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RTD Tea in India

  • ID: 64394
  • Report
  • December 2019
  • Region: India, Asia Pacific
  • 5 Pages
  • Euromonitor International
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RTD tea is expanding strongly as it chimes with demand trends amongst urban millennials. Commonly sold in tea shops and other foodservice outlets that prepare iced tea, RTD tea benefits from its compatibility with busy urban consumers’ demand for products with a healthy image that are also ready for immediate on-the-go consumption.

The author's RTD Tea in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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RTD Tea in India

List of Contents and Tables
Headlines
Prospects
RTD Tea compatible with millennial demand
Healthy image raises RTD Tea above rivals
Modernised image of Tea contributing to positive conditions for expansion
Competitive Landscape
Hindustan Unilever benefits from nationwide presence
Rivals looking to tap into RTD Tea’s growth potential
Brewhouse targets upmarket demand
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 2 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Executive Summary
Rising health-awareness reshaping demand
Increasing adoption of “hyperlocal” strategies
Considerable activity as players work to adapt offers to evolving demand trends
NPD targeting health and wellness, and local preferences
Health and wellness set to be a key influence on forecast period performance
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
Table 27 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
Table 28 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2015-2019
Table 29 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2016-2019
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Appendix
Fountain sales in India
Trends
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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