Direct Selling in Kenya

  • ID: 4457926
  • Report
  • Region: Kenya
  • 20 pages
  • Euromonitor International
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Face-to-face contact and product quality validation from company sales representatives remain the main selling points for direct selling as consumers are able to effectively interact with the brand and products as well as get feedback – especially for sensitive consumer health and beauty products.

The Direct Selling in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Direct Selling market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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DIRECT SELLING IN KENYA

List of Contents and Tables
  • Headlines
  • Prospects
  • Personal Consumer Interface With Products Bolsters Direct Selling
  • Internet Retailing Being Adopted Into Direct Selling
  • Consumer Opportunity To Negotiate Price Makes Direct Selling Attractive
  • Competitive Landscape
  • E-commerce To Drive Sales
  • Modern Grocery Retailers Impacts Direct Selling
  • Channel Data
  • Table 1 Direct Selling by Category: Value 2012-2017
  • Table 2 Direct Selling by Category: % Value Growth 2012-2017
  • Table 3 Direct Selling GBO Company Shares: % Value 2013-2017
  • Table 4 Direct Selling GBN Brand Shares: % Value 2014-2017
  • Table 5 Direct Selling Forecasts by Category: Value 2017-2022
  • Table 6 Direct Selling Forecasts by Category: % Value Growth 2017-2022
  • Executive Summary
  • Retailing in Kenya Maintains Strong Growth in 2017
  • Informal Sales Remain Relevant in Kenya
  • Modern Retailers Reduce Selling Space
  • International Players Continue To Set Up Shop in Kenya in 2017
  • Strong Growth Expected Over the Forecast Period
  • Operating Environment
  • Informal Retailing
  • Opening Hours
  • Summary 1 Standard Opening Hours by Channel Type 2017
  • Physical Retail Landscape
  • Seasonality
  • Payments and Delivery
  • Emerging Business Models
  • Market Data
  • Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
  • Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
  • Table 9 Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 10 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 11 Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 13 Sales in Non-Store Retailing by Channel: Value 2012-2017
  • Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
  • Table 15 Retailing GBO Company Shares: % Value 2013-2017
  • Table 16 Retailing GBN Brand Shares: % Value 2014-2017
  • Table 17 Store-based Retailing GBO Company Shares: % Value 2013-2017
  • Table 18 Store-based Retailing GBN Brand Shares: % Value 2014-2017
  • Table 19 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
  • Table 20 Non-Store Retailing GBO Company Shares: % Value 2013-2017
  • Table 21 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
  • Table 22 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
  • Table 23 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
  • Table 24 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
  • Table 25 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
  • Table 26 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
  • Table 27 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
  • Table 28 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
  • Table 29 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
  • Definitions
  • Sources
  • Summary 2 Research Sources
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