Top Growth Opportunities: Confectionery in the Netherlands

  • ID: 4421233
  • Report
  • Region: Netherlands, Holland
  • 106 pages
  • GlobalData
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FEATURED COMPANIES

  • Albert Heijn
  • Aldi
  • Cloetta Ab
  • Mars Inc
  • Perfetti Van Melle
  • MORE
Top Growth Opportunities: Confectionery in the Netherlands

Summary

The Netherland’s confectionery market was valued at about US$2.5 billion in 2017. This market is forecast to grow at CAGR of 6.6% during 2017-2022 and is expected to be worth around US$3.4 billion by 2022. The Netherlands is the second largest confectionery market in terms of per capita expenditure (in US$ terms) in 2017, following behind Sweden. The per capita expenditure on confectioneries in US$ terms grew by 3.7% CAGRin the last five years owing to weakening of euro against the US dollar.

The Dutch confectionery market is poised for growth in the five years to 2022 with a forecast CAGR of 6.6% in value terms. Contributing to the growing market is the rise in disposable income which has encouraged consumers to indulge in more premium offerings.

The Dutch confectionery market is being led by the chocolate category, and is expected to record growth at a CAGR of over 7% in the next five years and was worth US$1.7 billion in 2017. Sugar confectionery, the second largest category in the market, is expected to record the slowest growth at a CAGR of 5.9% during 2017-2022, and will reach US$1.3 billion in 2022. On the other hand, gum, which is the smallest value category recorded growth at a CAGR of 5.4% during 2012-2017, is forecast to record the fastest growth at a CAGR of 7.3% in the next five years and will worth about US$500 million in 2022. Furthermore, gum is the most fragmented category with top three brands accounted for just over 59% value share in 2017.

Hypermarkets & supermarkets accounted for the vast majority of the confectionery value share in 2017, with over 55%.

The report "Top Growth Opportunities: Confectionery in the Netherlands", provides recommended actions and detailed analysis of how to target the best growth opportunities for confectionery producers and retailers.

In depth, this report provides:
  • Key consumer demographic groups driving consumption within the Netherlands market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
  • A study of market value and volumes over 2012-2017 for the Netherlands, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2017-2022 period
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and regional product innovation targeting key consumer needs
Companies mentioned in this report: Mars, Perfetti Van Melle, Cloetta Ab, Albert Heijn, Aldi

Scope
  • The Netherland’s confectionery market was valued at US$2.539.3 million in 2017. This market is forecast to grow at CAGR of 6.6% during 2017-2022 and is expected to be worth US$3,498.8 million by 2022.
  • The Netherlands is the second largest confectionery market in terms of per capita expenditure (in US$ terms) in 2017, following behind Sweden. The per capita expenditure on confectioneries in US$ terms grew by 3.7% CAGR in the last five years owing to weakening of euro against the US dollar. However, it is expected to grow at a stronger CAGR of 6.2% during 2017-2022 and will surpass Sweden to become the largest market by 2022.
  • Rise in disposable income is a key driver in shifting consumers’ preference towards more premium quality products.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Poland's confectionery consumers. This is based on the author's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Albert Heijn
  • Aldi
  • Cloetta Ab
  • Mars Inc
  • Perfetti Van Melle
  • MORE
1. Introducing a top growth market for Confectionery
  • Top 10 global growth opportunities scores
  • Top global issues
  • Assessment against global strategic issues
  • Strategic issues map
  • Predicted future issues for the global sector
  • Reward and risk assessment
  • Opportunity score - overview
  • Consumer spending trends - peer group comparisons
  • Political, Economic, Social, and Technological: Analysis
  • Enablers and inhibitors of growth
  • Rewards and opportunities for growth
  • Summary of the market
2. Market insight - identifying the opportunities to move into
  • Market growth by category
  • Value growth of the market
  • Volume growth of the market
  • Level of premiumization by category
  • Category analysis - key drivers of change
3. Retail and distribution insight - key channels and retailers driving growth
  • Confectionery retail channel share
  • Key Retail Channel trends
  • Routes to market
  • Drivers of change in the sector
4. Company and brand insight - the competitive landscape defined
  • Category fragmentation
  • Company and brand strength
  • Private label penetration
  • Brand share by leading supplier
  • International and domestic brand analysis
  • Company and brand strength summary
5. Consumer insight - who, what, when, where and why
  • Strategic issues map
  • Key consumer driver implications
  • Key consumers trends
  • Key Health & Wellness trends
  • Penetration of Health and Wellness claims by category
  • Consumer trends summary
6. Product and packaging insights
  • Key Product Insights
  • Trends and strategic issues - other notable product trends
  • Key Packaging Insights
  • Key product innovation case studies
  • Trends and strategic issues
  • Product launch key takeouts
7. White spaces and innovation opportunities - space to move into
  • Growth segments to target
  • Segment opportunities
  • Price dynamics
  • Product launch key takeouts
  • Key recommendations
8. Appendix and Definitions

List of Tables
  • Visualization of 10 countries growth opportunities
  • Visualization of 10 countries growth opportunities (continued)
  • Reward and risk assessment
  • Market value and split, 2012-2022
  • Winners and losers by category, value, 2017-2022
  • Volume growth by category, 2012-2022
  • Winners and losers by category, volume, 2017-2022
  • Top categories by volume and CAGR, 2012-2017
  • Average price change by brand, 2017
List of Figures
  • Map of top opportunity markets
  • Map of top global issues
  • Global issue web
  • Strategic issues map
  • Average consumer spend, peer group comparisons, 2012-2022
  • Market value and split, 2012-2022
  • Value growth by category, 2012-2017 and 2017-2022
  • Value market growth by category, 2012-2022
  • Winners and losers by category, volume, 2017-2022
  • Value and volume growth by category, 2012-2022
  • Fragmentation by category, 2012-2017
  • Private label penetration and CAGR, 2012-2017
  • Cumulative value share by brand, 2017
  • Penetration of Health and Wellness claims by category, 2017
  • Packaging materials volume share, 2017 & 2022
  • Packaging closure materials volume share, 2017 & 2022
  • Projected CAGR for top five categories by value, 2017-2022
  • Price change by category, 2017
Note: Product cover images may vary from those shown
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  • Mars Inc
  • Perfetti Van Melle
  • Cloetta Ab
  • Albert Heijn
  • Aldi
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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