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Direct Selling in Belarus

  • ID: 4455618
  • Report
  • February 2021
  • Region: Belarus
  • 35 Pages
  • Euromonitor International
COVID-19 negatively affected value sales in direct selling in 2020. During the pandemic, in view of a looming economic recession, consumers cut back their spending on items considered non-essential. Beauty and personal care direct selling was worst affected as a consequence, while other direct selling – consisting of consumer health and home care products – fared better. The most significant decline in value sales was observed in the early stages of the pandemic, in March and April.

The Direct Selling in Belarus report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Health Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Homewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Direct Selling market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

KEY DATA FINDINGS
2020 IMPACT
  • COVID-19 negatively affects beauty and personal care while benefiting other direct selling
  • Pandemic accelerates digitalisation trend
  • Oriflame Cosmetics retains its lead, with Oriflame Cosmetics, Avon and Faberlic dominating the landscape, due to strong reputations and wide product assortments

RECOVERY AND OPPORTUNITIES
  • Beauty and personal care direct selling anticipated to witness a recovery in 2021 as normalcy returns
  • Political instability and economic downturn will continue to negatively affect direct selling
  • Direct sellers will increasingly focus on digital sales

CHANNEL DATA
  • Table 1 Direct Selling by Category: Value 2015-2020
  • Table 2 Direct Selling by Category: % Value Growth 2015-2020
  • Table 3 Direct Selling GBO Company Shares: % Value 2016-2020
  • Table 4 Direct Selling GBN Brand Shares: % Value 2017-2020
  • Table 5 Direct Selling Forecasts by Category: Value 2020-2025
  • Table 6 Direct Selling Forecasts by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on retailing
  • COVID-19 country impact
  • Currency depreciation boosts sales of consumer appliances and electronics
  • Political unrest negatively affects consumption
  • What next for retailing?

OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2020
  • Physical retail landscape
  • Cash and carry
  • Table 7 Cash and Carry Sales: % Value Growth 2015-2020
  • Seasonality
  • Christmas and New Year
  • Back to School
  • International Women’s Day
  • Homeland Defender’s Day
  • Payments and delivery
  • Emerging business models

MARKET DATA
  • Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 10 Sales in Store-Based Retailing by Channel: Value 2015-2020
  • Table 11 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
  • Table 12 Store-Based Retailing Outlets by Channel: Units 2015-2020
  • Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 14 Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
  • Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
  • Table 22 Retailing GBO Company Shares: % Value 2016-2020
  • Table 23 Retailing GBN Brand Shares: % Value 2017-2020
  • Table 24 Store-based Retailing GBO Company Shares: % Value 2016-2020
  • Table 25 Store-based Retailing GBN Brand Shares: % Value 2017-2020
  • Table 26 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
  • Table 27 Non-Store Retailing GBO Company Shares: % Value 2016-2020
  • Table 28 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
  • Table 29 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
  • Table 30 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
  • Table 31 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
  • Table 32 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
  • Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
  • Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
  • Table 35 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
  • Table 36 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
  • Table 37 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
  • Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
  • Table 39 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
  • Table 40 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
  • Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 43 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
  • Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
  • Table 45 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
  • Table 46 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMERGLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENT
SOURCES
  • Summary 2 Research Sources
Note: Product cover images may vary from those shown