Rising health concerns, regarding the harmful effects of table sugar, and growing prevalence of lifestyle diseases, like diabetes and heart diseases, have driven people to opt for healthy alternatives like artificial sweeteners. Aspartame and sucralose are the common additives used to sweeten a range of products in food & beverage industry. The global soft drink industry is poised to consume the maximum amount of aspartame.
The food & beverage industry is increasingly replacing sugar or corn syrup with non-nutritive sweeteners. High demand from soft drink and confectionery industries is expected to act as a growth driver for artificial sweeteners market. Diet beverages and low-sugar food for diabetic and diet-conscious consumers are anticipated to be the demand drivers, during the forecast period.
Regulatory approvals by Food & Drug Authority (FDA) and European Food Safety Authority (EFSA) to sweeteners, such as aspartame, Ace-K, and saccharin, are also expected to fuel the demand from end-use industries.
The US Food and Drug Administration has approved aspartame, acesulfame-k, neotame, cyclamate and alitame for use as per acceptable daily intake (ADI) value. But, breakdown products of these sweeteners have controversial health and metabolic effects. On the other hand, rare sugars are monosaccharides and have no known health effects because it does not metabolize in our body, but shows same sweet taste and bulk property as sugar.
The global artificial sweeteners market is segmented, based on product type, into nutritive (aspartame) and non-nutritive (acesulfame k, saccharin, sucralose, and neotame). Moreover, the market, based on application, is segmented into bakery items like pastries, cookies, dairy products, confectioneries, beverages, and ‘others’. Geographically, the market is segmented into North America, South America, Asia-Pacific, Europe, and Africa.
Saccharin is an oldest artificial sweetener, which is 200 to 700 times sweeter than sugar. Acesulfame-K is not metabolized by the body, which means that no calories are absorbed when consumed. It shows 200 times sweetness than sugar.
The use of artificial sweeteners in developed countries like North America and Europe has declined, due to the decreased soft drink consumption. However, regions like Asia-Pacific and the Middle East are expected to drive the market growth. Artificial sweeteners are regulated by the U.S. Food and Drug Administration (FDA) before they can be made available for sale in North American region. High investments in affordable food products, along with rising consumer’s consciousness in developing economies, is expected to provide great opportunities to producers and manufacturers. The increasing use of artificial sweeteners in Asia-Pacific owes to the consumers’ preference shift towards convenience foods.
MAJOR PLAYERS: WHOLE EARTH SWEETENER, ACH FOOD, MADHAVA SWEETENERS, CARGILL. INC., BEIJING VITASWEET CO. LTD., AJINOMOTO CO. INC. , NUTRASWEET COMPANY, CUMBERLAND PACKING, MERISANT COMPANY and TATE & LYLE PLC, amongst others.
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definitions
2. RESEARCH APPROACH AND METHODOLOGY
2.2 RESEARCH DESIGN
2.3 STUDY TIMELINES
2.4 STUDY PHASES
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modelling
2.4.4 Expert Validation
3. MARKET OVERVIEW AND DYNAMICS
3.1 MARKET TRENDS
3.2 MARKET DYNAMICS
188.8.131.52 Growing Sedentary Lifestyles
184.108.40.206 High Prevalence of Obesity, Heart diseases, and Diabetes
220.127.116.11 Negative Perceptions of Table Sugar
18.104.22.168 Toxicological Evidence and Safety Concerns
22.214.171.124 Stringent and Non-Uniform Regulatory Set-up
126.96.36.199 Increasing Popularity of Weight Loss Diets
188.8.131.52 Growing Fitness-Conscious Population
3.2.4 Porter's Five Forces Analysis
184.108.40.206 Bargaining Power of Suppliers
220.127.116.11 Bargaining Power of Buyers
18.104.22.168 Threat of New Entrants
22.214.171.124 Threat of Substitute Products & Services
126.96.36.199 Degree of Competition
4. Market Segmentation
4.1 BY TYPE
188.8.131.52 Acesulfame K
4.2 BY APPLICATION
4.2.1 Bakery items
4.2.2 Dairy products
4.3 BY GEOGRAPHY
4.3.1 NORTH AMERICA
184.108.40.206. United States
220.127.116.11. United Kingdom
4.3.4 South America
18.104.22.168. South Africa
5. COMPATATIVE LANDSCAPE
5.1 Strategy Adopted by Key Players
5.2 Most Active Companies in the Last Five Years
5.3 Market Share Analysis
6. COMPANY PROFILE
6.1 Whole Earth Sweetener
6.2 Ach Food
6.3 Madhava Sweeteners
6.4 Cargill. Inc.
6.5 Beijing Vitasweet Co. Ltd.
6.6 Ajinomoto Co. Inc.
6.7 NutraSweet Company
6.8 Cumberland Packing
6.9 Merisant Company
6.10 Tate & Lyle PLC