Behavioral Economics for Tourism introduces behavioral thinking to business and policy challenges in the tourism industry. The book allows professionals and early career researchers to better understand and work within the changing industry. It focuses on market and consumer trends, technological advancements, and how to better understand the modern tourist. It includes the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The work concludes with case studies that illustrate concepts covered.
- Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist
- Allows the tourism industry to better understand tourists, both cognitively and emotionally
- Supports business success, technology development and sustainability in the tourism industry
- Features case studies on behavioral tactics and strategies for use in tourism