Mineral Fortification Market - Growth, Trends, and Forecasts (2020-2025)

The mineral fortification market is projected to record a CAGR of 4.17% during the forecast period (2020-2025).

• The fortification as a way of value-addition has been gaining traction quite recently, owing to the collective efforts from both governmental and non-governmental agencies in the backdrop of rising health consciousness and enhanced awareness among the general masses.
• Minerals and vitamins in particular as a type of micronutrients are known to prevent diseases, strengthen immune systems, and improve productivity and cognitive development.

Key Market Trends

Food Application Holds Promising Future

The mineral fortification market is preliminarily driven by the need to supplement monotonous staple cereal diet, which is a poor sources of key mineral nutrients. This concern regarding the nutrition profiles of various staple foods has led to a wide array of mineral-fortified products in both the food and drink sectors. Minerals are well-known for their healing properties - they help human body in building a resistive system against common diseases. The rising prevalence of diseases like osteoporosis and anemia have made people aware about key micronutrients and their significance in their diet leading to overall push in the mineral fortification market.

Asia-Pacific is the Fastest Growing Consumer Market

Asia-Pacific has been the leading regional market followed by Europe and North America. The mineral fortification, particularly in the soft drink sector in all the developed markets is growing exponentially. China is supposed to witness significant growth owing to the robust presence of efficient food industries coupled with increasing old age population consumption. The emerging markets like that of India, Pakistan, and Bangladesh are progressing at an ever-expanding rate owing to the relentless search for bioavailable and organoleptically acceptable ways to fortify a variety of staple foods with myriad of minerals. Many countries are implementing milk fortification program, which is expected to drive the overall market demand in near future.

Competitive Landscape

The mineral fortification market faces high competition, with the presence of both global and local players. Some of the companies operating in this market are Koninklijke DSM NV, Archer Daniels Midland, and BASF. There has been a presence of numerous regional players, which makes the competition tougher for the international players, in terms of the price competitiveness, brand popularity, and dynamic offerings, as per the regional taste and preferences.

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