Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations.
- Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist
- Allows the tourism industry to better understand tourists, both cognitively and emotionally
- Supports business success, technology development and sustainability in the tourism industry
- Features case studies on behavioral tactics and strategies for use in tourism
Milena S. Nikolova is a researcher and expert in tourism. Her profile combines academic background with practitioner experience as global expert who has worked with tourism businesses and institutions across four continents. Milena's research and professional interest are in the area of traveler psychology and behavioral tactics for tourism business and policy. She is a frequent speaker at tourism industry events on these topics. Currently Milena teaches and leads the Executive MBA program at the American University in Bulgaria. She holds a PhD from The George Washington University School of Business and MS in Psychology from Sofia University in Bulgaria.