Tea in India

Tea in India registered further strong retail volume and fast retail current value growth in 2024, albeit slightly slower than in 2023. India remains a robust tea-drinking market, where consuming tea is a daily ritual for most people. However, a significant shift is occurring among younger, more well-travelled consumers. This demographic seeks variety and unique experiences, not just in flavours, but also in tea formats, which is driving premiumisation in the category in India.

The Tea in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.