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Eye Care in Taiwan

  • ID: 4461209
  • Report
  • February 2019
  • Region: Taiwan
  • 18 Pages
  • Euromonitor International
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The incidence of eyestrain is increasing and this is due to the rising use of smartphones, tablets, laptops and other digital devices with LCD screens. Taiwanese people are spending longer working and studying on computers, while many are also spending more of their leisure time watching content on smartphones, tablets and digital TVs. This trend is set to continue building over the forecast period, ensuring strong demand for standard eye care products among those with tired and strained eyes.

The Eye Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Eye Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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EYE CARE IN TAIWAN

List of Contents and Tables
Headlines
Prospects
Demand for Eye Care To Continue Being Supported by Increased Screen Time
Eye Care Set for Slower Growth Due To Rising Preference for Preventative Approach
the Pending OTC Switch for Ketotifen Has the Potential To Shake Up Allergy Eye Care
Competitive Landscape
Mentholatum and Its Brand Rohto Continue To Lead Sales in Eye Care
International Players Take Advantage of Diverse Product Portfolios To Remain on Top
Social Media Campaigns Increasingly Employed To Boost Awareness of Eye Care
Category Data
Table 1 Sales of Eye Care by Category: Value 2013-2018
Table 2 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 3 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 4 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 5 NBO Company Shares of Eye Care: % Value 2014-2018
Table 6 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 7 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023
Executive Summary
Pending OTC Switches Remain in the Pipeline Due To Medical Community Opposition
Sales Growth Boosted by Increasingly Busy Lifestyles Among Urban Consumers
Leading Brands Face Competition From Private Labels of Drugstores/parapharmacies
Health and Beauty Specialist Retailers Dominant in the Distribution of Consumer Health
Rising Interest in Self-medication To Support Sales Growth in Consumer Health
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018
Market Data
Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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