Tea in India - Research and Markets

Hindustan Unilever, which is expected to maintain second position in tea in value terms in 2022, follows the model Winning in Many Indias, whereby it treats the country as 15 heterogeneous clusters rather than one homogenous entity, owing to the scale and diversity of the country. The clusters are taken into consideration for product development, as well as its hyperlocal marketing initiatives.

The analyst's Tea in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tea market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

TEA IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Hindustan Unilever’s strategy to counter fluctuations in commodity prices bodes well for its tea business
Tata Consumer Products focuses on new product development and localised marketing to grow its tea business
Darjeeling tea estates face an existential crisis as domestic tea production yet to reach pre-COVID-19 levels

PROSPECTS AND OPPORTUNITIES

Entrepreneur mindset in a tea-drinking nation is changing unorganised foodservice
Companies have identified green tea as a growth opportunity in the forecast period
Companies continue to leverage the power of social media for their premium product assortments

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2017-2022
Table 2 Retail Sales of Tea by Category: Value 2017-2022
Table 3 Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 4 Retail Sales of Tea by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Tea: % Retail Value 2018-2022
Table 6 LBN Brand Shares of Tea: % Retail Value 2019-2022
Table 7 Forecast Retail Sales of Tea by Category: Volume 2022-2027
Table 8 Forecast Retail Sales of Tea by Category: Value 2022-2027
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2022-2027
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2022-2027
HOT DRINKS IN INDIA

EXECUTIVE SUMMARY

Hot drinks in 2022: The big picture

2022 key trends

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 13 Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 14 Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2018-2022
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2019-2022
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2017-2022
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2017-2022
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2022
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2022-2027
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2022-2027
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2022-2027
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2022-2027
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2022-2027
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2022-2027
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2022-2027
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2022-2027