Global Automotive Augmented Reality and Virtual Reality Market 2017-2021

  • ID: 4438614
  • Report
  • Region: Global
  • 92 pages
  • TechNavio
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FEATURED COMPANIES

  • AutoVRse
  • Delphi Automotive*
  • General Motors (GM)
  • Hyundai Motor Company
  • Microsoft
  • Panasonic
  • MORE
About Automotive Augmented Reality and Virtual Reality

Augmented reality (AR) is a technology that adds on or layers digital media, such as touch feedback, graphics, 3D models, and sound, on a real world environment to enhance user experience and interaction. Virtual reality (VR) is a computer simulated reality that is achieved through replicating an environment into an interactive three-dimensional experience to a user. The global automotive AR and VR market covers automotive AR and VR technology used (in research stage) in heads-up display (HUD), design, and prototype of automotive and virtual automotive showrooms.

The analysts forecast the global automotive augmented reality and virtual reality market to grow at a CAGR of 98.11% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global automotive augmented reality and virtual reality market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:
  • Americas
  • APAC
  • EMEA
The report, Global Automotive Augmented Reality and Virtual Reality Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Continental
  • HARMAN International
  • Microsoft
  • Visteon
  • Volkswagen
Other prominent vendors
  • HTC
  • NVIDIA
  • Unity
  • AutoVRse
  • Bosch
  • DENSO
  • Delphi Automotive*
  • Jaguar
  • Mercedes-Benz
  • Nippon Seiki
  • Panasonic
  • General Motors (GM)
  • Hyundai Motor Company
  • Garmin
Market drivers
  • AR for automotive repairs
  • For a full, detailed list, view the full report
Market challenges
  • High cost and hardware limitations
  • For a full, detailed list, view the full report
Market trends
  • Projection technology - production ready in AR
  • For a full, detailed list, view the full report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?
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FEATURED COMPANIES

  • AutoVRse
  • Delphi Automotive*
  • General Motors (GM)
  • Hyundai Motor Company
  • Microsoft
  • Panasonic
  • MORE
PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: MARKET LANDSCAPE
  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis
PART 05: MARKET SIZING
  • Market definition
  • Market sizing 2016
  • Market size and forecast 2016-2021
PART 06: FIVE FORCES ANALYSIS
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition
PART 07: MARKET SEGMENTATION BY TECHNOLOGY
  • Segmentation by technology
  • Comparison by technology
  • VR - Market size and forecast 2016-2021
  • AR - Market size and forecast 2016-2021
  • Market opportunity by technology
PART 08: CUSTOMER LANDSCAPE

