Artificial and Natural Sweetener Market - Forecasts from 2022 to 2027

The global artificial and natural sweetener market is expected to grow at a CAGR of 2.02% over the forecast period to reach a market size of US$27.862 billion in 2027 from a market size of US$24.220 billion in 2020.

Rising demand for low-calorie food and beverages is driving the growth of the market over the forecast period.

There has been a steady rise in both the number of cases and prevalence of diseases such as obesity, diabetes, and cardiovascular diseases (CVDs) worldwide over the past few decades. According to the World Health Organization (WHO), about 422 million people globally have diabetes, with 1.6 million deaths directly attributed to this chronic disease annually. Also, worldwide obesity has nearly tripled since 1975. High-calorie intake is the primary factor behind this growing prevalence. As people are getting more and more concerned about their health, they are switching from high-calorie table sugar to low- or zero-calorie sweeteners, both artificial as well as natural. Thus, this factor is one of the prime factors behind the growing demand for artificial and natural sweeteners, driving the overall sweetener market growth. With a hectic lifestyle these days, people with rising purchasing power are opting for low- or zero-calorie convenient and processed food and beverage products that are made from sweeteners and, so, deliver low-calorie consumption. Thus, the growing demand for low-calorie processed food and beverage products is, in turn, augmenting the demand for artificial and natural sweeteners across the global food and beverage processing industry.

In Europe, the United Kingdom is driving the growth of the market

The market is further segmented into Germany, the UK, France, Spain, and Italy, among other artificial and natural sweetener markets. Natural sweeteners are getting popular in the region owing to the growing demand for sugar alternatives and rising health awareness. The gradual shift towards these sweeteners on account of the increasing prevalence of diabetes in the region is expected to drive the market during the forecast period. Also, due to the increasing product launches in the region and investments by prominent market players, the artificial sweeteners market is anticipated to witness substantial growth over the coming years. Furthermore, expanding the bakery and confectionery industry is anticipated to widen the growth opportunities for manufacturers and vendors during the forecast period. Growing concerns about the high sugar content in food and beverage, along with the introduction of the sugar tax, are anticipated to propel the market growth opportunities for manufacturers and vendors in the country. In addition, the country’s expanding food and beverage industry, coupled with the growing investments by big market players to increase their market share, is anticipated to propel market growth opportunities in the coming years. Furthermore, increasing strategic investment by major market players in mergers and acquisitions is anticipated to propel the market growth opportunities during the forecast period. For instance, in October 2018, PureCircle increased production capacity for stevia sweeteners by nearly two hundred percent to meet rising demand in the country. Also, in December 2017, Newport Maple syrup maker Clarks a significant producer and supplier of maple syrup in the United Kingdom was acquired by Hain Daniels (a UK subsidiary of US-based food group Hain Celestial Inc). However, due to the current COVID-19 pandemic, the British retailer suffered a significant fall in sales in the last decade. The extension of lockdown restrictions in social gatherings in the country is expected to restrain the market's growth in the short term. Similarly, key market players are adopting innovative approaches to enhance their presence across major markets. For instance, in July 2020, Tate & Lyle PLC, a global provider of food and beverage ingredients and solutions, announced the release of SWEETENER-VANTAGETM Expert Systems, a suite of unique and innovative sweetener solution design tools, as well as an education program to assist formulators in developing a sugar-reduced food and drink using low-calorie sweeteners. SWEETENER-VANTAGETM Expert Systems was developed to meet customer requirements for more predictive systems to facilitate product outcomes and minimize development time while enabling developers to solve formulation challenges more productively.

