The author’s "Payments Landscape in Turkey: Opportunities and Risks to 2021", report provides detailed analysis of market trends in the Turkish cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, payment cards, and cheques during the review-period (2013-17e).
The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2017e-21f). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.
The report brings together research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.
This report provides top-level market analysis, information and insights into the Turkish cards and payments industry, including -
- Current and forecast values for each market in the Turkish cards and payments industry, including debit and credit cards.
- Detailed insights into payment instruments including credit transfers, cheques, and payment cards. It also, includes an overview of the country's key alternative payment instruments.
- E-commerce market analysis and payment methods.
- Analysis of various market drivers and regulations governing the Turkish cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.
- The Interbank Card Center (BKM) introduced national payment clearing system Troy in April 2016 to increase competition in the debit card market. Troy entered into agreements with all banks to offer Troy-branded debit cards in the country. Troy’s processing fee is lower than its competitors, making it more viable for small retailers to accept cards, increasing overall acceptance.
- To increase credit card use in the country, the BRSA relaxed credit card installment payment plans and consumer loan restrictions by increasing the consumer loan maturity limit from 36 to 48 months in 2016. The installment payment period on credit card purchases was raised from nine to 12 months. In February 2014 the BRSA placed limits on credit card use in relation to income and restrictions on credit card installments for certain products to tackle consumer debt and rising consumer and corporate loans.
- While banks in Turkey still focus on traditional bricks-and-mortar branches to deliver services, TEB launched a mobile-only bank, Cepteteb, in 2015, allowing consumers to transfer money, withdraw funds, and make other transactions entirely online or by mobile phone. The emergence of mobile-only banks is likely to accelerate a shift towards electronic payments in Turkey.
- Make strategic business decisions, using top-level historic and forecast market data, related to the Turkish cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in the Turkish cards and payments industry.
- Assess the competitive dynamics in the Turkish cards and payments industry.
- Gain insights into marketing strategies used for various card types in Turkey.
- Gain insights into key regulations governing the Turkish cards and payments industry.
Payments Infrastructure & Regulation