Global digital retail marketing market 2016-2021 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global digital retail marketing market by type 2016-2021 (% of revenue)
Exhibit 05: Global digital retail marketing market by type: Revenue and growth rate comparison 2016-2021 ($ billions)
Exhibit 06: Global digital retail marketing market by type: CAGR comparison 2016-2021
Exhibit 07: Global digital retail marketing market by search ads 2016-2021 ($ billions)
Exhibit 08: Global digital retail marketing market by display ads 2016-2021 ($ billions)
Exhibit 09: Global digital retail marketing market by social media 2016-2021 ($ billions)
Exhibit 10: Global digital retail marketing market by e-mail marketing 2016-2021 ($ billions)
Exhibit 11: Global digital retail marketing market by platform 2016-2021 (% of revenue)
Exhibit 12: CAGR comparison: Global digital retail marketing market by platform 2016-2021
Exhibit 13: Global digital retail marketing market by desktop 2016-2021 ($ billions)
Exhibit 14: Global digital retail marketing market by mobile devices 2016-2021 ($ billions)
Exhibit 15: Buying criteria in digital retail marketing
Exhibit 16: Global digital retail marketing market by geography 2016-2021 (% of revenue)
Exhibit 17: Revenue comparison: Global digital retail marketing market by geography 2016-2021 ($ billions)
Exhibit 18: CAGR comparison: Global digital retail marketing market by geography 2016-2021
Exhibit 19: Digital retail marketing market in the Americas 2016-2021 ($ billions)
Exhibit 20: Digital retail marketing market in EMEA 2016-2021 ($ billions)
Exhibit 21: Digital retail marketing market in APAC 2016-2021 ($ billions)
Exhibit 22: Key leading countries 2016 (% of revenue)
Exhibit 23: Digital retail marketing market in the US 2016-2021 ($ billions)
Exhibit 24: Digital retail marketing market in China 2016-2021 ($ billions)
Exhibit 25: Digital retail marketing market in the UK 2016-2021 ($ billions)
Exhibit 26: Factors influencing shift from traditional to digital retail advertising 2016
Exhibit 27: Facebook: Recent developments
Exhibit 28: Google: Recent developments
Exhibit 29: LinkedIn: Recent developments
Exhibit 30: Other prominent vendors
Exhibit 31: Other prominent spenders
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FEATURED COMPANIES

  • Edelman
  • Havas
  • Omnicom Media Group
  • Pinterest
  • Publicis Groupe
  • Tumblr
  • MORE
New Report Released: – Global Digital Retail Marketing Market 2017-2021

The author of the report recognizes the following companies as the key players in the global digital retail marketing market: Edelman, Interpublic Group of Companies, Omnicom Media Group, Publicis Groupe, and WPP.

Other Prominent Vendors in the market are: Havas, Pinterest, Tumblr, and WE.

Commenting on the report, an analyst from the research team said: “One trend in the market is advanced targeting options. As digital retail media gathers a large amount of user information, they are able to target audiences by various methods. Digital media advertising enables targeting based on interests, browsing behavior, and connections across demographic and geographic barriers.”

According to the report, one driver in the market is growing mobile device penetration. Digital media advertising on mobile devices has been offering better ROI than traditional advertising channels. The digital advertising sector is anticipated to grow during the forecast period, owing to the rising number of digital users worldwide. In 2016, the number of smartphones shipped around the world was nearly 1.5 billion units when compared with 1.43 million units in 2015 and 1.3 million units in 2014. This number is likely to double during the forecast period, while the number of tablet users globally is likely to reach 1.4 billion in 2017.

Further, the report states that one challenge in the market is requirement for skilled workforce. The global digital retail marketing market is upgrading rapidly, and one of the major challenges faced by companies is the need for a skilled and talented workforce that adapts quickly to the latest advances in technology. Companies need to hire employees who can cope with the rapidly transforming market. This cannot be achieved only through a good recruitment team; it also requires a complementary employee development team as well as effective processes and procedures. Besides considering the soft skills and the expertise of the employees, recruiters must also consider the customer and data management skills of the employees.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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  • Edelman
  • Interpublic Group of Companies
  • Omnicom Media Group
  • Publicis Groupe
  • WPP
  • Havas
  • Pinterest
  • Tumblr
  • WE
Note: Product cover images may vary from those shown
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