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Consumer Appliances in Nigeria

  • ID: 4436288
  • Report
  • January 2020
  • Region: Nigeria
  • 111 pages
  • Euromonitor International
In 2019, consumer appliances saw considerable growth in retail value and volume, driven by several key factors.

The Consumer Appliances in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
Consumer Appliances in Nigeria

List of Contents and Tables

EXECUTIVE SUMMARY
  • Economic stability, the rise in busier lifestyles and increasing urbanisation drives growth in 2019
  • The growing number of women in the workforce, the demand for convenience, and the health and wellness trend shapes the landscape
  • Fareast Mercantile Co Ltd retains its lead, but all players have competition from second-hand goods
  • Electronics and appliance specialist retailers continue to lead distribution, yet internet retailing is on the rise
  • Growth over the forecast will be boosted by growing competition, increased disposable incomes and the stable economy
MARKET INDICATORS
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
  • Table 5 Sales of Consumer Appliances by Category: Value 2014-2019
  • Table 6 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
  • Table 7 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
  • Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
  • Table 12 Sales of Small Appliances by Category: Volume 2014-2019
  • Table 13 Sales of Small Appliances by Category: Value 2014-2019
  • Table 14 Sales of Small Appliances by Category: % Volume Growth 2014-2019
  • Table 15 Sales of Small Appliances by Category: % Value Growth 2014-2019
  • Table 16 NBO Company Shares of Major Appliances: % Volume 2015-2019
  • Table 17 LBN Brand Shares of Major Appliances: % Volume 2016-2019
  • Table 18 NBO Company Shares of Small Appliances: % Volume 2015-2019
  • Table 19 LBN Brand Shares of Small Appliances: % Volume 2016-2019
  • Table 20 Distribution of Major Appliances by Format: % Volume 2014-2019
  • Table 21 Distribution of Small Appliances by Format: % Volume 2014-2019
  • Table 22 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
  • Table 23 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
  • Table 24 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
  • Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
  • Table 30 Forecast Sales of Small Appliances by Category: Volume 2019-2024
  • Table 31 Forecast Sales of Small Appliances by Category: Value 2019-2024
  • Table 32 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
  • Table 33 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
SOURCES
  • Summary 1 Research Sources
HEADLINES

