Video Streaming Software Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Video Streaming Software Market is projected to experience substantial growth, rising from USD 17.91 Billion in 2025 to USD 51.35 Billion by 2031 at a CAGR of 19.19%. This industry encompasses digital tools specifically designed to capture, compress, encode, and distribute audio-visual content over the internet, managing bandwidth optimization and cross-platform compatibility to ensure the seamless delivery of live and on-demand media. The market is primarily driven by the worldwide expansion of high-speed broadband and the widespread adoption of mobile devices, which have democratized access to digital content, alongside a corporate shift toward remote work that requires robust infrastructure for virtual communication and training.

Despite these growth factors, the market faces significant challenges related to bandwidth limitations and latency, which can degrade the user experience during peak usage periods, particularly in regions with developing telecommunication infrastructure where network congestion is common. However, the sector continues to show strong financial momentum; according to the Interactive Advertising Bureau in 2024, digital video advertising revenue increased by 19.2% to reach $62.1 billion. This rise in monetization highlights the essential role of efficient streaming software in maximizing the value of digital content inventories and supporting the ongoing economic expansion of the industry.

Market Drivers

The escalating global demand for Video-on-Demand (VoD) and OTT services is fundamentally transforming the video streaming software landscape, necessitating the adoption of scalable content delivery networks and advanced content management systems. As audiences shift from traditional linear broadcasting to digital platforms, providers require sophisticated software to handle extensive content libraries and ensure smooth playback across diverse device ecosystems. The intensity of this engagement is evident in recent financial reports; according to Netflix's October 2024 shareholder letter, revenue grew 15% year-over-year to $9.8 billion, while Alphabet's October 2024 results showed YouTube's advertising revenue rising 12.2% to $8.9 billion, underscoring the critical need for high-availability solutions capable of supporting massive concurrent viewership and dynamic ad insertion.

Concurrently, the proliferation of smartphones and high-speed internet connectivity acts as a vital infrastructure enabler for the market's expansion, with the rapid deployment of 5G networks facilitating high-definition streaming on mobile devices. This technological shift demands software proficient in adaptive bitrate streaming and latency reduction to preserve quality under variable network conditions. According to the Ericsson Mobility Report from June 2024, global 5G subscriptions increased by 160 million in the first quarter of 2024, a trend that compels developers to optimize encoding algorithms and transcoding standards to deliver studio-quality experiences to a mobile-first audience without buffering interruptions or excessive data consumption.

Market Challenges

Bandwidth limitations and latency issues constitute a formidable obstacle to the growth of the Global Video Streaming Software Market, as the efficacy of advanced compression and delivery solutions is ultimately constrained by the physical capabilities of underlying telecommunication networks. When end-users encounter network congestion, particularly during peak hours, the resulting buffering and resolution degradation significantly erode consumer satisfaction. This instability forces streaming providers to prioritize basic connectivity over high-fidelity experiences, thereby discouraging the adoption of premium, bandwidth-intensive features such as ultra-high-definition streaming or interactive live broadcasting in regions with fragile infrastructure.

These technical bottlenecks create a hard ceiling on the market’s total addressable audience, effectively stalling geographic expansion into developing economies and preventing vendors from capitalizing on large, untapped populations where the digital divide remains pronounced. Highlighting this connectivity gap, the International Telecommunication Union reported in 2024 that approximately 2.6 billion people, or 32% of the global population, remained offline. This significant lack of internet access restricts the scalability of streaming platforms and hampers the software industry's ability to monetize content in emerging markets.

Market Trends

The integration of Artificial Intelligence for hyper-personalization and content optimization is revolutionizing the market, evolving beyond simple recommendation algorithms to real-time, automated workflow enhancements. Streaming platforms are increasingly deploying generative AI to automate metadata tagging and dynamically optimize encoding settings, a strategy that reduces operational costs while increasing viewer retention in a competitive landscape. According to the 'Video Developer Report 2025/26' by Bitmovin, released in September 2025, 35% of video providers reported using AI specifically for personalization features within their streaming workflows, demonstrating a strategic pivot toward software that can autonomously adapt content delivery to individual user behaviors.

Simultaneously, the expansion of Free Ad-Supported Streaming TV (FAST) capabilities is compelling software vendors to re-engineer platforms for linear channel origination and server-side ad insertion. As subscription fatigue grows, consumers are migrating toward free, scheduled programming, creating a need for robust infrastructure that can handle high-concurrency ad delivery without latency. This trend shifts the software focus from pure Video-on-Demand management to hybrid architectures capable of supporting continuous, broadcast-style streams, a shift underscored by Wurl's October 2025 report which noted that monthly active households watching FAST channels increased by 12% in 2025, highlighting the critical demand for solutions that maximize ad inventory value through reliable, TV-like experiences.

Key Players Profiled in the Video Streaming Software Market

• Brightcove Inc.
• International Business Machine Corporation
• Kollective Technology, Inc.
• Ooyala, Inc.
• Plantronics, Inc.
• Vimeo, Inc.
• Muvi LLC
• Wowza Media Systems, LLC
• Apple Inc.
• Microsoft Corporation

Report Scope

In this report, the Global Video Streaming Software Market has been segmented into the following categories:

Video Streaming Software Market, by Solution:

• Transcoding and Processing
• Video Delivery and Distribution
• Video Management
• Video Security
• Video Analytics
• Others

Video Streaming Software Market, by Mode:

• Internet Protocol TV (IPTV)
• Over the Top (OTT)
• Pay-TV

Video Streaming Software Market, by Streaming:

• Live Video Streaming
• Non-Linear Video Streaming

Video Streaming Software Market, by Platform:

• Laptops & Desktops
• Smartphones & Tablets
• Smart TV

Video Streaming Software Market, by Service Type:

• Consulting
• Managed Services
• Training & Support

Video Streaming Software Market, by Revenue Model:

• Advertising
• Rental
• Subscription

Video Streaming Software Market, by Deployment:

• Cloud
• On-Premises

Video Streaming Software Market, by End User:

• E-learning
• Media and Entertainment
• BFSI
• Retail
• IT and Communications
• Other

Video Streaming Software Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Video Streaming Software Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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