Fuel card volumes have grown annually in Poland between 2014 and 2017 due to an influx of new fleet and CRT cards being issued over this period as they attempt to reduce transport costs.Despite a growing need for small domestic fleets to lower costs , the relatively small card acceptance networks offered by Polish card operators dissuades fleets from using fuel cards, resulting in over 3 million fleets without fuel cards in 2016.
Fleet vehicles, due to their varied transport routes require a card acceptance network which covers both rural and urban locations. With the average card acceptance network offered by any card operator in Poland covering less than 20% of service stations, many fleets do not deem them as a viable payment option.
Value of the Polish fuel card market rose by over 16% in 2016 as a result of new cards issued and an increase in both petrol and diesel prices, after prices.Market value will grow annually towards 2022 as fuel prices are forecast to rise by €0.12 over the next five years on an average per litre, which will force many domestic fleets to turn to fuel cards in an attempt to keep transport costs low.
Card operators should create new partnerships with fuel retailers across Europe to ensure they have a large international card acceptance network. With little to differentiate card operators, network acceptance will become a key factor for CRT managers when selecting a fuel card operator towards 2022.
The report "Fuel Cards in Poland 2017", is invaluable for issuers of fleet cards, fuel retailers, fleet leasing companies and other suppliers to the sector. Based on research with issuers and fuel retailers it provides commercial (B2B) fuel card volume (split by fleet and CRT), value and market share forecasts to 2022, key data on independent and oil company card issuers and an analysis of fuel card competition in Poland.
Companies mentioned in this report: Shell, BP, DKV, UTA, Circle K, PKN Orlen, GrupaLotos, Eurowag, LUKOIL
- Demand for fuel cards from fleets will rise over the next five years as they attempt to reduce transport costs due to heightened competition across Eastern Europe.
- The total number of service stations in Poland increased by 0.9% in 2016 totalling 6,611 service stations.
- Over 60,000 new fuel cards will be issued between 2017 and 2022, totalling to 779,628 cards in the market.
- Total fleet card volumes increased by 17.2% in 2016 after rising 4.4% in 2015.
- PKN Orlen remained the Polish fuel card market leader increasing its market share in 2016 accounting for 29.2%, as clients were drawn to its large domestic service station and motorway network.
- Plan effective market entry strategies by uncovering current and future volumes and values of the Polish fuel card market.
- Assess whether you should increase network acceptance of your card and identify potential new merchants by uncovering the position of competitors.
- Whether you are an issuer, a processor, a leasing company or a fuel retailer, make informed pitches to partners by understanding their business.
- Enhance fuel sales at your service stations by identifying which fuel cards you should accept based on their market shares and network acceptance.
Competitor Card Analysis