Consumer Appliances in Nigeria

  • ID: 4436288
  • Report
  • Region: Nigeria
  • 91 pages
  • Euromonitor International
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As Nigeria begins to recover from the recession and the devaluation of the naira in 2016, a strong rebound in retail volume sales of consumer appliances was observed in 2017. The devaluation of the naira means that products remain expensive, as the average salary has remained the same despite the increase in the price of consumer appliances.

The Consumer Appliances in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER APPLIANCES IN NIGERIA

List of Contents and Tables
  • Executive Summary
  • Smaller Brands Witness An Increase in Sales
  • Popular Brands Struggle To Maintain Share As A Result of Distribution Issues
  • Increase in Online Retailing As Consumers Gain Confidence in the Distribution Channel
  • the Informal Market Remains A Significant Distribution Network, in Particular for Small Appliances
  • Consumers Moving Towards Energy-efficient Products
  • Market Indicators
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
  • Market Data
  • Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
  • Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
  • Table 13 Sales of Small Appliances by Category: Volume 2012-2017
  • Table 14 Sales of Small Appliances by Category: Value 2012-2017
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
  • Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
  • Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Dishwasher Sales Driven by the Business-to-business Environment
  • Competitive Landscape
  • Lack of Demand Demotivates Competitors From Entering the Country
  • Category Data
  • Table 35 Sales of Dishwashers by Category: Volume 2012-2017
  • Table 36 Sales of Dishwashers by Category: Value 2012-2017
  • Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
  • Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
  • Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
  • Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
  • Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
  • Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
  • Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
  • Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
  • Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
  • Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
  • Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
  • Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Automatic Washing Machines Achieves the Largest Growth From A Relatively Low Base
  • Retail Volume Sales of Dryers Remain Low, and Growth Is From A Low Base
  • Nigeria Remains A Key Market for Manual Washing Machines
  • Competitive Landscape
  • Lg Remains the Leader, While Smaller Brands Take Share
  • Erratic Electricity Supply Influences New Product Development
  • Smart Washing Machines Too Advanced for A Hand Washing Nation
  • Category Data
  • Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
  • Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
  • Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
  • Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
  • Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
  • Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
  • Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
  • Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
  • Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
  • Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
  • Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
  • Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
  • Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
  • Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
  • Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
  • Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Home Cooked Meals Continue To Drive Sales of Cookers
  • Non-existent Built-in Market in Nigeria
  • Range Cookers and Cooker Hoods Fail To Make Significant Sales
  • Competitive Landscape
  • Scanfrost Remains the Number One Choice for Households
  • the Second-hand Market Remains A Popular Outlet for Purchasing High-priced Large Appliances
  • Low-income Consumers Not Willing To Support Rising Prices of the Royal Brand
  • Category Data
  • Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017
  • Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017
  • Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
  • Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
  • Table 69 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
  • Table 70 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
  • Table 71 NBO Company Shares of Cookers: % Volume 2013-2017
  • Table 72 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
  • Table 73 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
  • Table 74 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
  • Table 75 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
  • Table 76 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 77 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Microwave Sales Driven by the Need for Convenient Heating of Home-cooked Meals
  • Manual Microwaves Remain the Popular Choice for Households, Although Automatic Sales To Pick Up
  • Large Informal Second-hand Market for Microwaves
  • Competitive Landscape
  • Luxury High-priced Brands Maintain Their Share
  • High Replacement Cycle Drives Sales
  • Category Data
  • Table 78 Sales of Microwaves by Category: Volume 2012-2017
  • Table 79 Sales of Microwaves by Category: Value 2012-2017
  • Table 80 Sales of Microwaves by Category: % Volume Growth 2012-2017
  • Table 81 Sales of Microwaves by Category: % Value Growth 2012-2017
  • Table 82 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
  • Table 83 NBO Company Shares of Microwaves: % Volume 2013-2017
  • Table 84 LBN Brand Shares of Microwaves: % Volume 2014-2017
  • Table 85 Distribution of Microwaves by Format: % Volume 2012-2017
  • Table 86 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
  • Table 87 Forecast Sales of Microwaves by Category: Volume 2017-2022
  • Table 88 Forecast Sales of Microwaves by Category: Value 2017-2022
  • Table 89 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
  • Table 90 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Freezers Remain the Must-have Appliance for Households
