Global Potato Chips Market - Growth, Trends and Forecasts (2018 - 2023)

  • ID: 4472835
  • Report
  • Region: Global
  • 120 pages
  • Mordor Intelligence
until Dec 31st 2018
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  • Burtschips
  • Golden Flake Snack Foods
  • Herr
  • Kettle Foods
  • Notions Group
  • Panpan Group
  • MORE
The global potato chips market is expected to grow at a CAGR of 4.4%, during the period 2018-2023. Easy affordability and availability has helped substantially grow potato chip consumption globally. With the younger population representing a key segment of total demand, product innovation has become an imperative for market players. Most notably, flavors like salty, sour, sweet, hot sauce, ketchup, light salted, red hot, etc., represent the continuing focus on such product differentiation.

Market Dynamics

The increasing young population, globally, disposable incomes and changing lifestyles are promoting higher consumption of potato chips. These chips are served as appetizers, side dish, or as snacks. Innovation or new product offering is considered as an opportunity for this market. The introduction of healthier alternatives, like the low-fat and low-sodium chips, in the emerging markets also supports the growth of this industry. There are many potato chip substitutes available in the market, and this could be a major threat and also hamper the consumer loyalty, which can further inhibit the potato chips market growth.

Market Segmentation

The global potato chips market has been segmented by type and taste. By taste, the market is segregated into plain, salted, chili, and flavored chips. Further segmentation, by flavor, is done as barbecue chips, salt & vinegar, sour cream and onion, spicy jalapeno, rotisserie chicken, cheddar and sour cream, sweet onion, honey mustard, ranch, cheese & onion, and salt & pepper. In the U.S, more than 50% of households prefer plain potato chips over the flavored. The flavored potato chips market hold a higher CAGR during the forecast period.

The global potato chips market is also segmented by the distribution channel into super markets/hyper markets, convenience stores, independent retailers, and others. The supermarkets/hyper markets dominated in 2016, with more than 70% market share.

Regional Analysis

The potato chips market has been geographically segmented into North America, Europe, South America, Africa, and Asia-Pacific. North America and Europe are matured markets dominating the global chips market. In 2015, potato chips in Canada account for 20% of the snacks market. The Asia-Pacific and South American regions have shown a significant growth. India registered a 10% growth since 2014, due to the rising urbanization and an increase in the per-capita income. Currently, the market is valued at over USD 460 million in the region. A substantial growth has been seen in China during the past two decades, supported by the introduction of new flavors and healthier alternatives.


Reasons to Purchase this Report
  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis.
  • Market dynamics, which essentially consider the factors that are impelling the present market scenario, along with growth prospects of the market over the forecast period.
  • Market segmentation analysis, including qualitative and quantitative research, incorporating the impact of economic and non-economic aspects.
  • Country-level analysis, integrating the demand and supply forces that are influencing the growth of the market.
  • Competitive landscape involving the market share of major players, along with the key strategies adopted for development over the past five years.
  • Comprehensive company profiles, covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players.
  • 3 months analyst support along with the Market Estimate sheet (in excel).
Customization of the Report

This report can be customized to meet your requirements.
Note: Product cover images may vary from those shown
2 of 5


  • Burtschips
  • Golden Flake Snack Foods
  • Herr
  • Kettle Foods
  • Notions Group
  • Panpan Group
  • MORE
1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition

2. Research Approach & Methodology
2.1 Introduction
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation

3. Key Findings of the Study

4. Market Dynamics
4.1 Drivers
4.1.1 Availability of Different Variants
4.1.2 Growing Urbanization and Changing Lifestyles
4.2 Constraints
4.2.1 Increased Availabiltiy of Substitute Products
4.2.2 Rising Health Concern
4.3 Opportunities
4.3.1 Demand for Innovative Products
4.3.2 Growth in Emerging Markets
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
4.5 Consumer Behavior Analysis
4.5.1 Consumer Demand Analysis
4.5.2 Target Market Identification Purchasing Power Demographic Strengths & Weaknesses Spending Patterns

5. Market Segmentation
5.1 By Taste
5.1.1 Plain
5.1.2 Salted
5.1.3 Chili
5.1.4 Flavored
5.2 BY Type
5.2.1 Sliced
5.2.2 Compound
5.2.3 Baked
5.2.4 Dehydrated
5.3 By Distribution Channel
5.3.1 Super Markets/ Hyper Markets
5.3.2 Convenience Stores
5.3.3 Independent Retailers
5.3.4 Others
5.4 By Geography
5.4.1 North America U.S. Canada Mexico Others
5.4.2 Europe Germany U.K. France Spain Italy Russia Others
5.4.3 Asia-Pacific China Japan India Australia Others
5.4.4 South America Brazil Argentina Others
5.4.5 Africa South Africa Others

6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis

7. Company Profiles
7.1 Burtschips
7.2 Calbee Foods
7.3 Golden Flake Snack Foods
7.4 Great Lakes Potato Chips
7.5 Herr
7.6 Intersnack Group
7.7 Kettle Foods
7.8 Koikeya
7.9 Lorenz Bahlsen Snack World
7.10 Notions Group
7.11 Old Dutch Foods
7.12 Panpan Group
7.13 PepsiCo
7.14 Pop Chips

8. Appendix
8.1 Disclaimer
8.2 Sources
Note: Product cover images may vary from those shown
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4 of 5
  • Burtschips
  • Calbee Foods
  • Golden Flake Snack Foods
  • Great Lakes Potato Chips
  • Herr
  • Intersnack Group
  • Kettle Foods
  • Koikeya
  • Lorenz Bahlsen Snack World
  • Notions Group
  • Old Dutch Foods
  • Panpan Group
  • PepsiCo
  • Pop Chip.
Note: Product cover images may vary from those shown
5 of 5
Note: Product cover images may vary from those shown