Home Laundry Appliances in Nigeria - Research and Markets

Home laundry appliances is set to register a decline in volume sales in 2022, The depreciation of the local currency during the year has led to a strong increase in the prices of home laundry appliances of imported brands, whilst weakened consumer spending power due to high inflation in the economy has led to a decline in volume demand. Like many consumer appliance product areas, home laundry still has low penetration.

The Home Laundry Appliances in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Automatic Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home Laundry Appliances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

KEY DATA FINDINGS

2022 DEVELOPMENTS

Volume sales decline as consumers grapple with the rise in the cost of living in 2022
In an inflationary environment, lower-priced semi-automatic washing machines register the highest growth
Leading brand HiSense continues to gain volume share

PROSPECTS AND OPPORTUNITIES

Strong recovery over forecast period
Growing workforce of women will support demand
Retail prices stabilise over forecast period

CATEGORY DATA

Table 1 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 2 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 12 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 13 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 14 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

CONSUMER APPLIANCES IN NIGERIA

EXECUTIVE SUMMARY

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?

MARKET INDICATORS

Table 16 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 17 Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 19 Sales of Consumer Appliances by Category: Value 2017-2022
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 26 Sales of Small Appliances by Category: Volume 2017-2022
Table 27 Sales of Small Appliances by Category: Value 2017-2022
Table 28 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 29 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 30 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 31 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 32 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 33 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 34 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 35 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 44 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 45 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027