Direct Selling in Georgia

  • ID: 4455613
  • Report
  • Region: Georgia
  • 20 pages
  • Euromonitor International
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For more than a decade up to 2017, direct selling was concentrated on beauty and personal care, where Avon Products, Oriflame Cosmetics and Faberlic mostly made up the leading companies. No other types of products became popular through this channel. The most probable explanations for the dominance of beauty and personal care is that the products offered are quite affordable and engagement in direct selling does not require a strong skill set for those taking part in sales.

The Direct Selling in Georgia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Direct Selling market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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DIRECT SELLING IN GEORGIA

List of Contents and Tables
  • Headlines
  • Prospects
  • Direct Selling Expected To Stay Concentrated on Beauty and Personal Care Over the Forecast Period
  • Expanding Internet Retailing Will Hinder Growth of Direct Sales
  • An Environment of Stable GDP Growth and Rising Disposable Incomes Over the Forecast Period Is Not the Most Favourable for Direct Selling
  • Competitive Landscape
  • the Big Three Holding Stable
  • Oriflame Georgia Has Gone Beyond Beauty and Personal Care Products
  • Share of "others" Stagnating
  • Channel Data
  • Table 1 Direct Selling by Category: Value 2012-2017
  • Table 2 Direct Selling by Category: % Value Growth 2012-2017
  • Table 3 Direct Selling GBO Company Shares: % Value 2013-2017
  • Table 4 Direct Selling GBN Brand Shares: % Value 2014-2017
  • Table 5 Direct Selling Forecasts by Category: Value 2017-2022
  • Table 6 Direct Selling Forecasts by Category: % Value Growth 2017-2022
  • Executive Summary
  • Devalued Local Currency Still Contributes To Growth of Retailing, But Not As Much As in Previous Years
  • Quick Expansion of Modern Grocery Retailers Results in the Evolution of Georgian Retailing; Some Lose, Some Win
  • Mergers and Acquisitions in 2016 and 2017 Are Expected To Bring Competition Within Health and Beauty Specialist Retailers To A New Level
  • Internet Retailing Is Emerging
  • Performance of Retailing Expected To Decline To An Extent
  • Operating Environment
  • Informal Retailing
  • Opening Hours
  • Summary 1 Standard Opening Hours by Channel Type 2017
  • Physical Retail Landscape
  • Cash and Carry
  • Seasonality
  • Payments and Delivery
  • Emerging Business Models
  • Market Data
  • Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
  • Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
  • Table 9 Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 10 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 11 Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 13 Sales in Non-Store Retailing by Channel: Value 2012-2017
  • Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
  • Table 15 Retailing GBO Company Shares: % Value 2013-2017
  • Table 16 Retailing GBN Brand Shares: % Value 2014-2017
  • Table 17 Store-based Retailing GBO Company Shares: % Value 2013-2017
  • Table 18 Store-based Retailing GBN Brand Shares: % Value 2014-2017
  • Table 19 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
  • Table 20 Non-Store Retailing GBO Company Shares: % Value 2013-2017
  • Table 21 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
  • Table 22 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
  • Table 23 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
  • Table 24 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
  • Table 25 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
  • Table 26 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
  • Table 27 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
  • Table 28 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
  • Table 29 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
  • Definitions
  • Sources
  • Summary 2 Research Sources
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