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Direct Selling in Cameroon

  • ID: 4483588
  • Report
  • February 2020
  • Region: Cameroon
  • 4 pages
  • Euromonitor International
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Direct selling continued to see positive growth in current value sales terms in 2019. Despite increasing maturity, direct selling continues to attract strong demand from middle- and high-income consumers. Direct selling is still highly dependent on face-to-face contact and product quality validation from company sales representatives.

The Direct Selling in Cameroon report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Direct Selling market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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  • Direct Selling In Cameroon
  • February 2020
List Of Contents And Tables
  • Headlines
  • Prospects
  • Direct Selling Benefits From Expanding Mid-Income Group
  • Direct Selling Companies Able To Leverage On E-Commerce Will Prosper Over The Forecast Period
  • Health And Beauty Specialists And Modern Grocery Retailers Pose A Serious Threat To Beauty And Personal Care Direct Selling
  • Competitive Landscape
  • Social Media Presence Boosts Awareness
  • International Companies Dominate The Landscape
  • Rising Health-Consciousness Boosts Direct Selling
  • Channel Data
  • Table 1 Direct Selling By Category: Value 2014-2019
  • Table 2 Direct Selling By Category: % Value Growth 2014-2019
  • Table 3 Direct Selling Gbo Company Shares: % Value 2015-2019
  • Table 4 Direct Selling Gbn Brand Shares: % Value 2016-2019
  • Table 5 Direct Selling Forecasts By Category: Value 2019-2024
  • Table 6 Direct Selling Forecasts By Category: % Value Growth 2019-2024
  • Executive Summary
  • Modern Grocery Retailers Lead The Growth In Retailing Thanks To Their Ability To Better Suit Consumers’ Needs
  • In-Store Promotions And Larger Outlets Attract More Consumers
  • Two Major Initiatives To Defeat Illicit Trade Of Counterfeit Products
  • Residential Areas To Become Key For Store-Based Retailing Development
  • Strong Growth Expected Over The Forecast Period Thanks To Retail Expansion And Urbanisation
  • Operating Environment
  • Informal Retailing
  • Opening Hours
  • Summary 1 Standard Opening Hours By Channel Type 2019
  • Physical Retail Landscape
  • Cash And Carry
  • Seasonality
  • Christmas And New Year
  • Back To School
  • Payments And Delivery
  • Emerging Business Models
  • Market Data
  • Table 7 Sales In Retailing By Store-Based Vs Non-Store: Value 2014-2019
  • Table 8 Sales In Retailing By Store-Based Vs Non-Store: % Value Growth 2014-2019
  • Table 9 Sales In Store-Based Retailing By Channel: Value 2014-2019
  • Table 10 Sales In Store-Based Retailing By Channel: % Value Growth 2014-2019
  • Table 11 Store-Based Retailing Outlets By Channel: Units 2014-2019
  • Table 12 Store-Based Retailing Outlets By Channel: % Unit Growth 2014-2019
  • Table 13 Sales In Non-Store Retailing By Channel: Value 2014-2019
  • Table 14 Sales In Non-Store Retailing By Channel: % Value Growth 2014-2019
  • Table 15 Non-Grocery Specialists: Value Sales, Outlets And Selling Space 2014-2019
  • Table 16 Non-Grocery Specialists: Value Sales, Outlets And Selling Space: % Growth 2014-2019
  • Table 17 Sales In Non-Grocery Specialists By Channel: Value 2014-2019
  • Table 18 Sales In Non-Grocery Specialists By Channel: % Value Growth 2014-2019
  • Table 19 Non-Grocery Specialists Outlets By Channel: Units 2014-2019
  • Table 20 Non-Grocery Specialists Outlets By Channel: % Unit Growth 2014-2019
  • Table 21 Retailing Gbo Company Shares: % Value 2015-2019
  • Table 22 Retailing Gbn Brand Shares: % Value 2016-2019
  • Table 23 Store-Based Retailing Gbo Company Shares: % Value 2015-2019
  • Table 24 Store-Based Retailing Gbn Brand Shares: % Value 2016-2019
  • Table 25 Store-Based Retailing Lbn Brand Shares: Outlets 2016-2019
  • Table 26 Non-Store Retailing Gbo Company Shares: % Value 2015-2019
  • Table 27 Non-Store Retailing Gbn Brand Shares: % Value 2016-2019
  • Table 28 Non-Grocery Specialists Gbo Company Shares: % Value 2015-2019
  • Table 29 Non-Grocery Specialists Gbn Brand Shares: % Value 2016-2019
  • Table 30 Non-Grocery Specialists Lbn Brand Shares: Outlets 2016-2019
  • Table 31 Non-Grocery Specialists Lbn Brand Shares: Selling Space 2016-2019
  • Table 32 Forecast Sales In Retailing By Store-Based Vs Non-Store: Value 2019-2024
  • Table 33 Forecast Sales In Retailing By Store-Based Vs Non-Store: % Value Growth 2019-2024
  • Table 34 Forecast Sales In Store-Based Retailing By Channel: Value 2019-2024
  • Table 35 Forecast Sales In Store-Based Retailing By Channel: % Value Growth 2019-2024
  • Table 36 Forecast Store-Based Retailing Outlets By Channel: Units 2019-2024
  • Table 37 Forecast Store-Based Retailing Outlets By Channel: % Unit Growth 2019-2024
  • Table 38 Forecast Sales In Non-Store Retailing By Channel: Value 2019-2024
  • Table 39 Forecast Sales In Non-Store Retailing By Channel: % Value Growth 2019-2024
  • Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets And Selling Space 2019-2024
  • Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets And Selling Space: % Growth 2019-2024
  • Table 42 Forecast Sales In Non-Grocery Specialists By Channel: Value 2019-2024
  • Table 43 Forecast Sales In Non-Grocery Specialists By Channel: % Value Growth 2019-2024
  • Table 44 Forecast Non-Grocery Specialists Outlets By Channel: Units 2019-2024
  • Table 45 Forecast Non-Grocery Specialists Outlets By Channel: % Unit Growth 2019-2024
  • Definitions
  • Sources
  • Summary 2 Research Sources
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