The Middle East and Africa major home appliances market size was valued at USD 21.77 Billion in 2024. The market is further projected to grow at a CAGR of 5.50% between 2025 and 2034, reaching a value of USD 37.19 Billion by 2034.
A key trend in the Middle East and Africa major home appliances market is a growing demand for reliable and effective air conditioning systems to provide comfort to occupants amidst the region's hot climate. In Dubai, there is a rising popularity of split air conditioners due to their energy efficiency and flexible installation options. Additionally, the city has a large number of air conditioning service providers, providing services, like AC duct cleaning, to enhance the performance and durability of air conditioners.
Smart homes are a trend in residential and commercial buildings across the Middle East. For instance, in Dubai, the government is actively promoting the adoption of smart homes through various initiatives, such as Smart Dubai, Dubai Smart City, and Dubai Green Building Regulation. According to the Middle East and Africa major home appliances market, there is a rising adoption of smart home technology in the region that allows consumers to remotely control their devices. Smart home appliances provide homeowners with convenience and cost savings.
Further, urbanisation in South Africa is expected to rise from 63% as of March 2024 to 71% by 2030 and to 85% by 2050. This demographic shift significantly contributes to the demand for consumer goods, especially frozen foods. A rising demand for frozen prepared foods drives the demand for refrigerators in the region.
A key trend in the Middle East and Africa major home appliances market is a growing demand for reliable and effective air conditioning systems to provide comfort to occupants amidst the region's hot climate. In Dubai, there is a rising popularity of split air conditioners due to their energy efficiency and flexible installation options. Additionally, the city has a large number of air conditioning service providers, providing services, like AC duct cleaning, to enhance the performance and durability of air conditioners.
Smart homes are a trend in residential and commercial buildings across the Middle East. For instance, in Dubai, the government is actively promoting the adoption of smart homes through various initiatives, such as Smart Dubai, Dubai Smart City, and Dubai Green Building Regulation. According to the Middle East and Africa major home appliances market, there is a rising adoption of smart home technology in the region that allows consumers to remotely control their devices. Smart home appliances provide homeowners with convenience and cost savings.
Further, urbanisation in South Africa is expected to rise from 63% as of March 2024 to 71% by 2030 and to 85% by 2050. This demographic shift significantly contributes to the demand for consumer goods, especially frozen foods. A rising demand for frozen prepared foods drives the demand for refrigerators in the region.
Market Segmentation
Middle East and Africa Major Home Appliances Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments.Market Breakup by Product:
- Refrigerators
- Dishwashers
- Washing Machines
- Ovens
- Others
Market Breakup by Price Range:
- Economy
- Mid-Economy
- Premium
Market Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Online
- Others
Market Breakup by Region:
- Saudi Arabia
- United Arab Emirates
- Nigeria
- South Africa
- Others
Competitive Landscape
The key players in the major home appliances market in the Middle East and Africa are developing high-quality and sustainable major home appliances that offer energy-saving benefits.- Robert Bosch GmbH
- Electrolux AB
- Samsung Electronics Co. Ltd.
- LG Electronics Inc.
- Whirlpool Corporation
- Hisense Corporation
- Hitachi, Ltd.
- Panasonic Holdings Corporation
- Haier Group Corporation
- Gree Electric Appliances, lnc.
- Midea Group Co. Ltd.
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Global Major Home Appliances Market Overview
6 Middle East and Africa Major Home Appliances Market Overview
7 Middle East and Africa Major Home Appliances Market by Product
8 Middle East and Africa Major Home Appliances Market by Price Range
9 Middle East and Africa Major Home Appliances Market by Distribution Channel
10 Middle East and Africa Major Home Appliances Market by Country
11 Market Dynamics
12 Trade Data Analysis (HS Code: 845, 84182)
13 Competitive Landscape
Companies Mentioned
- Robert Bosch GmbH
- Electrolux AB
- Samsung Electronics Co. Ltd.
- LG Electronics Inc.
- Whirlpool Corporation
- Hisense Corporation
- Hitachi, Ltd.
- Panasonic Holdings Corporation
- Haier Group Corporation
- Gree Electric Appliances, lnc.
- Midea Group Co. Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 189 |
| Published | May 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 21.77 Billion |
| Forecasted Market Value ( USD | $ 37.19 Billion |
| Compound Annual Growth Rate | 5.5% |
| Regions Covered | Africa, Middle East |
| No. of Companies Mentioned | 11 |
