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Eye Care in Taiwan

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    Report

  • 24 Pages
  • October 2025
  • Region: Taiwan
  • Euromonitor International
  • ID: 4461209
Value sales of eye care products increased in Taiwan in 2025, with demand continuing to rise and extending to younger consumer groups. According to several local surveys, Taiwanese people spend significantly more time on electronic devices than the global average. This widespread screen exposure is driven by various factors, including long indoor hours, work culture, high social media engagement, and a strong interest in entertainment and online learning.

The Eye Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Eye Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Eye care grows in Taiwan as screen time increases and consumer segmentation deepens
  • Mentholatum leads eye care as innovation and brand engagement drive competition
  • Pharmacies retain its lead in eye care distribution, while health and personal care stores gain ground
PROSPECTS AND OPPORTUNITIES
  • Eye care is set to have sustained growth, driven by lifestyle demands and detailed consumer segmentation
  • Ingredient synergy and innovation is expected to drive differentiation in eye care
  • Female-focused brands are set to leverage trust to expand eye care in Tawain
CATEGORY DATA
  • Table 1 Sales of Eye Care by Category: Value 2020-2025
  • Table 2 Sales of Eye Care by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Eye Care: % Value 2021-2025
  • Table 4 LBN Brand Shares of Eye Care: % Value 2022-2025
  • Table 5 Forecast Sales of Eye Care by Category: Value 2025-2030
  • Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN TAIWAN
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources