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Behavioral Economics for Tourism. Perspectives in Behavioral Economics and the Economics of Behavior

  • ID: 4482970
  • Book
  • October 2020
  • 278 Pages
  • Elsevier Science and Technology

Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations.

  • Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist
  • Allows the tourism industry to better understand tourists, both cognitively and emotionally
  • Supports business success, technology development and sustainability in the tourism industry
  • Features case studies on behavioral tactics and strategies for use in tourism

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Introduction 1. Primer on Behavioural Economics CASES: 1. Save More Tomorrow Program for Retirement Planning in the US 2. Smarter Lunchrooms Movement 3. Making Roads Safer 4. Using Behaviorally-friendly Design to Encourage Loan Payoff 5. Designing Policy with Happiness in Mind 6. Fighting Obesity with Air Miles 7. Improving the Likelihood for Enrollment and Graduation of Unprivileged College Students 8. Reducing the use of disposable plastic bags in Chicago 9. Encouraging Water Conservation 10. Nudging companies towards timely tax return registration 2. Tourism and traditional thinking 3. Tourism of the (near) future: growing, faster, on-the-go4. Behavior-Smart Thinking for Destinations 5. Behavior-Smart Thinking for Tourism Companies 6. Challenges and Approaches Using Behaviour-Smart Thinking in 10 Tourism Industry Scenarios CASES 1. Behavior-Smart Lowering of Airline Carbon Emissions.Today 2. Making Climate Footprint a Factor in Food Choice 3. Behavioral Segmentation for Destination Netherlands 2030 4. Making Sustainability Easy to Follow (Helsinki's Think Sustainably) 5. Factory Food-N-Dance: designing the experience with what is good for the traveler in the mind 6. Iceland Academy: Traveler Education for Better Experience and Proper Behavior 7. Economic Nutrition: Making Economic Impact of Spending Salient 8. Gamifying Responsible Travel: Adventure Junky 9. Cut Food Waste 2020: An Integrated Effort to Cut Food Waste 10. Piloting Behavior-Smart Thinking on Destination Level (Västmanland Region, Sweden)Conclusion
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Nikolova, Milena S.
Milena S. Nikolova is a researcher and expert in tourism. She received her PhD from The George Washington University School of Business and her MS in Psychology from the Sofia University in Bulgaria. She has 15 years of combined experience as academic educator and researcher at The George Washington University School of Business and the Department of Business at the American University in Bulgaria. Her profile combines academic background with practitioner experience as global expert who has worked with tourism businesses and institutions across four continents. Milena's research and professional interests focus on traveler psychology and behavioral tactics for tourism business and policy. She is a frequent speaker at tourism industry events on these topics. Currently, Milena is actively engaged in piloting innovation programs applying behavioral solutions for sustainability and market success for travel destinations.
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