PROSPECTS
  • Air treatment products growth is driven by the growing middle class and rise in urbanisation
  • Cooling fans remain popular in 2019, and future growth will be driven by innovation
  • Increasing awareness of energy efficiency is a growth driver for air treatment products
COMPETITIVE LANDSCAPE
  • New product developments were released from Haier and LG in 2019, focusing on eco-friendly appliances that save energy
  • Global Appliances Nigeria Ltd shares its leadership with PZ Cussons Nigeria Plc in 2019
  • Fouani Nigeria holds a significant position in the landscape, offering popular products from LG
CATEGORY DATA
  • Table 34 Sales of Air Treatment Products by Category: Volume 2014-2019
  • Table 35 Sales of Air Treatment Products by Category: Value 2014-2019
  • Table 36 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
  • Table 37 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
  • Table 38 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
  • Table 39 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
  • Table 40 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
  • Table 41 Distribution of Air Treatment Products by Format: % Volume 2014-2019
  • Table 42 Production of Air Conditioners: Total Volume 2014-2019
  • Table 43 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
  • Table 44 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
  • Table 45 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
  • Table 46 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Price competition and lower unit prices benefits sales of dishwashers in 2019
  • Despite lower unit-prices, dishwashers remain a niche, luxury consumer appliance in Nigeria
  • Innovation is set to drive growth in dishwashers as consumers become attracted to the benefits of the appliances
COMPETITIVE LANDSCAPE
  • As the economy remains stable, competition is set to increase over the forecast period
  • Fouani Nigeria leads dishwashers, with LG dominating the landscape
  • Low demand for dishwashers fails to incentivise new players to enter the landscape
CATEGORY DATA
  • Table 47 Sales of Dishwashers by Category: Volume 2014-2019
  • Table 48 Sales of Dishwashers by Category: Value 2014-2019
  • Table 49 Sales of Dishwashers by Category: % Volume Growth 2014-2019
  • Table 50 Sales of Dishwashers by Category: % Value Growth 2014-2019
  • Table 51 Sales of Dishwashers by Format: % Volume 2014-2019
  • Table 52 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
  • Table 53 NBO Company Shares of Dishwashers: % Volume 2015-2019
  • Table 54 LBN Brand Shares of Dishwashers: % Volume 2016-2019
  • Table 55 Distribution of Dishwashers by Format: % Volume 2014-2019
  • Table 56 Forecast Sales of Dishwashers by Category: Volume 2019-2024
  • Table 57 Forecast Sales of Dishwashers by Category: Value 2019-2024
  • Table 58 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
  • Table 59 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • The growing health and wellness trend positively boosts volume sales for food preparation appliances
  • The growing number of women entering the workforce has increased demand for food preparation appliances
  • Blenders remain popular, with fierce competition increasing innovation
COMPETITIVE LANDSCAPE
  • Pricerite Products Ltd and established offering Kenwood leads food preparation appliances
  • Second-hand offerings continued to be a threat towards the volume sales of established players
  • Internet retailing supports growth of food preparation appliances, as Jumia and Konga offer a wide variety of goods, at affordable prices
CATEGORY DATA
  • Table 60 Sales of Food Preparation Appliances by Category: Volume 2014-2019
  • Table 61 Sales of Food Preparation Appliances by Category: Value 2014-2019
  • Table 62 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
  • Table 63 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
  • Table 64 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
  • Table 65 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
  • Table 66 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
  • Table 67 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
  • Table 68 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
  • Table 69 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
  • Table 70 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Washing machines are popular with high-income consumers, while lower-income customers view the appliances as luxuries
  • As more women enter the workforce, time-poor lifestyles increase purchases of home laundry appliances
  • Semi-automatic washing machines records fastest growth as consumers appreciate the minimal effort in using them and the affordable price points
COMPETITIVE LANDSCAPE
  • Airflow Engineering Works Ltd takes the lead, as Fouani Nigeria Ltd loses share to the player
  • Bosch and Beko release auto dosing washing machines, however, they perform poorly due to high unit prices
  • Electronics and appliance specialist retailers dominate, due to quality service and product warranties
CATEGORY DATA
  • Table 71 Sales of Home Laundry Appliances by Category: Volume 2014-2019
  • Table 72 Sales of Home Laundry Appliances by Category: Value 2014-2019
  • Table 73 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
  • Table 74 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
  • Table 75 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
  • Table 76 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
  • Table 77 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
  • Table 78 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
  • Table 79 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
  • Table 80 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
  • Table 81 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
  • Table 82 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
  • Table 83 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
  • Table 84 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
  • Table 85 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Growth is driven by an increasing number of women in the workforce, appreciating the time-saving aspects of large cooking appliances
  • Cookers dominate larger cooking appliances in 2019, as consumer preference gas cookers over electric appliances
  • The increase in urban consumers and lifestyles boosts sales of large cooking appliances in Nigeria
COMPETITIVE LANDSCAPE
  • Fareast Mercantile leads large cooking appliances, with a strong consumer reputation and active marketing and promotions
  • PZ Cussons and Fouani Nigeria Ltd compete for second-place position in large cooking appliances
  • Electronics and appliance specialist retailers dominate as internet retailing gains ground
CATEGORY DATA
  • Table 86 Sales of Large Cooking Appliances by Category: Volume 2014-2019
  • Table 87 Sales of Large Cooking Appliances by Category: Value 2014-2019
  • Table 88 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
  • Table 89 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
  • Table 90 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
  • Table 91 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
  • Table 92 NBO Company Shares of Cookers: % Volume 2015-2019
  • Table 93 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
  • Table 94 Production of Large Cooking Appliances: Total Volume 2014-2019
  • Table 95 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
  • Table 96 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
  • Table 97 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 98 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • The growth of urban migration and the increase in busy lifestyles boosts growth for microwaves
  • Freestanding microwaves continue to dominate, as built-in microwaves are yet to become popular
  • Microwaves multifunction’s appeal to the increasing amount of time-poor consumers
COMPETITIVE LANDSCAPE