  • Fridges Will Continue To Be Regarded As An Additional Expense
  • Wine Coolers/chillers Fail To Make Their Mark
  • Competitive Landscape
  • Haier Thermacool Maintains Its Lead
  • Energy Efficient Models Are Becoming More Popular
  • Domestic Manufacturer Royal United Nigeria Exits the Category
  • Category Data
  • Table 91 Sales of Refrigeration Appliances by Category: Volume 2012-2017
  • Table 92 Sales of Refrigeration Appliances by Category: Value 2012-2017
  • Table 93 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
  • Table 94 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
  • Table 95 Sales of Freezers by Format: % Volume 2012-2017
  • Table 96 Sales of Freezers by Volume Capacity: % Volume 2012-2017
  • Table 97 Sales of Fridge Freezers by Format: % Volume 2012-2017
  • Table 98 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
  • Table 99 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
  • Table 100 Sales of Fridges by Volume Capacity: % Volume 2012-2017
  • Table 101 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
  • Table 102 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
  • Table 103 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
  • Table 104 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
  • Table 105 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
  • Table 106 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
  • Table 107 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
  • Table 108 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
  • Table 109 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
  • Table 110 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Split Air Conditioners Most Popular, Window Air Conditioners Being Phased Out
  • Search for Cheaper Options To Drive Growth of Cooling Fans and Air Coolers
  • Online Retailing Making Its Mark in Air Treatment Products
  • Competitive Landscape
  • Lontor Moves Into the Lead in Cooling Fans
  • Smaller Brands Perform Well
  • Haier Thermacool Consolidates Its Lead Over Panasonic
  • Category Data
  • Table 111 Sales of Air Treatment Products by Category: Volume 2012-2017
  • Table 112 Sales of Air Treatment Products by Category: Value 2012-2017
  • Table 113 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
  • Table 114 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
  • Table 115 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
  • Table 116 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
  • Table 117 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
  • Table 118 Distribution of Air Treatment Products by Format: % Volume 2012-2017
  • Table 119 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
  • Table 120 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
  • Table 121 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
  • Table 122 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
  • Table 123 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Blenders Increase in Popularity, But Set To Decline in Favour of Other Food Preparation Appliances
  • Food Processor Sales To Decline
  • Other Food Preparation Appliances Increasing in Popularity
  • Competitive Landscape
  • Phillips Struggling To Distribute Products
  • Binatone the Brand To Beat in Blenders
  • Rite-tek Is A Brand To Watch in Food Preparation Appliances
  • Category Data
  • Table 124 Sales of Food Preparation Appliances by Category: Volume 2012-2017
  • Table 125 Sales of Food Preparation Appliances by Category: Value 2012-2017
  • Table 126 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
  • Table 127 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
  • Table 128 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
  • Table 129 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
  • Table 130 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
  • Table 131 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
  • Table 132 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
  • Table 133 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
  • Table 134 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • the Popularity of Natural Hair Styles Leads To Minimal Sales of Hair Care Appliances
  • Competitive Landscape
  • Wahl Remains the Leader Despite Minimal Sales
  • Headlines
  • Prospects
  • Kettles To Remain Nigeria's Most Popular Small Cooking Appliance
  • Returnees and Expats To Drive Coffee Machine Sales
  • Fryers Increasingly Popular Amongst Households
  • Competitive Landscape
  • Scanfrost Enjoys A Boost Due To Its Brand Ambassador
  • Leader Philips Loses Share
  • Category Data
  • Table 135 Sales of Small Cooking Appliances by Category: Volume 2012-2017
  • Table 136 Sales of Small Cooking Appliances by Category: Value 2012-2017
  • Table 137 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
  • Table 138 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
  • Table 139 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
  • Table 140 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
  • Table 141 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
  • Table 142 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
  • Table 143 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
  • Table 144 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
  • Table 145 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 146 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • House Design Leads To Low Vacuum Cleaner Sales
  • Vacuum Cleaner Sales Mainly in the Business-to-business Environment
  • Competitive Landscape
  • Weak Competitive Environment Leads To Minimal Competition
  • Category Data
  • Table 147 Sales of Vacuum Cleaners by Category: Volume 2012-2017
  • Table 148 Sales of Vacuum Cleaners by Category: Value 2012-2017
  • Table 149 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
  • Table 150 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
  • Table 151 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
  • Table 152 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
  • Table 153 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
  • Table 154 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
  • Table 155 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
  • Table 156 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
  • Table 157 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
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