PART 09: REGIONAL LANDSCAPE
  • Geographical segmentation
  • Regional comparison
  • EMEA - Market size and forecast 2016-2021
  • APAC - Market size and forecast 2016-2021
  • Americas - Market size and forecast 2016-2021
  • Market opportunity
PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES
  • Market drivers
  • Market challenges
PART 12: MARKET TRENDS
  • Projection technology - production ready in AR
  • Low cost LiDAR sensor - trend for AR-based HUD
  • TFT to DMD evolution - a technological leap
PART 13: VENDOR LANDSCAPE
  • Competitive benchmarking
  • Other prominent and potential vendors
PART 14: VENDOR ANALYSIS
  • Vendors covered
  • Continental
  • HARMAN International
  • Microsoft
  • Visteon
  • Volkswagen
PART 15: APPENDIX
  • List of abbreviations
List of Exhibits
Exhibit 01: Parent market
Exhibit 02: Global AR and VR market
Exhibit 03: Market characteristics
Exhibit 04: Market segments
Exhibit 05: Market definition - Inclusions and exclusions checklist
Exhibit 06: Market size 2016
Exhibit 07: Validation techniques employed for market sizing 2016
Exhibit 08: Global - Market size and forecast 2016-2021 ($ bn)
Exhibit 09: Global - Year-over-year growth 2017-2021 (%)
Exhibit 10: Five forces analysis 2016
Exhibit 11: Five forces analysis 2021
Exhibit 12: Bargaining power of buyers
Exhibit 13: Bargaining power of suppliers
Exhibit 14: Threat of new entrants
Exhibit 15: Threat of substitutes
Exhibit 16: Threat of rivalry
Exhibit 17: Market condition - Five forces
Exhibit 18: Technology - Market share 2016-2021 (%)
Exhibit 19: Comparison by technology
Exhibit 20: VR - Market size and forecast 2016-2021 ($ bn)
Exhibit 21: VR - Year-over-year growth 2017-2021 (%)
Exhibit 22: AR - Market size and forecast 2016-2021 ($ bn)
Exhibit 23: AR - Year-over-year growth 2017-2021 (%)
Exhibit 24: Market opportunity by technology
Exhibit 25: Customer landscape
Exhibit 26: Global - Market share by geography 2016-2021 (%)
Exhibit 27: Regional comparison
Exhibit 28: EMEA - Market size and forecast 2016-2021 ($ bn)
Exhibit 29: EMEA - Year-over-year growth 2017-2021 (%)
Exhibit 30: Top 3 countries in EMEA
Exhibit 31: APAC - Market size and forecast 2016-2021 ($ bn)
Exhibit 32: APAC - Year-over-year growth 2017-2021 (%)
Exhibit 33: Top 3 countries in APAC
Exhibit 34: Americas - Market size and forecast 2016-2021 ($ bn)
Exhibit 35: Americas - Year-over-year growth 2017-2021 (%)
Exhibit 36: Top 3 countries in Americas
Exhibit 37: Mechanical operations converted into electronics
Exhibit 38: AR-HUD system with DMD: A schematic diagram
Exhibit 39: Color coding in AR-HUD systems
Exhibit 40: Other prominent and potential vendors of global automotive AR and VR market
Exhibit 41: Vendors covered
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FEATURED COMPANIES

  • AutoVRse
  • Delphi Automotive*
  • General Motors (GM)
  • Hyundai Motor Company
  • Microsoft
  • Panasonic
  • MORE
New Report Released: - Global Automotive Augmented Reality and Virtual Reality Market 2017-2021

The author of the report recognizes the following companies as the key players in the global automotive augmented reality and virtual reality market: Continental, HARMAN International, Microsoft, Visteon, and Volkswagen.

Other Prominent Vendors in the market are: HTC, NVIDIA, Unity, AutoVRse, Bosch, DENSO, Delphi Automotive*, Jaguar, Mercedes-Benz, Nippon Seiki, Panasonic, General Motors (GM), Hyundai Motor Company, and Garmin.

Commenting on the report, an analyst from the research team said: “One trend in the market is projection technology - production ready in AR. The AR technology in the automotive industry has gained market attention due to technological advances in HUD. The AR HUDs display a virtual image precisely into the exterior view, ensuring a comfortable and safe driving experience. AR HUDs generate a comprehensive view to the driver, which is a combination of the real scene viewed by end-users and an augmented, computer-generated, virtual scene with additional information.”

According to the report, one driver in the market is AR for automotive repairs. At present, vehicle manufacturing involves more complications due to the presence of many electric and electronic components. On an average, a modern-day car has more than 100 electronic parts, which has made driving convenient, safe, and comfortable for drivers. However, technicians should possess a high skill set, as repairing vehicles with complicated circuit design is difficult. The use of AR technology simplifies the repair works, as it gives complete instructions, from a repair process to suitable tools that need to be used.

Further, the report states that one challenge in the market is high cost and hardware limitations. All AR technologies used in the automotive industry need the support of mobile devices. These devices need to possess enhanced features to support the AR technology. Though there is availability of high-speed processor and other basic features like sensors and cameras, only the devices with enhanced features can use AR technology. High-end devices may seamlessly function while using AR apps, but low-end devices lack that capability. A depth sensing 3D camera is one feature that can enhance user experience, but is still not common in mobile devices.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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  • Continental
  • HARMAN International
  • Microsoft
  • Visteon
  • Volkswagen
  • HTC
  • NVIDIA
  • Unity
  • AutoVRse
  • Bosch
  • DENSO
  • Delphi Automotive*
  • Jaguar
  • Mercedes-Benz
  • Nippon Seiki
  • Panasonic
  • General Motors (GM)
  • Hyundai Motor Company
  • Garmin
Note: Product cover images may vary from those shown
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