By application, the dairy industry is expected to hold a significant share in the global market

Dairy products include a wide range of items made specifically from the milk of mammals such as cattle, buffaloes, goats, and others. The products across the dairy industry include yoghurt, cheese, and butter, among others. The increasing consumer preferences towards the consumption of various products that contain nutritious ingredients, along with the rising consciousness among consumers regarding the consumption of naturally sweetened dairy products, is also providing an impetus for the market to grow in the coming years. Furthermore, the growing consumption of dairy products globally is also a key factor bolstering the demand for natural sweeteners for their applications in the dairy industry, thereby positively impacting the market growth throughout the forecast period. Also, in developing economies, there is a growing demand for a wide variety of milk products, such as flavored yogurts, cheese, and others, primarily due to the improvement in the standards of living, which has further led to a change in the tastes and preferences of the consumers. For instance, according to the FAO, more than 6 billion people around the globe consume milk and its products and of which a majority of them live across the developing economies. Moreover, the launch of new naturally sweetened dairy products further widens the opportunities for manufacturers over the next five years. For example, in August 2019, PureCircle, one of the leading companies in the field of stevia for the food and beverage industry, announced the launch of its new product lineup of gourmet ice cream with stevia sweeteners. Similarly, in April 2019, Nestle Australia announced a new milo product in the country in which cane sugar will be replaced with stevia.

Recent Updates

• December 2019: The leading global manufacturer of Stevia, PureCircle, begins its commercial production and sale of new stevia ingredients, including soluble fibres, proteins, and antioxidants in the African region.
• November 2019: Roquette, and Inner Mongolia Yili Industrial Group Co., Ltd., one of the largest dairy companies in Asia, collaborated on a long-term strategic cooperation agreement, with the purview of which new product development, technical optimization, and food safety for the benefit of both companies have been agreed upon.
• October 2019: SweeGen Inc., the manufacturer of Bestevia Taste solutions, received an additional strategic investment from Sumitomo Chemical. A portion of the investment will support the expansion of an additional manufacturing site of the company located in Europe with a capacity to produce nearly 3,000 metric tons of non-GMO stevia sweeteners.
• In February 2022, Sweegen, a leading global taste solutions provider, expanded its portfolio of high-intensity sweeteners with a new product launch of Ultarita. This new product was a result of months of hard work by Sweegen and its partner Conagen. The product is made from a protein found in minor quantities in fruits of an Oubli, a West African Fruit. This ultra-sweet protein is 500-2000 times much sweeter than regular sugar and can be effectively and easily produced in large quantities by exploiting microbial fermentation.
• In March 2022, Conagen announced major scale-up manufacturing of its two new natural sweeteners, thaumatin I and thaumatin II, providing food and beverage brands with two more natural sweeteners in their quest to reduce the sugar. These developments also benefit its partner, Sweegen, to offer its clients robust sugar reduction solutions of zero-sugar natural sweeteners. This diverse range of high-intensity sweeteners embodies the most cost-effective strategy for reducing sugar in food and beverages while still offering the best tasting fit for sugar's sweetness. The two proteins provide 100,000 and 3,000 more sweetness on the molar and weight basis, respectively.
• In February 2021, Whole Earth Brands, a leading international food enterprise, completed its accretive acquisition of Wholesome Sweeteners, an organic North American sweetener brand. This acquisition is expected to enhance the natural sweeteners segment of the former, expanding its presence in North America.

COVID-19 Insights:

The onset of the COVID significantly impacted the natural and artificial sweeteners market on a global scale. To deal with the virus's rapid spread, multiple governments deployed lockdown and social distancing measures. Consequently, the manufacturing facilities were closed, and the transport and travel were barred. This severely affected the imports and exports among several countries, also posing a problem for raw materials procurement. Nevertheless, the consumers' attention shifted toward organic, healthy, and hygienic foods amid the pandemic. Thus, the demand for low-calorie and zero-sugar products increased, increasing the demand for natural sweeteners.

Segmentation:

By Type

• Artificial Sweetener
• Sucralose
• Aspartame
• Acesulfame Potassium
• Saccharin
• Neotame
• Natural Sweetener
• Coconut Sugar
• Stevia
• Maple Syrup
• Honey

By Application

• Natural Sweetener
• Dairy
• Beverages
• Confectionery and Bakery
• Processed Food
• Artificial Sweetener
• Dairy
• Beverages
• Confectionery and Bakery
• Processed Food

By Geography

• North America
• United States
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Europe
• Germany
• Spain
• United Kingdom
• Italy
• France
• Middle East and Africa
• UAE
• Saudi Arabia
• Asia Pacific
• China
• Japan
• India
• South Korea
• Indonesia
• Thailand