Consumer Lifestyles in India - Research and Markets

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in India

The Consumer Lifestyles in India report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Consumer Overview market;
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Scope
Consumer landscape in India 2022
Life priorities
Spending time with parents is ranked higher than the global average
Work is more of a priority than finding time for favourite activities
Indian consumers want to stand out and be seen to be doing well
Millennials and Gen X want products and services that are uniquely tailored to them
Consumers like to try new products but will only buy from brands they trust
Millennials prefer branded goods and extensively research the products they consume
Home life
Indian households have high levels of regular home activities
Younger generations more likely to work from home
Air quality and energy efficiency most desirable home features
Eating habits
Cooking at home lower than global average as ready-made food or home delivery is popular
Consumers more interested in foods with health and nutritional properties than low prices
Higher percentage of Baby Boomers follow a vegetarian diet
Snacks are more often consumed at the weekend
Less than half of Gen Z and Millennials eat their meals at the same time each day
Working life
Indian workforce focus on a high income and a secure job
Gen Z opt to work for themselves as job opportunities are scarce
Gen Z looking for jobs where they can earn high salaries
Expectations to have flexibility to work from home higher than average
Gen Z expect to be self-employed and to start their own company in future
Leisure habits
Nearly half of Indian consumers socialise online every week
Over half of consumers shop as a leisure activity at least once a month
Millennials are the most active when it comes to leisure opportunities
Over 60% of Indians went on at least one domestic trip in the previous 12 months
Indians more interested in family-orientated/child-friendly holidays than global counterparts
Hard-pressed Gen Z consumers value relaxation over other features
Health and wellness
Over 60% of respondents exercise to benefit their health almost every day
High percentage use walking/hiking more regularly than other exercise
Millennials more frequent participants in team sports and group fitness classes
Yoga and meditation activities far exceed global averages
All generations rely on yoga and meditation for stress reduction
Sustainable living
Consumers trust labels that say products are eco-friendly
Baby Boomers ahead of other cohorts with their positive impact actions
Reducing food waste and use of plastics most active green behaviours
Buying sustainably-produced items higher than global average
Consumers more likely to share their opinions on social and political issues
Millennials ahead on purchasing products based on brands’ social/political beliefs
Shopping habits
Shoppers enjoy visiting malls but are buying less to afford better quality
Millennials have a taste for niche brands and enjoy personalised shopping experiences
Consumers rely heavily on friends and family recommendations
Baby Boomers more influenced by friends and family recommendations than other cohorts
Convenience is the biggest motivation to use subscription services
Gen X way ahead of other generations by the convenience of subscription services
Indian consumers more motivated to shop in-store as this is perceived more trustworthy
Boomers motivated to shop in-store for immediate purchase and seeing/trying items first
Consumers motivated to buy online by price, convenience and availability of brands
Baby Boomers enjoy the benefits of online shopping ahead of other generations
Spending habits
Millennials have higher expectations of increasing their spending over the next 12 months
Gen Z more focused on increasing their savings but Millennials expect to spend more
Technology
Many consumers are concerned about their online privacy and data sharing
High percentage of Millennials prefer to communicate online
Non-wearable tech ownership mostly ahead of global average
Fitness wearables and smartwatch ownership exceeds global average
Consumers more likely to visit health-related/medical sites than global counterparts
Over half of Millennials take part in online video gaming every week