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Competitive Strategies in Beauty and Personal Care

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  • 52 Pages
  • December 2018
  • Region: Global
  • Euromonitor International
  • ID: 4410592
International players and heritage brands are increasingly facing competition from local and regional companies, niche labels and alternative business concepts. These challenges serve as an inspiration for innovation with multinationals actively exploring multiples shades of beauty health aligning portfolios, promoting sustainability, developing technology and looking to conquer key growth markets, employing different strategies from bolt-in acquisition to brand incubation.

The publisher's Competitive Strategies in Beauty and Personal Care global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;

  • Pinpoint growth sectors and identify factors driving change;

  • Understand the competitive environment, the market’s major players and leading brands;

  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Competitive Strategies in Beauty and Personal Care

Competitive Environment
Competitive Positioning
Health Aligning Portfolio
New Wave of Ethical
Developing Technology
Growing in New Markets
Future Strategies