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The GST levied on tea at the end of the review period was 5%, around two percentage points lower than previously. Moreover, transportation and logistics costs are lower in the new tax environment, which will also benefit the tea category. Companies are expected to pass on lower costs to consumers, making tea more affordable and driving up sales. This is particularly set to boost volume sales of black tea, which has seen changing consumer preferences undermine demand.
The author's Tea in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product Coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The author's Tea in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product Coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Tea in India
List of Contents and Tables
HEADLINES
PROSPECTS
New taxation set to lead to lower prices
Tea lounges helping to reinvent tea culture
Tea seeing a premiumisation trend
COMPETITIVE LANDSCAPE
Tata Global Beverages and Hindustan Unilever vying for top spot
Cosmic Nutracos Solutions targets consumer health-consciousness
Opportunities for expansion in rural areas
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2014-2019
Table 2 Retail Sales of Tea by Category: Value 2014-2019
Table 3 Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 4 Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Tea: % Retail Value 2015-2019
Table 6 LBN Brand Shares of Tea: % Retail Value 2016-2019
Table 7 Forecast Retail Sales of Tea by Category: Volume 2019-2024
Table 8 Forecast Retail Sales of Tea by Category: Value 2019-2024
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Strong platform for hot drinks growth in the Indian market
Rise of foodservice specialists laying ground for premiumisation trend in coffee and tea
Evolving demand trends providing opportunities for smaller players
NPD targeting premiumisation, health and convenience
Multiple factors set to drive forecast period growth
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 13 Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 14 Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2014-2019
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
SOURCES
Summary 1 Research Sources
List of Contents and Tables
HEADLINES
PROSPECTS
New taxation set to lead to lower prices
Tea lounges helping to reinvent tea culture
Tea seeing a premiumisation trend
COMPETITIVE LANDSCAPE
Tata Global Beverages and Hindustan Unilever vying for top spot
Cosmic Nutracos Solutions targets consumer health-consciousness
Opportunities for expansion in rural areas
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2014-2019
Table 2 Retail Sales of Tea by Category: Value 2014-2019
Table 3 Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 4 Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Tea: % Retail Value 2015-2019
Table 6 LBN Brand Shares of Tea: % Retail Value 2016-2019
Table 7 Forecast Retail Sales of Tea by Category: Volume 2019-2024
Table 8 Forecast Retail Sales of Tea by Category: Value 2019-2024
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Strong platform for hot drinks growth in the Indian market
Rise of foodservice specialists laying ground for premiumisation trend in coffee and tea
Evolving demand trends providing opportunities for smaller players
NPD targeting premiumisation, health and convenience
Multiple factors set to drive forecast period growth
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 13 Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 14 Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2014-2019
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
SOURCES
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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