  • Panaserv Nigeria Ltd leads microwaves, benefiting from prominent placement in retailers
  • Fouani Nigeria Ltd retains second position, with share just below the leader Panaserv Nigeria Ltd
  • Microwaves are a popular item for internet retailing, with consumers existing knowledge giving them confidence to buy
CATEGORY DATA
  • Table 99 Sales of Microwaves by Category: Volume 2014-2019
  • Table 100 Sales of Microwaves by Category: Value 2014-2019
  • Table 101 Sales of Microwaves by Category: % Volume Growth 2014-2019
  • Table 102 Sales of Microwaves by Category: % Value Growth 2014-2019
  • Table 103 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
  • Table 104 NBO Company Shares of Microwaves: % Volume 2015-2019
  • Table 105 LBN Brand Shares of Microwaves: % Volume 2016-2019
  • Table 106 Distribution of Microwaves by Format: % Volume 2014-2019
  • Table 107 Forecast Sales of Microwaves by Category: Volume 2019-2024
  • Table 108 Forecast Sales of Microwaves by Category: Value 2019-2024
  • Table 109 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
  • Table 110 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024
  • PROSPECTS
  • PROSPECTS
  • The growth of modern lifestyles is boosting volume sales of personal care appliances
  • Consumers are shifting from manually operated products to electric and battery-operated appliances, boosting growth
  • Internet retailing is benefiting volume sales, as consumers feel more confident buying small appliances, such as personal care appliances, online
COMPETITIVE LANDSCAPE
  • Chaoba Hair Care Goods Co leads personal care appliances, with its popular range of Chaoba hair care appliances
  • Yandou leads body shavers, benefiting from strong consumer recognition and consumer trust
  • Personal care appliances are increasingly promoted across internet retailers, especially Jumia and Konga
CATEGORY DATA
  • Table 111 Sales of Personal Care Appliances by Category: Volume 2014-2019
  • Table 112 Sales of Personal Care Appliances by Category: Value 2014-2019
  • Table 113 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
  • Table 114 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
  • Table 115 Sales of Body Shavers by Format: % Volume 2014-2019
  • Table 116 Sales of Hair Care Appliances by Format: % Volume 2014-2019
  • Table 117 NBO Company Shares of Personal Care Appliances 2015-2019
  • Table 118 LBN Brand Shares of Personal Care Appliances 2016-2019
  • Table 119 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
  • Table 120 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
  • Table 121 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
  • Table 122 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
  • Table 123 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • The rising urban population, the increase of women in the workforce and wide product availability drives growth in refrigeration appliances
  • Freestanding fridge freezers drives volume growth, whereas built-in refrigeration applications remained negligible
  • The rise of energy-efficient refrigeration appliances is set to drive growth over the forecast period
COMPETITIVE LANDSCAPE
  • Haier Thermacool leads in 2019, benefiting from wide distribution and offering energy-efficient innovation
  • Fareast Mercantile Co Ltd retains its second-place position as Scanfrost increases its volume growth
  • Samsung and LG face tough competition as locally manufactured refrigeration appliances dominate
CATEGORY DATA
  • Table 124 Sales of Refrigeration Appliances by Category: Volume 2014-2019
  • Table 125 Sales of Refrigeration Appliances by Category: Value 2014-2019
  • Table 126 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
  • Table 127 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
  • Table 128 Sales of Freezers by Format: % Volume 2014-2019
  • Table 129 Sales of Freezers by Volume Capacity: % Volume 2014-2019
  • Table 130 Sales of Fridge Freezers by Format: % Volume 2014-2019
  • Table 131 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
  • Table 132 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
  • Table 133 Sales of Fridges by Volume Capacity: % Volume 2014-2019
  • Table 134 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
  • Table 135 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
  • Table 136 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
  • Table 137 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
  • Table 138 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
  • Table 139 Production of Refrigeration Appliances: Total Volume 2014-2019
  • Table 140 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
  • Table 141 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
  • Table 142 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
  • Table 143 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • The increasing urban population and growing demand for easier, time-saving appliances boosts growth for small cooking appliances
  • Electric kettles remain popular with fears around drinking tap water boosting volume sales, as rice cookers gain awareness
  • Nigerians economic growth and the stable power supply will drive growth over the forecast period
COMPETITIVE LANDSCAPE
  • Philips Nigeria leads small cooking appliances, benefiting from a strong reputation, reliable distribution and promotional activities
  • Fareast Mercantile Co Ltd retains its second position, with Scanfrost having a strong reputation amongst a host of consumers
  • The use of internet retailing increases, as consumers are willing to purchases known brands of small cooking appliances online
CATEGORY DATA
  • Table 144 Sales of Small Cooking Appliances by Category: Volume 2014-2019
  • Table 145 Sales of Small Cooking Appliances by Category: Value 2014-2019
  • Table 146 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
  • Table 147 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
  • Table 148 Sales of Freestanding Hobs by Format: % Volume 2014-2019
  • Table 149 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
  • Table 150 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
  • Table 151 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
  • Table 152 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
  • Table 153 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
  • Table 154 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 155 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Vacuum cleaners remain an appliance for affluent customers, seen as non-essential by many Nigerian consumers
  • Intense competition amongst players leads to competitive price-points across the forecast period
  • An increase in awareness and heightened promotional activity is set to drive growth over the forecast period
COMPETITIVE LANDSCAPE
  • Panaserv Nigeria Ltd retains its leadership in 2019, with established offering Panasonic having high consumer awareness
  • Pricerite Nigeria strengthens its second-place position, popular for its reliable quality and positive reputation
  • Electronics and appliance specialist retailers lead, as internet retailing continues to become more popular
CATEGORY DATA
  • Table 156 Sales of Vacuum Cleaners by Category: Volume 2014-2019
  • Table 157 Sales of Vacuum Cleaners by Category: Value 2014-2019
  • Table 158 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
  • Table 159 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
  • Table 160 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
  • Table 161 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
  • Table 162 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
  • Table 163 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
  • Table 164 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
  • Table 165 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
  • Table 166 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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