The increasing young population, globally, disposable incomes and changing lifestyles are promoting higher consumption of potato chips. These chips are served as appetizers, side dish, or as snacks. Innovation or new product offering is considered as an opportunity for this market. The introduction of healthier alternatives, like the low-fat and low-sodium chips, in the emerging markets also supports the growth of this industry. There are many potato chip substitutes available in the market, and this could be a major threat and also hamper the consumer loyalty, which can further inhibit the potato chips market growth.
The global potato chips market has been segmented by type and taste. By taste, the market is segregated into plain, salted, chili, and flavored chips. Further segmentation, by flavor, is done as barbecue chips, salt & vinegar, sour cream and onion, spicy jalapeno, rotisserie chicken, cheddar and sour cream, sweet onion, honey mustard, ranch, cheese & onion, and salt & pepper. In the U.S, more than 50% of households prefer plain potato chips over the flavored. The flavored potato chips market hold a higher CAGR during the forecast period.
The global potato chips market is also segmented by the distribution channel into super markets/hyper markets, convenience stores, independent retailers, and others. The supermarkets/hyper markets dominated in 2016, with more than 70% market share.
The potato chips market has been geographically segmented into North America, Europe, South America, Africa, and Asia-Pacific. North America and Europe are matured markets dominating the global chips market. In 2015, potato chips in Canada account for 20% of the snacks market. The Asia-Pacific and South American regions have shown a significant growth. India registered a 10% growth since 2014, due to the rising urbanization and an increase in the per-capita income. Currently, the market is valued at over USD 460 million in the region. A substantial growth has been seen in China during the past two decades, supported by the introduction of new flavors and healthier alternatives.
MAJOR PLAYERS: BURTSCHIPS, CALBEE FOODS, GOLDEN FLAKE SNACK FOODS, GREAT LAKES POTATO CHIPS, HERR, INTERSNACK GROUP, KETTLE FOODS, KOIKEYA, LORENZ BAHLSEN SNACK WORLD, NOTIONS GROUP, OLD DUTCH FOODS, PANPAN GROUP, PEPSICO and POP CHIPS, amongst others.
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- Analyzing outlook of the market with the recent trends and Porter’s five forces analysis.
- Market dynamics, which essentially consider the factors that are impelling the present market scenario, along with growth prospects of the market over the forecast period.
- Market segmentation analysis, including qualitative and quantitative research, incorporating the impact of economic and non-economic aspects.
- Country-level analysis, integrating the demand and supply forces that are influencing the growth of the market.
- Competitive landscape involving the market share of major players, along with the key strategies adopted for development over the past five years.
- Comprehensive company profiles, covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players.
- 3 months analyst support along with the Market Estimate sheet (in excel).
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Dynamics
4.1.1 Availability of Different Variants
4.1.2 Growing Urbanization and Changing Lifestyles
4.2.1 Increased Availabiltiy of Substitute Products
4.2.2 Rising Health Concern
4.3.1 Demand for Innovative Products
4.3.2 Growth in Emerging Markets
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
4.5 Consumer Behavior Analysis
4.5.1 Consumer Demand Analysis
4.5.2 Target Market Identification
22.214.171.124 Purchasing Power
126.96.36.199 Demographic Strengths & Weaknesses
188.8.131.52 Spending Patterns
5. Market Segmentation
5.1 By Taste
5.2 BY Type
5.3 By Distribution Channel
5.3.1 Super Markets/ Hyper Markets
5.3.2 Convenience Stores
5.3.3 Independent Retailers
5.4 By Geography
5.4.1 North America
5.4.4 South America
184.108.40.206 South Africa
6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
7. Company Profiles
7.2 Calbee Foods
7.3 Golden Flake Snack Foods
7.4 Great Lakes Potato Chips
7.6 Intersnack Group
7.7 Kettle Foods
7.9 Lorenz Bahlsen Snack World
7.10 Notions Group
7.11 Old Dutch Foods
7.12 Panpan Group
7.14 Pop Chips
- Calbee Foods
- Golden Flake Snack Foods
- Great Lakes Potato Chips
- Intersnack Group
- Kettle Foods
- Lorenz Bahlsen Snack World
- Notions Group
- Old Dutch Foods
- Panpan Group
- Pop Chip.