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Artificial Intelligence Applied to the Customer Experience in Latin America, 2018

  • Report

  • 56 Pages
  • February 2018
  • Region: Latin America
  • Frost & Sullivan
  • ID: 4471556

AI, Especially Machine Learning (ML) Technologies as Applied to Advanced Analytics, Provides a Means to Transcend the Limitations of Human Analysis

Information technology (IT) is something of a misnomer. It has always been about data. We have become experts at generating, collecting, managing, transmitting, and storing data. With the advent of Big Data and its hardware equivalent, the Internet of Things (IoT), this ability to reduce the world to data streams has reached its ultimate expression.

It is now possible to literally apply all available data to any problem we want to consider. There is one problem, though: not enough time or people.

Ironically, it is limitations in terms of people that has become a barrier to the effective use of data. This is because data is not information. Information is data in context, or more simply, the logical relationships within collections of data, and it takes humans to perceive those relationships. However, as the data collection expands exponentially, human perception will be inadequate to extract meaningful relationships from the same.

In the past, the desire for more data led to what was called analysis paralysis, which implied the lack of data-delayed decision-making. Now, with the ability to access all the data available, we still have analysis paralysis, but for the exact opposite reason: too much data.

AI, especially machine learning (ML) technologies as applied to advanced analytics, provides a means to transcend the limitations of human analysis, and it helps to evolve from data-centric IT to information-centric IT. AI also provides the capabilities to deliver true intelligence technology, and once trained, it requires no human involvement to extract meaning from large data sets. AI is the secret ingredient for the transformation of IT.

Research Scope

This growth insight aims to analyze AI when applied to the customer experience. It targets AI applications in customer care as a whole, moving beyond just chatbots and virtual assistants (customer-facing). The regions covered include Brazil, Mexico, Central America and the Caribbean, the Southern Cone, and the Andean region.

The insight presents market definitions, overview, and drivers and restraints. It provides insights regarding growth opportunities, emerging trends, and key takeaways that will affect market participants.

Key Issues Addressed:

  • What is AI all about (main elements and definitions)?
  • What are the greatest opportunities/challenges for its implementation in terms of customer experience?
  • What are the key drivers and restraints for growth in Latin America?
  • Who are the key competitors?
  • What are the main applications of AI beyond virtual assistants and chatbots?
  • Which are the key verticals and how do they apply AI for the customer experience?


Table of Contents

1. Executive Summary
Key Findings
2. Market Overview and Definitions
  • AI-An Introduction
  • AI-Definition
  • Market Overview-AI Enhances Machine Efficiency
  • Market Overview-Latin America

3. Drivers and Restraints
  • Market Drivers
  • Drivers Explained
  • Market Restraints
  • Restraints Explained

4. Latin American Market Trends for AI Applied to the Customer Experience
  • The Millennial Customer Drives AI Adoption in the Contact Center
  • AI Applications for Customer Experience Improvement in the Latin American Contact Center Market
  • Vertical Market Application-AI in Retail: Understanding Consumers
  • Vertical Market Application-AI in Healthcare: Taking Care to New Levels
  • Vertical Market Application-AI in Home Automation: Solution for Multi-device Settings
  • Vertical Market Application-AI in CRM: Seamless Customer Engagement
  • Key Benefits of Employing AI for Customer Engagement

5. Use Cases of AI Applied to the Customer Experience in Latin America
  • IBM AI Initiatives Applied to the Customer Experience
  • Microsoft AI Initiatives Applied to the Customer Experience
  • Aivo Case Study-AI-powered AgentBot in Education

6. Growth Opportunities and Companies to Action
  • Growth Opportunity 1-Chatbots
  • Growth Opportunity 2-Visual Recognition
  • Growth Opportunity 3-Virtual Assistants
  • Growth Opportunity 4-Cybersecurity
  • Growth Opportunity 5-Robotic Process Automation
  • Strategic Imperatives for Success and Growth

7. The Last Word
  • The Last Word-3 Big Predictions
  • Legal Disclaimer

8. Appendix
List of Exhibits

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Aivo
  • IBM
  • Microsoft