This Market Report shows that in 2016 the UK public spent more on greeting cards than ever before - taking the market value up to a value of £1.75 billion.
The report, which covers sales January - December 2016, is the only research based on actual retail sales figures, with data confidentially submitted by UK publishers to market analysts Ebiquity.
The total retail value of single cards sales in the UK stood at over £1.526bn in 2016.
Everyday cards are now worth £1.178.8bn an increase of £28.7m from 2015, with sales of ages, occasions and relations showing the greatest growth to £680.6m.
Nearly 100 million Christmas single cards were sold, bringing the total for the Christmas card market to one billion cards sold in the UK.
In addition, an estimated 900m Christmas cards were sold in boxes and packs worth around £230m, as well as millions of cards bought from online operators, such as Moonpig.
The vast majority of greeting cards are still bought in bricks and mortar stores, rather than online and they remain an important, highly-profitable product for all manner of retailers, being sold in one in six retail outlets.
Interesting Facts About the Greeting Card Industry:
- The greeting card industry is directly and indirectly responsible for the jobs of 100,000 people in the UK including: publishers; artists, photographers and image suppliers; verse and prose writers; printers; paper and board companies; envelope and cello wrap suppliers; specialist finishers; warehousing and distribution companies; trade fair organisers and retailers.
- No other country has such a tradition of card sending or card display in the home - the sending and receiving of cards is an important part of our culture.
- We buy more cards per person than any other nation - 33 each a year.
- But the industry's rule of thumb is that 85% of all cards are bought by women.
- The UK card industry is acknowledged to be ten years ahead of the rest of the world in terms of design.
- Greeting cards are stocked in more types of outlet than any other product - with one in six retailers stocking greeting cards.
- There are over a thousand publishers in the UK, most of which are small businesses with fewer than five employees.
- It’s a creative industry with strong bases in London, Nottinghamshire and the North, especially Yorkshire and Lancashire, where it has replaced many of the heavy manufacturing industries as a major employers.
- Charities estimate that £50m is raised for good causes through the sales of charity Christmas cards each year.
- Greeting card making is also the number one craft hobby, according to Crafts Beautiful, the top consumer craft magazine, which receives more enquiries about greeting cards than any other subject.
- The commercial Christmas card was invented in 1846 by Sir Henry Cole, the chief organiser of the Great Exhibition, pioneer of the penny post and founder of the V&A Museum.
- One of Sir Henry’s first Christmas cards, sent to his Grandmother was recently sold at auction for £22,500.
- Topline Summary
- Retail Values 2016 v 2015
- Retail Volumes 2016v 2015
- Market Shares 2016
- Everyday Cards 2016 Value Splits
- Spring Seasons 2016 v 2015 Value
- Spring Seasons 2016 v 2015 Volume
- Retail Values 2011 to 2016
- Retail Volumes 2011 to 2016
- Average Retail Prices 2016 v 2015
- Actual and Extrapolated Totals 2016 v 2015
- The total retail value of single cards sales in the UK stood at over £1.52 billion in 2016, with 881 million single cards being sold in this period. When compared with 2015, value is up 2.5% whilst volume is almost equal -0.1% from the previous year.
- Everyday card sales account for 77% of total retail value for all cards, with an Average Retail Price (ARP) of £1.68 compared to £1.64 in 2015. The overall value of Everyday card sales increased by £28.7 million from 2015.
- Christmas Single cards account for 12% of total retail value for all cards, with ARP of £1.90 which increased from £1.83 in 2015.
- Spring Seasons account for 11% of total sales with a value of £161.6 million. The ARP has remained the same as in 2015, at £1.97.