Live Streaming Pay-Per-View Market Report 2026

The live streaming pay-per-view market size has grown rapidly in recent years. It will grow from $1.88 billion in 2025 to $2.21 billion in 2026 at a compound annual growth rate (CAGR) of 18.1%. The growth in the historic period can be attributed to rising internet penetration, increased smartphone adoption, demand for live sports content, growth of digital media platforms, expansion of broadband infrastructure.

The live streaming pay-per-view market size is expected to see rapid growth in the next few years. It will grow to $4.2 billion in 2030 at a compound annual growth rate (CAGR) of 17.4%. The growth in the forecast period can be attributed to growing demand for exclusive content, adoption of AR/VR streaming experiences, integration with social media platforms, rise of cloud-based streaming services, increasing demand in emerging markets. Major trends in the forecast period include subscription-based monetization growth, interactive viewer engagement, mobile-first streaming adoption, regional content customization, low-latency streaming demand.

The rising internet penetration is expected to drive the growth of the live streaming pay-per-view market in the coming years. Internet penetration refers to the proportion of a population that has access to and utilizes the internet. The growth in internet penetration is attributed to improvements in network infrastructure, wider connectivity initiatives, and increased affordability, enabling more people globally to access online content. Live streaming pay-per-view leverages internet penetration by providing real-time, on-demand event content directly to connected users, broadening viewership beyond traditional broadcast channels and physical attendance. For example, in January 2024, according to Eurostat, a Luxembourg-based government agency, 30% of EU internet users aged 16 to 74 engaged in an online course or used online learning materials within the past three months in 2023. This represents a 2-percentage point increase from 2022, when the figure was 28%. Overall, participation in online education rose in 2023 compared to 2022. Consequently, the growth in internet penetration is fueling the expansion of the live streaming pay-per-view market.

Major players in the live-streaming pay-per-view market are strategically concentrating on the development of inventive solutions, notably video-streaming subscription services, to secure a competitive advantage. A video streaming subscription service is an online platform that grants users access to a collection of video content, including movies, TV shows, and documentaries, in exchange for a monthly fee. For instance, in October 2023, Veeps Inc., a US-based streaming service provider, introduced 'All Access.' This novel service offers fans unlimited entry to Veeps' live shows, on-demand content, and exclusive artist features. Veeps All Access encompasses an extensive library featuring exclusive live concerts, original music-related content, music films, and more, available for a subscription fee of $11.99 per month or an annual fee of $120. Beyond live concerts and on-demand content, Veeps All Access grants fans access to exclusive artist materials such as behind-the-scenes footage, interviews, and special events.

In January 2023, JW Player, a New York-based company specializing in video player software development, completed the acquisition of InPlayer for an undisclosed amount. This strategic move enhances JW Player's comprehensive video platform capabilities, streamlining the monetization process for broadcasters and other video-centric businesses with subscription models. The acquisition also enriches JW Player's offerings by providing valuable insights into audience behavior. InPlayer, a UK-based company, operates within the live streaming pay-per-view market, aligning with JW Player's focus on advancing its position in the industry.

Major companies operating in the live streaming pay-per-view market are Muvi LLC, Vimeo Inc, Dacast Inc, Wowza Media Systems LLC, Brightcove Inc, Kaltura Inc, Vplayed Inc, InPlayer Ltd, Cleeng, BoxCast Inc, StreamShark, Switchboard Live Inc, Castr, StreamingVideoProvider Ltd, Phando, PrestoSports LLC, IBM Video Streaming, Ant Media Server Inc, JW Player, Uscreen, DaCast Plus, LiveU Events, EventLive Pro, Crowdcast Inc, Hopin Events.

North America was the largest region in the live-streaming pay-per-view market in 2025. Asia-Pacific is expected to be the fastest-growing region in the live-streaming pay-per-view market report during the forecast period. The regions covered in the live streaming pay-per-view market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the live streaming pay-per-view market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The live-streaming pay-per-view market includes revenues earned by entities by providing live entertainment for videos-on-demand movies and concerts. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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