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Consumer Lifestyles in India

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  • 79 Pages
  • September 2022
  • Region: India
  • Euromonitor International
  • ID: 4438997
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in India

The Consumer Lifestyles in India report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Overview market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • Consumer landscape in India 2022
  • Life priorities
  • Spending time with parents is ranked higher than the global average
  • Work is more of a priority than finding time for favourite activities
  • Indian consumers want to stand out and be seen to be doing well
  • Millennials and Gen X want products and services that are uniquely tailored to them
  • Consumers like to try new products but will only buy from brands they trust
  • Millennials prefer branded goods and extensively research the products they consume
  • Home life
  • Indian households have high levels of regular home activities
  • Younger generations more likely to work from home
  • Air quality and energy efficiency most desirable home features
  • Eating habits
  • Cooking at home lower than global average as ready-made food or home delivery is popular
  • Consumers more interested in foods with health and nutritional properties than low prices
  • Higher percentage of Baby Boomers follow a vegetarian diet
  • Snacks are more often consumed at the weekend
  • Less than half of Gen Z and Millennials eat their meals at the same time each day
  • Working life
  • Indian workforce focus on a high income and a secure job
  • Gen Z opt to work for themselves as job opportunities are scarce
  • Gen Z looking for jobs where they can earn high salaries
  • Expectations to have flexibility to work from home higher than average
  • Gen Z expect to be self-employed and to start their own company in future
  • Leisure habits
  • Nearly half of Indian consumers socialise online every week
  • Over half of consumers shop as a leisure activity at least once a month
  • Millennials are the most active when it comes to leisure opportunities
  • Over 60% of Indians went on at least one domestic trip in the previous 12 months
  • Indians more interested in family-orientated/child-friendly holidays than global counterparts
  • Hard-pressed Gen Z consumers value relaxation over other features
  • Health and wellness
  • Over 60% of respondents exercise to benefit their health almost every day
  • High percentage use walking/hiking more regularly than other exercise
  • Millennials more frequent participants in team sports and group fitness classes
  • Yoga and meditation activities far exceed global averages
  • All generations rely on yoga and meditation for stress reduction
  • Sustainable living
  • Consumers trust labels that say products are eco-friendly
  • Baby Boomers ahead of other cohorts with their positive impact actions
  • Reducing food waste and use of plastics most active green behaviours
  • Buying sustainably-produced items higher than global average
  • Consumers more likely to share their opinions on social and political issues
  • Millennials ahead on purchasing products based on brands’ social/political beliefs
  • Shopping habits
  • Shoppers enjoy visiting malls but are buying less to afford better quality
  • Millennials have a taste for niche brands and enjoy personalised shopping experiences
  • Consumers rely heavily on friends and family recommendations
  • Baby Boomers more influenced by friends and family recommendations than other cohorts
  • Convenience is the biggest motivation to use subscription services
  • Gen X way ahead of other generations by the convenience of subscription services
  • Indian consumers more motivated to shop in-store as this is perceived more trustworthy
  • Boomers motivated to shop in-store for immediate purchase and seeing/trying items first
  • Consumers motivated to buy online by price, convenience and availability of brands
  • Baby Boomers enjoy the benefits of online shopping ahead of other generations
  • Spending habits
  • Millennials have higher expectations of increasing their spending over the next 12 months
  • Gen Z more focused on increasing their savings but Millennials expect to spend more
  • Technology
  • Many consumers are concerned about their online privacy and data sharing
  • High percentage of Millennials prefer to communicate online
  • Non-wearable tech ownership mostly ahead of global average
  • Fitness wearables and smartwatch ownership exceeds global average
  • Consumers more likely to visit health-related/medical sites than global counterparts
  • Over half of Millennials take part in online video gaming every week